What is Google Analytics?
Google Analytics is a website analytics tool that allows you to track your site’s audience.
Each website — be it a news site, an online store, or a personal blog — has its own performance indicators: number of unique visitors, average order value, conversion rate, etc. With Google Analytics you can track those indicators, analyze them, and make decisions.
Also there is a paid version Google Analytics 360. It offers a significantly higher level of data accuracy and timeliness than the standard version, helping you to avoid blind spots in decision making. For example the free version of Google Analytics only allows for 10 M hits per month, per property. If you’re exceeding this data volume limit, you will lose your data. Google Analytics 360 comes with significantly higher data volume limits. The pricing depends on how much data you have.