--- title: "Microsoft Ads to Google BigQuery Connector | OWOX" canonical: "https://www.owox.com/connectors/free-microsoft-ads-connector-to-google-bigquery" updated: "2026-09-21" --- # Collect Microsoft Ads Data into Google BigQuery Own your Microsoft Ads data in Google BigQuery with OWOX Data Marts. Collect campaign, keyword, and performance data directly into BigQuery, control schema and refresh logic, and reuse it across BI tools and AI Insights. [Get Started Free](https://www.owox.com/app-signup) ## Endpoints ## Microsoft Ads Endpoints [Documentation](https://docs.owox.com/packages/connectors/src/sources/microsoft-ads/readme/) 3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse. * ### [Ad Performance Report](/data-sources/microsoft-ads#schema-ad-performance-report) Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type. 92 fields · Time series * ### [Campaigns](/data-sources/microsoft-ads#schema-campaigns) Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings. 52 fields * ### [User Location Performance Report](/data-sources/microsoft-ads#schema-user-location-performance-report) Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city. 81 fields · Time series ## S01 · Step 1 ## Step 1: Create a Google BigQuery Data Storage Start by connecting your own Google BigQuery project as a data storage. * Use your own BigQuery project and datasets * Keep full ownership of Microsoft Ads data * No third-party data warehouses [Connect BigQuery](https://www.owox.com/app-signup) ![Step 1: Create a Google BigQuery Data Storage](https://cdn.owox.ai/www/portfolio-management-connectors/free-microsoft-ads-connector-to-google-bigquery/body/1.png/public) ## S02 · Step 2 ## Step 2: Create a Microsoft Ads Data Mart Create a new Data Mart and choose Connector as the definition type. * Select Microsoft Ads as the data source * Connect your Microsoft Ads advertising account * No API coding or engineering required [Create Microsoft Data Mart](https://www.owox.com/app-signup) ![Step 2: Create a Microsoft Ads Data Mart](https://cdn.owox.ai/www/portfolio-management-connectors/free-microsoft-ads-connector-to-aws-athena/body/1.png/public) ## S03 · Step 3 ## Step 3: Select Fields & Configure Data Import Choose exactly which Microsoft Ads data you want to store in BigQuery. * Select the appropriate Microsoft Ads API endpoint * Choose fields such as impressions, clicks, spend, conversions, and keyword metrics * Define the destination dataset and table name in BigQuery [Configure Data Import](https://www.owox.com/app-signup) ![Step 3: Select Fields & Configure Data Import](https://cdn.owox.ai/www/portfolio-management-connectors/free-microsoft-ads-connector-to-aws-athena/body/2.png/public) ## S04 · Step 4 ## Step 4: Run & Schedule Microsoft Ads Data Collection Once published, control how and when Microsoft Ads data is imported. * Incremental load to import the current day’s data * Backfill (custom period) to load historical data * All runs are logged and visible in Run History [Run Data Mart](https://www.owox.com/app-signup) ![Step 4: Run & Schedule Microsoft Ads Data Collection](https://cdn.owox.ai/www/portfolio-management-connectors/free-microsoft-ads-connector-to-aws-athena/body/3.png/public) ## S05 · Step 5 ## Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights Your Microsoft Ads data is now available in Google BigQuery. * Analyze performance in Google Sheets or Looker Studio * Join Microsoft Ads data with GA4, CRM, or revenue datasets * Enable AI Insights for alerts, summaries, or performance questions [Activate Your Data](https://www.owox.com/app-signup) ![Step 5: Use Microsoft Ads Data Across BI Tools & AI Insights](https://cdn.owox.ai/www/portfolio-management-connectors/free-microsoft-ads-connector-to-aws-athena/body/4.png/public) ## Related connectors [Bank of Canada Connector to Google BigQuery](/connectors/bank-of-canada-connector-to-google-bigquery) [Criteo Ads to Google BigQuery Connector](/connectors/free-criteo-ads-connector-to-google-bigquery) [Facebook Ads to Google BigQuery Connector](/connectors/free-facebook-ads-connector-to-google-bigquery) ## What users are saying ## Every claim has a receipt. Real things real customers said — each quote pinned to a specific claim, straight from the quotes database. A3 · re: trusting AI ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”_ C9 · re: one source of truth ![Mark Simmons](https://cdn.owox.ai/www/webflow/6a7b298b2b9daab0ade631d7_mark-headshot.png/public) Mark Simmons · CMO, Pürblack® > _“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”_ E7 · re: getting time back ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“We regained time. And time is the one resource that never comes back.”_ ## Turn Microsoft Ads Data into Business Decisions Schedule a quick walkthrough to see how OWOX Data Marts helps you collect Microsoft Ads data in BigQuery, reduce reporting complexity, and scale analytics with confidence. [Get Started Free](https://www.owox.com/app-signup) ## References Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [Get Started Free](https://www.owox.com/app-signup) - [Documentation](https://docs.owox.com/packages/connectors/src/sources/microsoft-ads/readme) - [Ad Performance Report](https://www.owox.com/data-sources/microsoft-ads) — /data-sources/microsoft-ads.md - [Bank of Canada Connector to Google BigQuery](https://www.owox.com/connectors/bank-of-canada-connector-to-google-bigquery) — /connectors/bank-of-canada-connector-to-google-bigquery.md - [Criteo Ads to Google BigQuery Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-google-bigquery) — /connectors/free-criteo-ads-connector-to-google-bigquery.md - [Facebook Ads to Google BigQuery Connector](https://www.owox.com/connectors/free-facebook-ads-connector-to-google-bigquery) — /connectors/free-facebook-ads-connector-to-google-bigquery.md