--- title: "Marketing Analytics — Metrics & Dashboards | OWOX Blog" canonical: "https://www.owox.com/blog/topics/marketing-analytics" updated: "2026-10-14" --- # Marketing Analytics 29 articles · 1 guides · 8 videos [Article · Marketing Analytics · How to align marketing, sales and analytics teams on the same metrics · Oct 14, 2026](/blog/articles/analytics-sales-marketing-alignment) [Article · Marketing Analytics · Customer lifetime value: formula, calculation and analysis · Oct 14, 2026](/blog/articles/customer-lifetime-value) [Article · Marketing Analytics · Google Ads enhanced conversions: how to set them up in 2026 · Oct 14, 2026](/blog/articles/google-ads-enhanced-conversions) [Article · Marketing Analytics · Google Analytics for mobile apps: a GA4 and Firebase guide · Oct 14, 2026](/blog/articles/guide-to-mobile-app-analytics) [Article · Marketing Analytics · How to measure online advertising effectiveness · Oct 14, 2026](/blog/articles/how-to-measure-online-advertising) [Article · Marketing Analytics · How to use marketing mix modeling to increase ROI · Oct 14, 2026](/blog/articles/market-mix-modeling) [Article · Marketing Analytics · Marketing analytics: what it is and how it drives better decisions · Oct 14, 2026](/blog/articles/marketing-analytics-helps-businesses-make-data-driven-decisions) [Article · Marketing Analytics · RFM analysis: how to segment customers by recency, frequency and value · Oct 14, 2026](/blog/articles/rfm-analysis) [Article · Marketing Analytics · What is the ROPO effect and how to measure it · Oct 14, 2026](/blog/articles/ropo-effect) [Article · Marketing Analytics · Website traffic analysis: what it is and how to do it · Oct 14, 2026](/blog/articles/web-traffic-analytics) [Article · Marketing Analytics · What is cohort analysis: how to build and read a cohort report · Oct 14, 2026](/blog/articles/what-is-cohort-analysis) [Article · Marketing Analytics · Cohort retention analysis in SQL: four choices that change the number · Oct 11, 2026](/blog/articles/cohort-retention-analysis-sql) [Article · Marketing Analytics · The 5 Signs Your Marketing Reports Are Lying to You · Jun 17, 2026](/blog/articles/issues-in-marketing-reports) [Article · Marketing Analytics · You Don't Need 17 Analytics Tools – You Need a Reporting Strategy · Jun 17, 2026](/blog/articles/reporting-strategy-vs-tools) [Article · Marketing Analytics · How Digital Analysts Can Take Back Control over Marketing Reporting · Jun 17, 2026](/blog/articles/take-control-of-marketing-reporting) [Article · Marketing Analytics · How to Build a Trusted Metrics Layer for Marketing Teams · Jun 17, 2026](/blog/articles/trusted-metrics-layer-marketing-teams) [Article · Marketing Analytics · Why Self-Service Reporting Fails (And How to Fix It) · Jun 17, 2026](/blog/articles/why-self-service-reporting-fails) [Article · Marketing Analytics · The anatomy of a perfect marketing analytics stack · Jun 16, 2026](/blog/articles/marketing-analytics-stack) [Article · Marketing Analytics · How to get marketing reporting nobody can argue with · Jun 9, 2026](/blog/articles/marketing-reporting-governed) [Article · Marketing Analytics · Understanding Miscommunication Between Analysts and Marketers · Jul 25, 2025](/blog/articles/miscommunication-between-analysts-and-marketing-teams) [Article · Marketing Analytics · When Is the Right Time to Adopt OWOX if You’re a Marketing Leader? · May 27, 2025](/blog/articles/adopting-owox-bi-for-marketing-leaders) [Article · Marketing Analytics · Building Data-Driven Marketing Strategies in FinTech · May 19, 2025](/blog/articles/marketing-strategies-in-fintech) [Article · Marketing Analytics · The Modern Marketing Analyst: 7 Must-Have Skills for Success · Mar 4, 2025](/blog/articles/modern-marketing-analyst-skills) [Article · Marketing Analytics · The Essential Guide to Data Analytics · Nov 12, 2024](/blog/articles/the-essential-guide-to-data-analytics) [Article · Marketing Analytics · What Is a Website Conversion? · Sep 17, 2024](/blog/articles/website-conversion) [Article · Marketing Analytics · Multichannel Digital Marketing Strategy: How to Merge Ad Channels to Allocate Your Budget · Sep 13, 2024](/blog/articles/how-merge-ad-channels-and-allocate-budget) [Article · Marketing Analytics · How to Leverage Data Analytics to Solve Marketing Problems · Nov 23, 2023](/blog/articles/how-marketers-use-analytics) [Article · Marketing Analytics · The Art of Marketing Analytics: A Deep Dive · Oct 31, 