--- title: "Microsoft Ads to Data Studio Connector | OWOX" canonical: "https://www.owox.com/connectors/free-microsoft-ads-connector-to-looker-studio" updated: "2026-09-21" --- # Visualize Microsoft Ads Data in Looker Studio Use Data Studio as a reporting destination for Microsoft Ads data collected with OWOX Data Marts. Collect Microsoft Ads Data into any data warehouse, then reuse it in Data Studio (or Google Sheets) for reporting. Or enable AI Insights and deliver ads performance & alerts into chat tools or by email. [Get Started Free](https://www.owox.com/app-signup) ## Endpoints ## Microsoft Ads Endpoints [Documentation](https://docs.owox.com/packages/connectors/src/sources/microsoft-ads/readme/) 3 Microsoft Ads endpoints you can import. Each lands in its own table in your warehouse. * [Ad Performance Report Daily ad performance — impressions, clicks, spend, and conversions segmented by device, network, and match type. 92 fields · Time series](/data-sources/microsoft-ads#schema-ad-performance-report) * [Campaigns Your campaign and ad group structure — type, status, bid strategy, budget, and keyword settings. 52 fields](/data-sources/microsoft-ads#schema-campaigns) * [User Location Performance Report Daily performance by user physical location — impressions, clicks, spend, and conversions broken down by country, state, and city. 81 fields · Time series](/data-sources/microsoft-ads#schema-user-location-performance-report) ## S01 · Step 1 ## Step 1: Create a Microsoft Ads Data Mart Start by creating a new Microsoft Ads Data Mart and choose Connector as the definition type. * Select Microsoft Ads as the data source * Specify the Account ID and Customer ID that you want to collect data from * Authorize access to your Microsoft Ads account [Create Data Mart](https://www.owox.com/app-signup) ![Step 1: Create a Microsoft Ads Data Mart](https://cdn.owox.com/www/portfolio-management-connectors/free-microsoft-ads-connector-to-google-sheets/body/1.png/public) ## S02 · Step 2 ## Step 2: Select a data storage All data should have it’s home. You need to connect a [data storage](/data-storages) where your Microsoft Ads data will be stored & processed. This is necessary so you connect trusted data to Data Studio. * Choose a supported data warehouse such as BigQuery, Snowflake or Redshift. * Store raw Microsoft Ads data in one central place so you can blend them later on * Keep full ownership and control over your data [Connect Data Warehouse](https://www.owox.com/app-signup) ![Step 2: Select a Data Storage](https://cdn.owox.com/www/portfolio-management-connectors/free-microsoft-ads-connector-to-google-sheets/body/2.png/public) ## S03 · Step 3 ## Step 3: Select Bing Ads API endpoint & fields Choose exactly which Microsoft Ads data should be collected. * Select the appropriate API endpoint (for example, ad\_performance\_report) * Choose metrics such as spend, impressions, clicks, and conversions * Define the dataset and table where data will be stored [Collect Microsoft Ads Data](https://www.owox.com/app-signup) ![Step 3: Select Bing Ads API Endpoint & Fields](https://cdn.owox.com/www/portfolio-management-connectors/free-microsoft-ads-connector-to-google-sheets/body/3.png/public) ## S04 · Step 4 ## Step 4: Create Microsoft Ads report in Data Studio Now it’s time to enable your Microsoft Ads data in Data Studio * Add Data Studio as a Destination & paste the JSON into Data Studio * Then just tik the box in the Destinations section of a data mart * From now on, your Microsoft Ads Data Mart is available from Data Studio as a configuration [Enable Microsoft Ads Data](https://www.owox.com/app-signup) ![Step 4: Create Microsoft Ads Report in Data Studio](https://cdn.owox.com/www/portfolio-management-connectors/free-microsoft-ads-connector-to-looker-studio/body/1.png/public) ## S05 · Step 5 ## Step 5: Get more from your Microsoft Ads data Your Microsoft Ads data is now available for analysis in Data Studio. But why stop