What is Bounce Rate?
The bounce rate tells you how many people bounced from your site after only viewing one page.
Bounce rate is measured as the total number of one-page visits divided by the total number of entries to a website.
Pay attention to the Bounce Rate and Average Session Duration metrics. If the bounce rate is quite high and the session duration is quite short on a specific device, it might mean that this device has some trouble displaying your website’s text or design, or it might mean there’s some other technical issue you need to fix.