--- title: "Use Cases | Real-World Analytics Examples from OWOX" canonical: "https://www.owox.com/blog/use-cases" updated: "2026-09-29" --- # Use Cases 28 use cases Filter ## Fresh from the blog Newest first [GA4 · Microsoft Ads (Bing Ads) in Google Analytics 4: tracking and cost data · Oct 7, 2026](/blog/articles/bing-ads-google-analytics) [GA4 · GA4 cost data import: how to bring non-Google ad costs into Google Analytics 4 · Oct 7, 2026](/blog/articles/cost-data-import) [GA4 · How to track Criteo campaigns in Google Analytics 4 · Oct 7, 2026](/blog/articles/criteo-google-analytics) ## All use cases 28 use cases [GA4 · Microsoft Ads (Bing Ads) in Google Analytics 4: tracking and cost data · Oct 7, 2026](/blog/articles/bing-ads-google-analytics) [GA4 · GA4 cost data import: how to bring non-Google ad costs into Google Analytics 4 · Oct 7, 2026](/blog/articles/cost-data-import) [GA4 · How to track Criteo campaigns in Google Analytics 4 · Oct 7, 2026](/blog/articles/criteo-google-analytics) [GA4 · Google Analytics Client ID in GA4: what it is and how to get it · Oct 7, 2026](/blog/articles/google-analytics-client-id) [Google Sheets Tips · GA4 reports in Google Sheets: two ways to automate them · Oct 7, 2026](/blog/articles/google-analytics-reports-in-google-sheets) [GA4 · How to track Facebook Ads in Google Analytics 4 · Oct 7, 2026](/blog/articles/how-to-track-facebook-ads) [GA4 · What (not set) means in Google Analytics 4 and how to fix it · Oct 7, 2026](/blog/articles/not-set-in-google-analytics) [Google BigQuery · Google Ads to BigQuery: two ways to connect them, step by step · Oct 7, 2025](/blog/articles/google-ads-google-bigquery) [Marketing Analytics · How to Maximize Your Customer Lifetime Value (LTV) in 2025 · Oct 6, 2025](/blog/articles/customer-lifetime-value) [GA4 · How to install Google Tag Manager (GTM) on your website · Sep 22, 2025](/blog/articles/how-to-install-gtm) [Google BigQuery · How to connect BigQuery to Excel: three ways that work · Apr 30, 2025](/blog/articles/bigquery-connector-for-excel) [Google BigQuery · How to connect Google Sheets to BigQuery: three ways · Apr 25, 2025](/blog/articles/bigquery-sheets-connector) [Google BigQuery · How to connect BigQuery to Looker Studio and automate your reports · Apr 11, 2025](/blog/articles/bigquery-reports-in-looker-studio) [Marketing Analytics · Google Ads Enhanced Conversions: What They Are and How to Set Them Up · Apr 2, 2025](/blog/articles/google-ads-enhanced-conversions) [Marketing Analytics · A Simple Guide to Website Analytics for Traffic Insights · Mar 26, 2025](/blog/articles/web-traffic-analytics) [Data Analytics · Data Quality Check: Monitoring Accuracy and Reliability · Mar 3, 2025](/blog/articles/data-testing) [SQL for Analytics · Data Masking Use Cases: Examples Across Industries · Feb 24, 2025](/blog/articles/data-masking-use-cases) [Marketing Analytics · RFM Analysis: Learn more about your customers and RFM Segmentation · Oct 3, 2024](/blog/articles/rfm-analysis) [Google BigQuery · BigQuery standard SQL vs legacy SQL: what changed and how to switch · Jul 26, 2024](/blog/articles/google-bigquery-standard-sql) [Google BigQuery · How to restore a deleted table in BigQuery, and back up your data · Jul 12, 2024](/blog/articles/recover-deleted-data-in-google-bigquery) [Data Tracking · Solving the GDPR problem with GTM server-side tagging · Jul 9, 2024](/blog/articles/how-to-solve-the-gdpr-problem-with-a-gtm-server-side-tag) [Reporting · A Complete Guide to Business Intelligence · Jul 1, 2024](/blog/articles/business-intelligence-complete-guide) [Google BigQuery · BigQuery query examples: six sample queries you can run on GA4 data · Feb 28, 2024](/blog/articles/bigquery-query-examples) [Google BigQuery · BigQuery functions: a map of the main families, with examples · Feb 27, 2024](/blog/articles/google-bigquery-functions-overview) [Marketing Analytics · A Comprehensive Guide On Measuring Your Online Advertising Effectiveness · Feb 20, 2024](/blog/articles/how-to-measure-online-advertising) [Google BigQuery · BigQuery schema: how to specify, view and change a table schema · Jan 10, 2024](/blog/articles/bigquery-schema) [Data Modeling · The beginner's guide to data transformation · Sep 27, 2023](/blog/articles/data-transformation-basics) [Data Tracking · UTM ID: what utm\_id is and why to add it to your ad tracking · Apr 26, 2023](/blog/articles/utm-id) Nothing matches — clear the filter or pick another topic. … ## Book a call You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [GA4 · Microsoft Ads (Bing Ads) in Google Analytics 4: tracking and cost data · Oct 7, 2026](https://www.owox.com/blog/articles/bing-ads-google-analytics) — /blog/articles/bing-ads-google-analytics.md - [GA4 · GA4 cost data import: how to bring non-Google ad costs into Google Analytics 4 · Oct 7, 2026](https://www.owox.com/blog/articles/cost-data-import) — /blog/articles/cost-data-import.md - [GA4 · How to track Criteo campaigns in Google Analytics 4 · Oct 7, 2026](https://www.owox.com/blog/articles/criteo-google-analytics) — /blog/articles/criteo-google-analytics.md - [GA4 · Google Analytics Client ID in GA4: what it is and how to get it · Oct 7, 2026](https://www.owox.com/blog/articles/google-analytics-client-id) — /blog/articles/google-analytics-client-id.md - [Google Sheets Tips · GA4 reports in Google Sheets: two ways to automate them · Oct 7, 2026](https://www.owox.com/blog/articles/google-analytics-reports-in-google-sheets) — /blog/articles/google-analytics-reports-in-google-sheets.md - [GA4 · How to track Facebook Ads in Google Analytics 4 · Oct 7, 2026](https://www.owox.com/blog/articles/how-to-track-facebook-ads) — /blog/articles/how-to-track-facebook-ads.md - [GA4 · What (not set) means in Google Analytics 4 and how to fix it · Oct 7, 2026](https://www.owox.com/blog/articles/not-set-in-google-analytics) — /blog/articles/not-set-in-google-analytics.md - [Google BigQuery · Google Ads to BigQuery: two ways to connect them, step by step · Oct 7, 2025](https://www.owox.com/blog/articles/google-ads-google-bigquery) — /blog/articles/google-ads-google-bigquery.md - [Marketing Analytics · How to Maximize Your Customer Lifetime Value (LTV) in 2025 · Oct 6, 2025](https://www.owox.com/blog/articles/customer-lifetime-value) — /blog/articles/customer-lifetime-value.md - [GA4 · How to install Google Tag Manager (GTM) on your website · Sep 22, 2025](https://www.owox.com/blog/articles/how-to-install-gtm) — /blog/articles/how-to-install-gtm.md - [Google BigQuery · How to connect BigQuery to Excel: three ways that work · Apr 30, 2025](https://www.owox.com/blog/articles/bigquery-connector-for-excel) — /blog/articles/bigquery-connector-for-excel.md - [Google BigQuery · How to connect Google Sheets to BigQuery: three ways · Apr 25, 2025](https://www.owox.com/blog/articles/bigquery-sheets-connector) — /blog/articles/bigquery-sheets-connector.md - [Google BigQuery · How to connect BigQuery to Looker Studio and automate your reports · Apr 11, 2025](https://www.owox.com/blog/articles/bigquery-reports-in-looker-studio) — /blog/articles/bigquery-reports-in-looker-studio.md - [Marketing Analytics · Google Ads Enhanced Conversions: What They Are and How to Set Them Up · Apr 2,…](https://www.owox.com/blog/articles/google-ads-enhanced-conversions) — /blog/articles/google-ads-enhanced-conversions.md - [Marketing Analytics · A Simple Guide to Website Analytics for Traffic Insights · Mar 26, 2025](https://www.owox.com/blog/articles/web-traffic-analytics) — /blog/articles/web-traffic-analytics.md - [Data Analytics · Data Quality Check: Monitoring Accuracy and Reliability · Mar 3, 2025](https://www.owox.com/blog/articles/data-testing) — /blog/articles/data-testing.md - [SQL for Analytics · Data Masking Use Cases: Examples Across Industries · Feb 24, 2025](https://www.owox.com/blog/articles/data-masking-use-cases) — /blog/articles/data-masking-use-cases.md - [Marketing Analytics · RFM Analysis: Learn more about your customers and RFM Segmentation · Oct 3,…](https://www.owox.com/blog/articles/rfm-analysis) — /blog/articles/rfm-analysis.md - [Google BigQuery · BigQuery standard SQL vs legacy SQL: what changed and how to switch · Jul 26, 2024](https://www.owox.com/blog/articles/google-bigquery-standard-sql) — /blog/articles/google-bigquery-standard-sql.md - [Google BigQuery · How to restore a deleted table in BigQuery, and back up your data · Jul 12, 2024](https://www.owox.com/blog/articles/recover-deleted-data-in-google-bigquery) — /blog/articles/recover-deleted-data-in-google-bigquery.md - [Data Tracking · Solving the GDPR problem with GTM server-side tagging · Jul 9, 2024](https://www.owox.com/blog/articles/how-to-solve-the-gdpr-problem-with-a-gtm-server-side-tag) — /blog/articles/how-to-solve-the-gdpr-problem-with-a-gtm-server-side-tag.md - [Reporting · A Complete Guide to Business Intelligence · Jul 1, 2024](https://www.owox.com/blog/articles/business-intelligence-complete-guide) — /blog/articles/business-intelligence-complete-guide.md - [Google BigQuery · BigQuery query examples: six sample queries you can run on GA4 data · Feb 28, 2024](https://www.owox.com/blog/articles/bigquery-query-examples) — /blog/articles/bigquery-query-examples.md - [Google BigQuery · BigQuery functions: a map of the main families, with examples · Feb 27, 2024](https://www.owox.com/blog/articles/google-bigquery-functions-overview) — /blog/articles/google-bigquery-functions-overview.md - [Marketing Analytics · A Comprehensive Guide On Measuring Your Online Advertising Effectiveness · Feb…](https://www.owox.com/blog/articles/how-to-measure-online-advertising) — /blog/articles/how-to-measure-online-advertising.md - [Google BigQuery · BigQuery schema: how to specify, view and change a table schema · Jan 10, 2024](https://www.owox.com/blog/articles/bigquery-schema) — /blog/articles/bigquery-schema.md - [Data Modeling · The beginner's guide to data transformation · Sep 27, 2023](https://www.owox.com/blog/articles/data-transformation-basics) — /blog/articles/data-transformation-basics.md - [Data Tracking · UTM ID: what utm_id is and why to add it to your ad tracking · Apr 26, 2023](https://www.owox.com/blog/articles/utm-id) — /blog/articles/utm-id.md