---
title: "ROPO Report — Marketing Dashboard Template | OWOX"
canonical: "https://www.owox.com/dashboards/ropo-dashboard"
updated: "2026-09-29"
---

# ROPO report

## Discover the real value of online advertising

Many people look for goods on the internet and buy them in a physical store. Because of this, online advertising is often underestimated.

This dashboard will show how your users, transactions, and revenue is distributed into online, offline, and ROPO categories. Knowing the share of ROPO sales, you can calculate the [ROAS](/metrics/return-on-ad-spend) of advertising channels considering offline purchases and see their real effectiveness.

[Get the dashboard](#lead-form)

![ROPO report](https://cdn.owox.com/www/content-marketing-dashboard/ropo-dashboard/cover/1.png/public)

## Get your copy

## Get the dashboard

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## S01 · Dashboards

## Analyze campaign effectiveness considering offline sales

On this dashboard, you will see which sources, channels, and campaigns motivate users to make offline purchases and which motivate them to order on the site.

Knowing this, you can manage campaigns based on your goals. For example, you can increase [total sales](/metrics/total-sales) and profits on the website.

![Analyze campaign effectiveness considering offline sales](https://cdn.owox.com/www/content-marketing-dashboard/ropo-dashboard/body/2.png/public)

## S02 · Dashboards

## Find items and categories that sell well offline

If an item isn’t selling well online, don’t rush to remove it from the website or turn off your advertising campaign. It may turn out that its offline sales are much higher.

By identifying which items on your website sell well based on the ROPO principle, you can focus your efforts on their promotion and thereby increase your profits.

![Find items and categories that sell well offline](https://cdn.owox.com/www/content-marketing-dashboard/ropo-dashboard/body/3.png/public)

## More dashboards

[QuickBooks Accounting Dashboard · reporting](/dashboards/quickbooks-accounting-dashboard)

[Net sales review, built by AI on your Data Model · reporting](/dashboards/net-sales-review)

[CMO dashboard, built by AI on your Data Model · reporting](/dashboards/cmo-dashboard)

[Digital marketing dashboard, built by AI on your Data Model · reporting](/dashboards/digital-marketing-dashboard)

## Links

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [ROAS](https://www.owox.com/metrics/return-on-ad-spend) — /metrics/return-on-ad-spend.md
- [total sales](https://www.owox.com/metrics/total-sales) — /metrics/total-sales.md
- [QuickBooks Accounting Dashboard · reporting](https://www.owox.com/dashboards/quickbooks-accounting-dashboard) — /dashboards/quickbooks-accounting-dashboard.md
- [Net sales review, built by AI on your Data Model · reporting](https://www.owox.com/dashboards/net-sales-review) — /dashboards/net-sales-review.md
- [CMO dashboard, built by AI on your Data Model · reporting](https://www.owox.com/dashboards/cmo-dashboard) — /dashboards/cmo-dashboard.md
- [Digital marketing dashboard, built by AI on your Data Model · reporting](https://www.owox.com/dashboards/digital-marketing-dashboard) — /dashboards/digital-marketing-dashboard.md