Automatically import cost data from ad campaigns
OWOX BI imports your cost data from advertising services into Google Analytics and Google BigQuery. When doing so, it recognizes dynamic parameters in UTM tags, converts costs into a single currency, deducts VAT, and monitors the relevance of data.
You can even use OWOX BI to import historical data for the last six months from advertising services into Google Analytics. Better still, if that data changes in your advertising services within 21 days of importing, OWOX will automatically update it in Google Analytics.