2023](/blog/articles/what-is-marketing-analytics) [Article · Marketing Analytics · How a CMO can build an effective marketing analytics system · Sep 17, 2020](/blog/articles/how-a-cmo-can-build-an-effective-marketing-analytics-system) ## Guides * [RFM Analysis Template for Businesses](/guides/rfm-analysis-template) ## Videos * [5 Data Mistakes Smart Marketers Make](/video/5-data-mistakes-smart-marketers-make) * [Server-Side Tracking in 2024](/video/beyond-pixels-server-side-tracking-in-2024) * [Client-Side vs Server-Side Tracking](/video/client-side-tracking-vs-server-side-tracking) * [Marketing Mix Modeling in 2024](/video/marketing-mix-modeling-in-2024) * [7 Use Cases for Server-Side Tracking](/video/top-7-use-cases-of-server-side-tracking) * [What Are Marketing KPIs? 7 Tips to Define Yours](/video/what-are-marketing-kpis-7-tips-to-define-yours) * [Metrics vs Dimensions](/video/what-are-metrics-and-dimensions) * [What Is Data-Driven Marketing?](/video/what-is-data-driven-marketing-in-2024) ## Book a call You are booked. 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Where the page has a Markdown twin, its address follows the link. - [Article · Marketing Analytics · How to align marketing, sales and analytics teams on the same…](https://www.owox.com/blog/articles/analytics-sales-marketing-alignment) — /blog/articles/analytics-sales-marketing-alignment.md - [Article · Marketing Analytics · Customer lifetime value: formula, calculation and analysis · Oct 14,…](https://www.owox.com/blog/articles/customer-lifetime-value) — /blog/articles/customer-lifetime-value.md - [Article · Marketing Analytics · Google Ads enhanced conversions: how to set them up in 2026 · Oct…](https://www.owox.com/blog/articles/google-ads-enhanced-conversions) — /blog/articles/google-ads-enhanced-conversions.md - [Article · Marketing Analytics · Google Analytics for mobile apps: a GA4 and Firebase guide · Oct 14,…](https://www.owox.com/blog/articles/guide-to-mobile-app-analytics) — /blog/articles/guide-to-mobile-app-analytics.md - [Article · Marketing Analytics · How to measure online advertising effectiveness · Oct 14, 2026](https://www.owox.com/blog/articles/how-to-measure-online-advertising) — /blog/articles/how-to-measure-online-advertising.md - [Article · Marketing Analytics · How to use marketing mix modeling to increase ROI · Oct 14, 2026](https://www.owox.com/blog/articles/market-mix-modeling) — /blog/articles/market-mix-modeling.md - [Article · Marketing Analytics · Marketing analytics: what it is and how it drives better decisions ·…](https://www.owox.com/blog/articles/marketing-analytics-helps-businesses-make-data-driven-decisions) — /blog/articles/marketing-analytics-helps-businesses-make-data-driven-decisions.md - [Article · Marketing Analytics · RFM analysis: how to segment customers by recency, frequency and…](https://www.owox.com/blog/articles/rfm-analysis) — /blog/articles/rfm-analysis.md - [Article · Marketing Analytics · What is the ROPO effect and how to measure it · Oct 14, 2026](https://www.owox.com/blog/articles/ropo-effect) — /blog/articles/ropo-effect.md - [Article · Marketing Analytics · Website traffic analysis: what it is and how to do it · Oct 14, 2026](https://www.owox.com/blog/articles/web-traffic-analytics) — /blog/articles/web-traffic-analytics.md - [Article · Marketing Analytics · What is cohort analysis: how to build and read a cohort report · Oct…](https://www.owox.com/blog/articles/what-is-cohort-analysis) — /blog/articles/what-is-cohort-analysis.md - [Article · Marketing Analytics · Cohort retention analysis in SQL: four choices that change the…](https://www.owox.com/blog/articles/cohort-retention-analysis-sql) — /blog/articles/cohort-retention-analysis-sql.md - [Article · Marketing Analytics · The 5 Signs Your Marketing Reports Are Lying to You · Jun 17, 2026](https://www.owox.com/blog/articles/issues-in-marketing-reports) — /blog/articles/issues-in-marketing-reports.md - [Article · Marketing Analytics · You Don't Need 17 Analytics Tools – You Need a Reporting Strategy ·…](https://www.owox.com/blog/articles/reporting-strategy-vs-tools) — /blog/articles/reporting-strategy-vs-tools.md - [Article · Marketing Analytics · How Digital Analysts Can Take Back Control over Marketing Reporting…](https://www.owox.com/blog/articles/take-control-of-marketing-reporting) — /blog/articles/take-control-of-marketing-reporting.md - [Article · Marketing Analytics · How to Build a Trusted Metrics Layer for Marketing