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Thanks to OWOX, we were able to get a complete picture of our online advertising performance for the first time, including purchases made via phone, which make up about 30% of our sales. The CallTouch dynamic call tracking service, BigQuery cloud-based query service, and the algorithm OWOX implemented to automatically transfer data from the cloud to the Alytics platform have helped us create a functional near real-time PPC advertising management system. This integration is expected to reduce our PPC advertising costs by at least 20% while maintaining our sales volume.