---
title: "UTM ID: Why You Must Include It in Your Ad Tracking in 2025"
canonical: "https://www.owox.com/blog/articles/utm-id"
updated: "2023-04-26"
---

# UTM ID — What it is and why you need to add it to your ad tracking now

[Data Tracking](/blog/topics/tracking)Updated April 26, 2023[Alyona Samovar](/team/alyona-samovar)1 min read

![UTM ID — What it is and why you need to add it to your ad tracking now](https://cdn.owox.ai/www/webflow/67958da1642f1c5aa137b4f2_41791.png/public)

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## Who wrote this

![Alyona Samovar](https://cdn.owox.ai/www/webflow/6799099d337aa8a997b03b56_Alyona-Samovar.png/public)

[Alyona Samovar](/team/alyona-samovar) · Senior Digital Analyst

Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making.

[Data Tracking](/blog/topics/tracking)

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[See all articles →](/blog/articles)

## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Data Tracking](https://www.owox.com/blog/topics/tracking) — /blog/topics/tracking.md
- [Alyona Samovar](https://www.owox.com/team/alyona-samovar) — /team/alyona-samovar.md
- [Get started free](https://www.owox.com/app-signup)
- [Data TrackingA Guide to GA4 Direct Traffic and How to Fix ItJuly 7, 2025](https://www.owox.com/blog/articles/direct-traffic) — /blog/articles/direct-traffic.md
- [Data TrackingFirst, Second, and Third-party Data ExplainedDecember 13, 2024](https://www.owox.com/blog/articles/first-party-second-party-and-third-party-data-overview) — /blog/articles/first-party-second-party-and-third-party-data-overview.md
- [Data TrackingNavigating Consent Mode, ITP, Ad Blockers & AttributionDecember 2, 2024](https://www.owox.com/blog/articles/four-horsemen-of-digital-marketing-analytics) — /blog/articles/four-horsemen-of-digital-marketing-analytics.md
- [See all articles →](https://www.owox.com/blog/articles) — /blog/articles.md