--- title: "Marketing Strategy — Guides & Frameworks | OWOX Blog" canonical: "https://www.owox.com/blog/topics/marketing" updated: "2026-10-14" --- # Marketing Strategy 18 articles · 7 guides · 1 video [Article · Marketing Strategy · Comprehensive guide to channel strategy in marketing · Oct 30, 2026](/blog/articles/marketing-channel-strategy-guide) [Article · Marketing Strategy · Mastering marketing efficiency ratio (MER) for improved campaign performance · Oct 30, 2026](/blog/articles/mastering-marketing-efficiency-ratio) [Article · Marketing Strategy · Measuring marketing performance: A guide to maximize results · Oct 30, 2026](/blog/articles/measuring-marketing-performance) [Article · Marketing Strategy · 25 marketing metrics and KPIs to track, with formulas · Oct 7, 2026](/blog/articles/digital-marketing-metrics-and-kpis) [Article · Marketing Strategy · How to calculate marketing ROI, and defend the number · Oct 7, 2026](/blog/articles/how-to-calculate-roi) [Article · Marketing Strategy · LTV:CAC ratio: formula, benchmarks and what the number tells you · Oct 7, 2026](/blog/articles/interpreting-ltv-cac-ratio-what-the-numbers-reveal) [Article · Marketing Strategy · Channel mix in marketing: what it is and how to build yours · Oct 7, 2026](/blog/articles/marketing-mix-of-channels) [Article · Marketing Strategy · TOF, MOF, BOF: marketing funnel stages and metrics explained · Oct 7, 2026](/blog/articles/optimizing-your-marketing-funnel-strategy-the-power-of-conversion) [Article · Marketing Strategy · Semrush vs Similarweb: which is more accurate? A test on 787 websites · Oct 7, 2026](/blog/articles/semrush-vs-similarweb) [Article · Marketing Strategy · What is CTR, and what is a good click-through rate? · Oct 7, 2026](/blog/articles/what-is-ctr) [Article · Marketing Strategy · What is ROAS in marketing? Formula, examples and what counts as good · Oct 7, 2026](/blog/articles/what-is-roas) [Article · Marketing Strategy · How to build a CAC report: Unify ad spend and CRM data · Jun 17, 2026](/blog/articles/unifying-ad-spend-crm-data-cac-report) [Article · Marketing Strategy · Data-driven marketing: The ultimate guide · Apr 16, 2026](/blog/articles/data-driven-marketing-guide) [Article · Marketing Strategy · Achieving success with SMART marketing goals · Apr 8, 2026](/blog/articles/smart-marketing-goals) [Article · Marketing Strategy · What is cost per click in advertising: CPC formula and calculation · Apr 8, 2026](/blog/articles/what-is-cpc) [Article · Marketing Strategy · A comprehensive guide to cost per lead in marketing · Apr 8, 2026](/blog/articles/what-is-cpl) [Article · Marketing Strategy · Performance marketing strategy: 7 key steps to achieve better results in 2025 · Apr 7, 2026](/blog/articles/steps-of-performance-marketing) [Article · Marketing Strategy · How to calculate LTV with CRM and ERP · Nov 10, 2025](/blog/articles/calculate-ltv-crm-erp-data) ## Guides [Guide · Marketing Strategy · 18 Essential Digital Marketing Metrics & KPIs to Know](/guides/18-marketing-metrics-and-kpis-you-should-know) [Guide · Marketing Strategy · 5 Simple Ways to Calculate Customer LTV](/guides/5-simple-ways-to-calculate-customer-ltv) [Guide · Marketing Strategy · Optimize Your Ad Spend for Maximum ROI](/guides/ad-cost-calculator) [Guide · Marketing Strategy · 8 Proven Strategies for Boosting Customer Lifetime Value](/guides/customer-lifetime-value-increase) [Guide · Marketing Strategy · Data-Driven Marketing Guide: From Insights to Impact](/guides/navigating-data-driven-marketing) [Guide · Marketing Strategy · 9 Pro Tips to Cut Customer Acquisition Costs](/guides/reduce-customer-acquisition-cost) [Guide · Marketing Strategy · 7 Free Marketing Budget Templates](/guides/take-control-of-your-marketing-expenses-with-7-budget-templates) ## Videos [![What is the Customer Lifetime Value (LTV)? Marketing Analytics For Beginners](https://cdn.owox.com/www/webflow/67942b0b7620377bfd505469_33396.png/public) Video · Marketing Strategy · What is the Customer Lifetime Value (LTV)? Marketing Analytics For Beginners · Mar 28, 2024](/video/customer-lifetime-value) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [Article · Marketing Strategy · Comprehensive guide to channel strategy in marketing · Oct 30, 2026](https://www.owox.com/blog/articles/marketing-channel-strategy-guide) — /blog/articles/marketing-channel-strategy-guide.md - [Article · Marketing Strategy · Mastering marketing efficiency ratio (MER) for improved campaign…](https://www.owox.com/blog/articles/mastering-marketing-efficiency-ratio) — /blog/articles/mastering-marketing-efficiency-ratio.md - [Article · Marketing Strategy · Measuring marketing performance: A guide to maximize results · Oct…](https://www.owox.com/blog/articles/measuring-marketing-performance) — /blog/articles/measuring-marketing-performance.md - [Article · Marketing Strategy · 25 marketing metrics and KPIs to track, with formulas · Oct 7, 2026](https://www.owox.com/blog/articles/digital-marketing-metrics-and-kpis) — /blog/articles/digital-marketing-metrics-and-kpis.md - [Article · Marketing Strategy · How to calculate marketing ROI, and defend the number · Oct 7, 2026](https://www.owox.com/blog/articles/how-to-calculate-roi) — /blog/articles/how-to-calculate-roi.md - [Article · Marketing Strategy · LTV:CAC ratio: formula, benchmarks and what the number tells you ·…](https://www.owox.com/blog/articles/interpreting-ltv-cac-ratio-what-the-numbers-reveal) — /blog/articles/interpreting-ltv-cac-ratio-what-the-numbers-reveal.md - [Article · Marketing Strategy · Channel mix in marketing: what it is and how to build yours · Oct 7,…](https://www.owox.com/blog/articles/marketing-mix-of-channels) — /blog/articles/marketing-mix-of-channels.md - [Article · Marketing Strategy · TOF, MOF, BOF: marketing funnel stages and metrics explained · Oct 7,…](https://www.owox.com/blog/articles/optimizing-your-marketing-funnel-strategy-the-power-of-conversion) — /blog/articles/optimizing-your-marketing-funnel-strategy-the-power-of-conversion.md - [Article · Marketing Strategy · Semrush vs Similarweb: which is more accurate? A test on 787 websites…](https://www.owox.com/blog/articles/semrush-vs-similarweb) — /blog/articles/semrush-vs-similarweb.md - [Article · Marketing Strategy · What is CTR, and what is a good click-through rate? · Oct 7, 2026](https://www.owox.com/blog/articles/what-is-ctr) — /blog/articles/what-is-ctr.md - [Article · Marketing Strategy · What is ROAS in marketing? Formula, examples and what counts as good…](https://www.owox.com/blog/articles/what-is-roas) — /blog/articles/what-is-roas.md - [Article · Marketing Strategy · How to build a CAC report: Unify ad spend and CRM data · Jun 17, 2026](https://www.owox.com/blog/articles/unifying-ad-spend-crm-data-cac-report) — /blog/articles/unifying-ad-spend-crm-data-cac-report.md - [Article · Marketing Strategy · Data-driven marketing: The ultimate guide · Apr 16, 2026](https://www.owox.com/blog/articles/data-driven-marketing-guide) — /blog/articles/data-driven-marketing-guide.md - [Article · Marketing Strategy · Achieving success with SMART marketing goals · Apr 8, 2026](https://www.owox.com/blog/articles/smart-marketing-goals) — /blog/articles/smart-marketing-goals.md - [Article · Marketing Strategy · What is cost per click in advertising: CPC formula and calculation ·…](https://www.owox.com/blog/articles/what-is-cpc) — /blog/articles/what-is-cpc.md - [Article · Marketing Strategy · A comprehensive guide to cost per lead in marketing · Apr 8, 2026](https://www.owox.com/blog/articles/what-is-cpl) — /blog/articles/what-is-cpl.md - [Article · Marketing Strategy · Performance marketing strategy: 7 key steps to achieve better results…](https://www.owox.com/blog/articles/steps-of-performance-marketing) — /blog/articles/steps-of-performance-marketing.md - [Article · Marketing Strategy · How to calculate LTV with CRM and ERP · Nov 10, 2025](https://www.owox.com/blog/articles/calculate-ltv-crm-erp-data) — /blog/articles/calculate-ltv-crm-erp-data.md - [Guide · Marketing Strategy · 18 Essential Digital Marketing Metrics & KPIs to Know](https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know) — /guides/18-marketing-metrics-and-kpis-you-should-know.md - [Guide · Marketing Strategy · 5 Simple Ways to Calculate Customer LTV](https://www.owox.com/guides/5-simple-ways-to-calculate-customer-ltv) — /guides/5-simple-ways-to-calculate-customer-ltv.md - [Guide · Marketing Strategy · Optimize Your Ad Spend for Maximum ROI](https://www.owox.com/guides/ad-cost-calculator) — /guides/ad-cost-calculator.md - [Guide · Marketing Strategy · 8 Proven Strategies for Boosting Customer Lifetime Value](https://www.owox.com/guides/customer-lifetime-value-increase) — /guides/customer-lifetime-value-increase.md - [Guide · Marketing Strategy · Data-Driven Marketing Guide: From Insights to Impact](https://www.owox.com/guides/navigating-data-driven-marketing) — /guides/navigating-data-driven-marketing.md - [Guide · Marketing Strategy · 9 Pro Tips to Cut Customer Acquisition Costs](https://www.owox.com/guides/reduce-customer-acquisition-cost) — /guides/reduce-customer-acquisition-cost.md - [Guide · Marketing Strategy · 7 Free Marketing Budget Templates](https://www.owox.com/guides/take-control-of-your-marketing-expenses-with-7-budget-templates) — /guides/take-control-of-your-marketing-expenses-with-7-budget-templates.md - [Video · Marketing Strategy · What is the Customer Lifetime Value (LTV)? Marketing Analytics For…](https://www.owox.com/video/customer-lifetime-value) — /video/customer-lifetime-value.md