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I appreciate OWOX for significant input

The team successfully executed the task regarding complete analytics on the basis of Google BigQuery, which included aggregating all data around acquisition cost per new patient versus actual business result (income). This decision has significantly increased the effectiveness of advertising investments in a short time. In the future, we plan to use the results of the attribution model more actively, integrating OWOX BI with the current contextual advertising campaign management service.
Sergey Zaitsev
Sergey Zaitsev