--- title: "Digital Marketing Dashboard: AI on Your Data Model | OWOX" canonical: "https://www.owox.com/dashboards/digital-marketing-dashboard" updated: "2026-10-29" --- AI dashboard · e-commerce # Digital marketing dashboard, built by AI on your Data Model Sessions, conversion, orders and net sales by channel, device, traffic type and funnel step for an online store. Claude built it through OWOX MCP, and every number comes from a governed Data Mart, not from the AI's guess. 7 Data Marts · Built by Claude via OWOX MCP · Refreshed every Report run · [E-commerce data model](/data-models/e-commerce) [Get Started Free](https://www.owox.com/app-signup) · or [book a call](https://calendly.com/owox/book-a-call) ## The dashboard ## What each view answers ## Four questions, one [Data Model](/data-models/e-commerce) Every view answers one question a marketing or sales lead asks. Between them they read seven of the twelve Data Marts in the e-commerce Data Model below, and each view names the ones it uses, so you can open the definition behind any number. ![The E-commerce data model: 12 Data Marts and how they join](https://cdn.owox.com/www/portfolio-management-data-model/e-commerce/diagram/10.svg/w=1600,fit=scale-down,format=auto) [E-commerce data model · 12 Data Marts · 15 relationships · open it →](/data-models/e-commerce) Funnel ### How does traffic turn into revenue, and where do shoppers leave? What grew net sales and what held it back, split into more visits, conversion and order value. Then each step from visit to product page, checkout and order against last year, so the leak is on one line. [Sessions](/data-models/e-commerce#mart-sessions) [Orders](/data-models/e-commerce#mart-orders) [Purchases](/data-models/e-commerce#mart-purchases) [Pageviews](/data-models/e-commerce#mart-pageviews) [Pages](/data-models/e-commerce#mart-pages) [Conversion rate](/metrics/ecommerce-conversion-rate) [Average order value](/metrics/average-order-value) [Sessions](/metrics/website-sessions) Channels ### Which sources pay off? Every source and medium from visit to revenue: sessions, conversion, orders, net sales and, for paid traffic, spend and net sales per $1. [Sessions](/data-models/e-commerce#mart-sessions) [Traffic Sources](/data-models/e-commerce#mart-traffic-sources) [Purchases](/data-models/e-commerce#mart-purchases) [Unified Ad Spend](/data-models/e-commerce#mart-unified-ad-spend) [ROAS](/metrics/return-on-ad-spend) Trend ### Is one channel carrying the growth? Net sales stacked by channel group, month by month since January 2025. [Purchases](/data-models/e-commerce#mart-purchases) [Sessions](/data-models/e-commerce#mart-sessions) [Traffic Sources](/data-models/e-commerce#mart-traffic-sources) Devices ### Where does conversion break? Conversion by device and by traffic type, this year against last, each computed by the Data Model at its own grain. [Sessions](/data-models/e-commerce#mart-sessions) [Traffic Sources](/data-models/e-commerce#mart-traffic-sources) [Conversion rate](/metrics/conversion-rate) ## Metrics ## The metrics on this dashboard Each one is defined once in the Data Model and read the same way in every view. Follow a chip for what the metric means and how to calculate it. [Sessions](/metrics/website-sessions)[Conversion rate](/metrics/ecommerce-conversion-rate)[Average order value](/metrics/average-order-value) · Net sales · [Return on ad spend](/metrics/return-on-ad-spend) ## Connected, not a snapshot ## An AI dashboard is only as true as what it reads Most AI dashboards start from an exported file. That works until the second export. On a CSV ### The AI guesses what revenue means, every time Each export is its own version of the truth, so two dashboards give two numbers. The file goes to whoever has it, and it is out of date the moment it is saved. ![Two exported files showing 29 and 32 orders for the same days](https://cdn.owox.com/www/content-marketing-dashboard/net-sales-review/body-vector/1-7by02w.svg/public) Which one goes to the board? On your Data Model ### Conversion is one metric, defined once Sessions computes the conversion rate at whatever grain a view asks for, by source, device or month, so the funnel and the channel table can never disagree. ![Purchases in the e-commerce Data Model, joined through Orders to Sessions and Customers](https://cdn.owox.com/www/portfolio-management-data-model/e-commerce/diagram/10.svg/w=1600,fit=scale-down,format=auto#mart-purchases) One definition, every view. **Connecting the AI straight to the warehouse is not enough either.** A warehouse rarely holds the business context, so the AI still guesses what the numbers mean. The Data Model is where that context lives. ## How it is built ## From your warehouse to a dashboard in five steps Your analyst does step two once. After that, anyone with access asks their AI for the dashboard they need. 1. 01 · Your warehouse · BigQuery · Snowflake · Databricks · Redshift · Athena · Your data stays where it is. OWOX runs on it and keeps no copy. 2. 02 · Data Model · Data Marts · joins · metrics · Your analyst defines once what net sales, an order and a channel mean. 3. 03 · OWOX MCP and API · governed · permissions · The only door the AI gets: the Data Marts it may read, nothing raw. 4. 04 · Claude or ChatGPT · your own AI · Ask for the dashboard in plain words. It builds it on the Data Model. 5. 05 · AI dashboard · Report · every run · Kept as a Report, refreshed every time it runs, like Sheets or Excel. ## Build yours ## Build this on your own data Connect your warehouse, describe your business once, and let your AI build the dashboards your team asks for. [Get Started Free](https://www.owox.com/app-signup) · or [book a call](https://calendly.com/owox/book-a-call) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [E-commerce data model](https://www.owox.com/data-models/e-commerce) — /data-models/e-commerce.md - [Get Started Free](https://www.owox.com/app-signup) - [Conversion rate](https://www.owox.com/metrics/ecommerce-conversion-rate) — /metrics/ecommerce-conversion-rate.md - [Average order value](https://www.owox.com/metrics/average-order-value) — /metrics/average-order-value.md - [Sessions](https://www.owox.com/metrics/website-sessions) — /metrics/website-sessions.md - [ROAS](https://www.owox.com/metrics/return-on-ad-spend) — /metrics/return-on-ad-spend.md - [Conversion rate](https://www.owox.com/metrics/conversion-rate) — /metrics/conversion-rate.md