Teams · Jun 17,…](https://www.owox.com/blog/articles/trusted-metrics-layer-marketing-teams) — /blog/articles/trusted-metrics-layer-marketing-teams.md - [Article · Marketing Analytics · Why Self-Service Reporting Fails (And How to Fix It) · Jun 17, 2026](https://www.owox.com/blog/articles/why-self-service-reporting-fails) — /blog/articles/why-self-service-reporting-fails.md - [Article · Marketing Analytics · The anatomy of a perfect marketing analytics stack · Jun 16, 2026](https://www.owox.com/blog/articles/marketing-analytics-stack) — /blog/articles/marketing-analytics-stack.md - [Article · Marketing Analytics · How to get marketing reporting nobody can argue with · Jun 9, 2026](https://www.owox.com/blog/articles/marketing-reporting-governed) — /blog/articles/marketing-reporting-governed.md - [Article · Marketing Analytics · Understanding Miscommunication Between Analysts and Marketers · Jul…](https://www.owox.com/blog/articles/miscommunication-between-analysts-and-marketing-teams) — /blog/articles/miscommunication-between-analysts-and-marketing-teams.md - [Article · Marketing Analytics · When Is the Right Time to Adopt OWOX if You’re a Marketing Leader? ·…](https://www.owox.com/blog/articles/adopting-owox-bi-for-marketing-leaders) — /blog/articles/adopting-owox-bi-for-marketing-leaders.md - [Article · Marketing Analytics · Building Data-Driven Marketing Strategies in FinTech · May 19, 2025](https://www.owox.com/blog/articles/marketing-strategies-in-fintech) — /blog/articles/marketing-strategies-in-fintech.md - [Article · Marketing Analytics · The Modern Marketing Analyst: 7 Must-Have Skills for Success · Mar…](https://www.owox.com/blog/articles/modern-marketing-analyst-skills) — /blog/articles/modern-marketing-analyst-skills.md - [Article · Marketing Analytics · The Essential Guide to Data Analytics · Nov 12, 2024](https://www.owox.com/blog/articles/the-essential-guide-to-data-analytics) — /blog/articles/the-essential-guide-to-data-analytics.md - [Article · Marketing Analytics · What Is a Website Conversion? · Sep 17, 2024](https://www.owox.com/blog/articles/website-conversion) — /blog/articles/website-conversion.md - [Article · Marketing Analytics · Multichannel Digital Marketing Strategy: How to Merge Ad Channels to…](https://www.owox.com/blog/articles/how-merge-ad-channels-and-allocate-budget) — /blog/articles/how-merge-ad-channels-and-allocate-budget.md - [Article · Marketing Analytics · How to Leverage Data Analytics to Solve Marketing Problems · Nov 23,…](https://www.owox.com/blog/articles/how-marketers-use-analytics) — /blog/articles/how-marketers-use-analytics.md - [Article · Marketing Analytics · The Art of Marketing Analytics: A Deep Dive · Oct 31, 2023](https://www.owox.com/blog/articles/what-is-marketing-analytics) — /blog/articles/what-is-marketing-analytics.md - [Article · Marketing Analytics · How a CMO can build an effective marketing analytics system · Sep…](https://www.owox.com/blog/articles/how-a-cmo-can-build-an-effective-marketing-analytics-system) — /blog/articles/how-a-cmo-can-build-an-effective-marketing-analytics-system.md - [RFM Analysis Template for Businesses](https://www.owox.com/guides/rfm-analysis-template) — /guides/rfm-analysis-template.md - [5 Data Mistakes Smart Marketers Make](https://www.owox.com/video/5-data-mistakes-smart-marketers-make) — /video/5-data-mistakes-smart-marketers-make.md - [Server-Side Tracking in 2024](https://www.owox.com/video/beyond-pixels-server-side-tracking-in-2024) — /video/beyond-pixels-server-side-tracking-in-2024.md - [Client-Side vs Server-Side Tracking](https://www.owox.com/video/client-side-tracking-vs-server-side-tracking) — /video/client-side-tracking-vs-server-side-tracking.md - [Marketing Mix Modeling in 2024](https://www.owox.com/video/marketing-mix-modeling-in-2024) — /video/marketing-mix-modeling-in-2024.md - [7 Use Cases for Server-Side Tracking](https://www.owox.com/video/top-7-use-cases-of-server-side-tracking) — /video/top-7-use-cases-of-server-side-tracking.md - [What Are Marketing KPIs? 7 Tips to Define Yours](https://www.owox.com/video/what-are-marketing-kpis-7-tips-to-define-yours) — /video/what-are-marketing-kpis-7-tips-to-define-yours.md - [Metrics vs Dimensions](https://www.owox.com/video/what-are-metrics-and-dimensions) — /video/what-are-metrics-and-dimensions.md - [What Is Data-Driven Marketing?](https://www.owox.com/video/what-is-data-driven-marketing-in-2024) — /video/what-is-data-driven-marketing-in-2024.md