at just this? You can reuse the same Microsoft Ads Data Mart to: * Enable Microsoft Ads AI Insights delivered on a schedule to Slack, MS Teams or by Email * Just go to Insights tab, use our smart prompt, customize it or start from scratch * Blend Microsoft Ads data with GA4, CRM, or other ad platforms [Schedule Microsoft Ads Insights](https://www.owox.com/app-signup) ![Step 5: Get more from your Microsoft Ads Data](https://cdn.owox.com/www/portfolio-management-connectors/free-microsoft-ads-connector-to-aws-athena/body/4.png/public) ## Related connectors [Microsoft Ads to AWS Athena](/connectors/free-microsoft-ads-connector-to-aws-athena) [Microsoft Ads to AWS Redshift](/connectors/free-microsoft-ads-connector-to-aws-redshift) [Microsoft Ads to Databricks](/connectors/free-microsoft-ads-connector-to-databricks) ## What users are saying ## Every claim has a receipt. Real things real customers said — each quote pinned to a specific claim, straight from the quotes database. A3 · re: trusting AI ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”_ C9 · re: one source of truth ![Mark Simmons](https://cdn.owox.ai/www/webflow/6a7b298b2b9daab0ade631d7_mark-headshot.png/public) Mark Simmons · CMO, Pürblack® > _“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”_ E7 · re: getting time back ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“We regained time. And time is the one resource that never comes back.”_ ## Recent updates * [0.39.0 · Backfill any past period](https://docs.owox.com/docs/changelog/#backfill-any-past-period-0390) * [0.39.0 · Facebook Ads imports now retry a corrupted response instead of failing](https://docs.owox.com/docs/changelog/#facebook-ads-imports-now-retry-a-corrupted-response-instead-of-failing-0390) * [0.38.0 · Shopify connector: more orders fields, including line-item discounts](https://docs.owox.com/docs/changelog/#shopify-connector-more-orders-fields-including-line-item-discounts-0380) * [0.37.0 · Short links resolve only on known short link services and domains you allow](https://docs.owox.com/docs/changelog/#short-links-resolve-only-on-known-short-link-services-and-domains-you-allow-0370) * [0.37.0 · Clearer connector errors, and custom connectors that handle more APIs](https://docs.owox.com/docs/changelog/#clearer-connector-errors-and-custom-connectors-that-handle-more-apis-0370) ## Turn Microsoft Ads Data into Actionable Insights See how OWOX Data Marts helps you analyze Microsoft Ads data in Looker Studio, blend it with other sources, and scale reporting without rebuilding logic. [Get Started Free](https://www.owox.com/app-signup) ## References 1. Internal OWOX data as of 2026-10-02 2. [G2 reviews of OWOX](https://www.g2.com/products/owox/reviews) 3. [npm installs stat](https://npm-stat.com/charts.html?package=owox&from=2025-01-01&to=2028-01-01) ## Book a call You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Schedule a meeting You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [Get Started Free](https://www.owox.com/app-signup) - [Documentation](https://docs.owox.com/packages/connectors/src/sources/microsoft-ads/readme) - [Ad Performance ReportDaily ad performance — impressions, clicks, spend, and conversions segmented by…](https://www.owox.com/data-sources/microsoft-ads) — /data-sources/microsoft-ads.md - [data storage](https://www.owox.com/data-storages) — /data-storages.md - [Microsoft Ads to AWS Athena](https://www.owox.com/connectors/free-microsoft-ads-connector-to-aws-athena) — /connectors/free-microsoft-ads-connector-to-aws-athena.md - [Microsoft Ads to AWS Redshift](https://www.owox.com/connectors/free-microsoft-ads-connector-to-aws-redshift) — /connectors/free-microsoft-ads-connector-to-aws-redshift.md - [Microsoft Ads to Databricks](https://www.owox.com/connectors/free-microsoft-ads-connector-to-databricks) — /connectors/free-microsoft-ads-connector-to-databricks.md - [0.39.0 · Backfill any past period](https://docs.owox.com/docs/changelog)