---
title: "RFM Analysis: Learn about Customers and RFM Segmentation"
canonical: "https://www.owox.com/blog/articles/rfm-analysis"
updated: "2024-10-03"
---

# RFM Analysis: Learn more about your customers and RFM Segmentation

[Marketing Analytics](/blog/topics/marketing-analytics)Updated October 3, 2024[Alyona Samovar](/team/alyona-samovar)1 min read

![RFM Analysis: Learn more about your customers and RFM Segmentation](https://cdn.owox.ai/www/webflow/679580468026531d55d44258_58102.png/public)

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## Who wrote this

![Alyona Samovar](https://cdn.owox.ai/www/webflow/6799099d337aa8a997b03b56_Alyona-Samovar.png/public)

[Alyona Samovar](/team/alyona-samovar) · Senior Digital Analyst

Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.

[Marketing Analytics](/blog/topics/marketing-analytics)

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## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Marketing Analytics](https://www.owox.com/blog/topics/marketing-analytics) — /blog/topics/marketing-analytics.md
- [Alyona Samovar](https://www.owox.com/team/alyona-samovar) — /team/alyona-samovar.md
- [Get started free](https://www.owox.com/app-signup)
- [Marketing AnalyticsWhen to Adopt OWOX BI as a Marketing LeaderMay 27, 2025](https://www.owox.com/blog/articles/adopting-owox-bi-for-marketing-leaders) — /blog/articles/adopting-owox-bi-for-marketing-leaders.md
- [Marketing AnalyticsAlign Sales, Marketing, and Analytics on the Same MetricsAugust 4, 2025](https://www.owox.com/blog/articles/analytics-sales-marketing-alignment) — /blog/articles/analytics-sales-marketing-alignment.md
- [Marketing AnalyticsBuild Your Marketing Attribution Model in BigQuery (2026)February 18, 2026](https://www.owox.com/blog/articles/build-attribution-model-bigquery) — /blog/articles/build-attribution-model-bigquery.md
- [See all articles →](https://www.owox.com/blog/articles) — /blog/articles.md