--- title: "Marketing Attribution — Models & Guides | OWOX Blog" canonical: "https://www.owox.com/blog/topics/attribution" updated: "2026-10-14" --- # Marketing Attribution 5 articles · 1 guides [Article · Marketing Attribution · How to build a marketing attribution model in BigQuery · Oct 14, 2026](/blog/articles/build-attribution-model-bigquery) [Article · Marketing Attribution · Data-driven attribution: how Google's model works in GA4, Google Ads and Search Ads 360 · Oct 1, 2026](/blog/articles/data-driven-attribution) [Article · Marketing Attribution · Custom attribution models: when the standard ones are wrong and how to build your own · Oct 1, 2026](/blog/articles/how-to-leverage-attribution) [Article · Marketing Attribution · Marketing attribution models: how each one works and how to build your own · Oct 1, 2026](/blog/articles/marketing-attribution-models) [Article · Marketing Attribution · Best marketing attribution software in 2026: seven tools compared · Oct 1, 2026](/blog/articles/top-marketing-attribution-software) ## Guides * [The Ultimate Guide to Marketing Attribution Modeling](/guides/ultimate-guide-to-marketing-attribution-modeling) ## Book a call You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Schedule a meeting ## Schedule in person meeting at Data Outpost San Francisco You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [Article · Marketing Attribution · How to build a marketing attribution model in BigQuery · Oct 14,…](https://www.owox.com/blog/articles/build-attribution-model-bigquery) — /blog/articles/build-attribution-model-bigquery.md - [Article · Marketing Attribution · Data-driven attribution: how Google's model works in GA4, Google…](https://www.owox.com/blog/articles/data-driven-attribution) — /blog/articles/data-driven-attribution.md - [Article · Marketing Attribution · Custom attribution models: when the standard ones are wrong and…](https://www.owox.com/blog/articles/how-to-leverage-attribution) — /blog/articles/how-to-leverage-attribution.md - [Article · Marketing Attribution · Marketing attribution models: how each one works and how to build…](https://www.owox.com/blog/articles/marketing-attribution-models) — /blog/articles/marketing-attribution-models.md - [Article · Marketing Attribution · Best marketing attribution software in 2026: seven tools compared…](https://www.owox.com/blog/articles/top-marketing-attribution-software) — /blog/articles/top-marketing-attribution-software.md - [The Ultimate Guide to Marketing Attribution Modeling](https://www.owox.com/guides/ultimate-guide-to-marketing-attribution-modeling) — /guides/ultimate-guide-to-marketing-attribution-modeling.md