---
title: "Import Non-Google Ad Cost Data to GA4 in 2025"
canonical: "https://www.owox.com/blog/articles/cost-data-import"
updated: "2024-06-12"
---

# How to Import Non-Google Advertising Costs to Google Analytics 4

[GA4](/blog/topics/ga4)Updated June 12, 2024[Ruslan Obolonsky](/team/ruslan-obolonsky)1 min read

![How to Import Non-Google Advertising Costs to Google Analytics 4](https://cdn.owox.ai/www/webflow/679593feb1dc0d6bcc99178f_51895.png/public)

## Your New Normal

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## Who wrote this

![Ruslan Obolonsky](https://cdn.owox.ai/www/webflow/679201cfe3830455820fd576_22.png/public)

[Ruslan Obolonsky](/team/ruslan-obolonsky) · Head of Product

Ruslan Obolonsky is the Head of Product at OWOX, responsible for shaping the product vision behind OWOX Data Marts and the analytics platform. He brings years of experience in product management for data and analytics tools, focusing on making warehouse-native analytics accessible to business users. Ruslan writes about product strategy, analytics architecture, and building data products that scale.

[LinkedIn](https://www.linkedin.com/in/ruslan-obolonsky/) · [All articles](/team/ruslan-obolonsky)

[GA4](/blog/topics/ga4)

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[See all articles →](/blog/articles)

## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [GA4](https://www.owox.com/blog/topics/ga4) — /blog/topics/ga4.md
- [Ruslan Obolonsky](https://www.owox.com/team/ruslan-obolonsky) — /team/ruslan-obolonsky.md
- [Get started free](https://www.owox.com/app-signup)
- [GA47 Analytics Tactics to Get More Traffic & Sales Using GA4April 30, 2024](https://www.owox.com/blog/articles/7-analytics-tactics-to-get-more-traffic-and-sales-using-google-analytics-4) — /blog/articles/7-analytics-tactics-to-get-more-traffic-and-sales-using-google-analytics-4.md
- [GA4Google Analytics 4: In-Depth Insights and TipsFebruary 17, 2025](https://www.owox.com/blog/articles/an-in-depth-look-at-google-analytics-4) — /blog/articles/an-in-depth-look-at-google-analytics-4.md
- [GA4How to Import Bing Ads into Google Analytics 4 in 2025August 12, 2025](https://www.owox.com/blog/articles/bing-ads-google-analytics) — /blog/articles/bing-ads-google-analytics.md
- [See all articles →](https://www.owox.com/blog/articles) — /blog/articles.md