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WEBINARS

Live Analytics Trainings & Workshops

Live trainings on analytics, governance, and modern reporting workflows.

How to get insights from your data: The questions marketers aren’t asking (but should)

A practical webinar on turning scattered marketing data into insights: 5 questions that reveal what dashboards hide, with live demos from ad platforms and GA4.
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Ilya Chu
Ilya Chu
Analytics Solution Architect
@
OWOX
Watch replay
December 4, 2025

Analytics Career Survival Hackathon 2025

A free 2-hour hackathon for data analysts: load real ad data into a warehouse, define documented metrics, and build AI-ready reports for your portfolio.
Vlad Flaks
Vlad Flaks
Chief Executive Officer
@
OWOX
Ruslan Obolonsky
Ruslan Obolonsky
Head of Product
@
OWOX
Watch replay
September 16, 2025

Own Your Data - How Data Analysts Can Collect Any Data For Free

A webinar on using open-source OWOX connectors to collect marketing data for free: live demos, automated agency reporting, and GitHub community contributions.
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Watch replay
June 19, 2025

The Essential Guide to Data Analytics

A webinar presenting a 12-step data analytics roadmap: from defining business requirements to delivering insightful reports, for beginners and aspiring data champions.
Ilya Chu
Ilya Chu
Analytics Solution Architect
@
OWOX
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Watch replay
October 26, 2023

How To Use Analytics To Boost Your Marketing Effectiveness

A webinar on implementing full-funnel analytics: 5 levels of marketing analytics maturity, 3 key ROI growth drivers, and a step-by-step solution checklist.
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Watch replay
August 31, 2023

Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking

A training webinar on building reliable cross-channel marketing reports in minutes: live dashboards, granular performance analysis, and no manual calculations.
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Helen Serdiuk
Helen Serdiuk
Head of Customer Success
@
OWOX
Watch replay
July 27, 2023

Mastering Marketing KPIs: How to Evaluate Your Marketing Performance

A webinar on mastering marketing KPIs: understanding which strategies drive revenue, which channels dominate each funnel stage, and how to optimize budget for ROI.
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Watch replay
June 29, 2023

Cracking the Attribution Code: Use The Power of Data to Supercharge ROI

A webinar on marketing attribution fundamentals: identifying key touchpoints, comparing models, applying ML funnel-based attribution, and optimizing ad spend for ROI.
Ievgen Krasovytskyi
Ievgen Krasovytskyi
Head of Marketing
@
OWOX
Watch replay
May 31, 2023

Webinar on Advanced Techniques in Data Blending

A webinar on data blending best practices: combining social media, website analytics, and CRM data for comprehensive audience views and smarter campaign analysis.
Ilya Chu
Ilya Chu
Analytics Solution Architect
@
OWOX
Watch replay
March 23, 2023

Eliminating Blind Spots in Digital Marketing

A webinar revealing the hidden blind spots in marketing data: Direct/None attribution, GDPR consent gaps, CRM discrepancies, and how to close the data loop.
Vlad Flaks
Vlad Flaks
Chief Executive Officer
@
OWOX
Watch replay
February 16, 2023

Learn Expert Tips on Sessionizing in GA4

A technical webinar on GA4 sessionization: why the BigQuery export schema is challenging, traffic_source pitfalls, and how to create reliable sessions with SQL.
Vlad Flaks
Vlad Flaks
Chief Executive Officer
@
OWOX
Watch replay
December 8, 2022

Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World

A webinar on how conversion modeling addresses the up to 50% of conversions attributed to wrong sources due to cookies, privacy laws, and cross-browser journeys.
Ilya Chu
Ilya Chu
Analytics Solution Architect
@
OWOX
Watch replay
October 4, 2022