---
title: "Demystifying The Basics of Data Transformation in 2025"
canonical: "https://www.owox.com/blog/articles/data-transformation-basics"
updated: "2023-09-27"
---

# The Beginner's Guide to Data Transformation

[Data Modeling](/blog/topics/data-modeling)Updated September 27, 2023[Alyona Samovar](/team/alyona-samovar)1 min read

![The Beginner's Guide to Data Transformation](https://cdn.owox.ai/www/webflow/6795987d2ec213d599e8574b_43911.png/public)

## Your New Normal

Turn your data into decisions.

Governed data marts give you the clean foundation ML needs to actually work.

*   No AI hallucinations
*   Analyst-governed definitions
*   Every number traces to SQL

[Get started free](https://www.owox.com/app-signup)

## Who wrote this

![Alyona Samovar](https://cdn.owox.ai/www/webflow/6799099d337aa8a997b03b56_Alyona-Samovar.png/public)

[Alyona Samovar](/team/alyona-samovar) · Senior Digital Analyst

Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.

[Data Modeling](/blog/topics/data-modeling)

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[See all articles →](/blog/articles)

## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Data Modeling](https://www.owox.com/blog/topics/data-modeling) — /blog/topics/data-modeling.md
- [Alyona Samovar](https://www.owox.com/team/alyona-samovar) — /team/alyona-samovar.md
- [Get started free](https://www.owox.com/app-signup)
- [Data ModelingKey Benefits of Data Modeling for Reporting (2025)March 3, 2025](https://www.owox.com/blog/articles/benefits-of-data-modeling) — /blog/articles/benefits-of-data-modeling.md
- [Data ModelingBest Data Modeling Tools in 2026July 21, 2026](https://www.owox.com/blog/articles/best-data-modeling-tools) — /blog/articles/best-data-modeling-tools.md
- [Data ModelingBest Free ERD Tools in 2026July 10, 2026](https://www.owox.com/blog/articles/best-free-erd-tools) — /blog/articles/best-free-erd-tools.md
- [See all articles →](https://www.owox.com/blog/articles) — /blog/articles.md