--- title: "Integrate Criteo Data with Different Data Destinations" canonical: "https://www.owox.com/data-sources/criteo" updated: "2026-09-29" --- ![Criteo Ads logo](https://cdn.owox.ai/www/portfolio-management-connectors/criteo-ads-insights-to-email/icon/1.svg/public) # Collect Criteo Ads data. Deliver reports. Automate AI Insights. Easily collect Criteo data with OWOX Data Marts, store in your data warehouse, automate reporting across major BI Tools and AI Insights (the ones that matter) delivered straight to corporate messengers on a schedule. [Get started free](https://www.owox.com/app-signup) ![Criteo Ads](https://cdn.owox.ai/www/portfolio-management-data-source/criteo/hero/1.png/public) ## Available connectors [Criteo Ads Connector to Azure Synapse](/connectors/criteo-ads-connector-to-azure-synapse) [Criteo Ads Connector to ChatGPT](/connectors/criteo-ads-connector-to-chatgpt) [Criteo Ads Connector to Claude](/connectors/criteo-ads-connector-to-claude) [Criteo Ads Connector to Microsoft Excel](/connectors/criteo-ads-connector-to-microsoft-excel) [Criteo Ads Insights to Email](/connectors/criteo-ads-insights-to-email) [Criteo Ads Insights to Google Chat](/connectors/criteo-ads-insights-to-google-chat) [Criteo Ads Insights to Microsoft Teams](/connectors/criteo-ads-insights-to-microsoft-teams) [Criteo Ads Insights to Slack](/connectors/criteo-ads-insights-to-slack) [Criteo Ads to AWS Athena Connector](/connectors/free-criteo-ads-connector-to-aws-athena) [Criteo Ads to AWS Redshift Connector](/connectors/free-criteo-ads-connector-to-aws-redshift) [Criteo Ads to Databricks Connector](/connectors/free-criteo-ads-connector-to-databricks) [Criteo Ads to Google BigQuery Connector](/connectors/free-criteo-ads-connector-to-google-bigquery) [Criteo Ads to Google Sheets Connector](/connectors/free-criteo-ads-connector-to-google-sheets) [Criteo Ads to Looker Studio Connector](/connectors/free-criteo-ads-connector-to-looker-studio) [Criteo Ads to Snowflake Connector](/connectors/free-criteo-ads-connector-to-snowflake) ## Endpoints ## Criteo Ads endpoints [Documentation](https://docs.owox.com/packages/connectors/src/sources/criteo-ads/readme/) 4 Criteo Ads endpoints you can import. Each lands in its own table in your warehouse. * ### [Placement Categories](#schema-placement-categories) Performance metrics broken down by content category. 8 fields · Time series * ### [Placements](#schema-placements) Performance metrics broken down by publisher placement. 21 fields · Time series * ### [Statistics](#schema-statistics) Statistics and metrics for Criteo advertising campaigns. 156 fields · Time series * ### [Transactions](#schema-transactions) Transaction-level data with individual order details attributed to Criteo ads. 11 fields · Time series ## Placement Categories schema ## Criteo Ads Placement Categories schema 8 fields · Time series · `criteo_ads_placement_categories` · [Schema on GitHub](https://github.com/OWOX/owox-data-marts/blob/main/packages/connectors/src/Sources/CriteoAds/CriteoAdsAPIReference/placementCategoryFields.js) Performance metrics broken down by content category. | Field | Type | Description | | --- | --- | --- | | `advertiserId` | STRING | The unique identifier for the advertiser. | | `categoryId` | STRING | The unique identifier for the content category. | | `categoryName` | STRING | The IAB content category of the publisher page where the ad was served. | | `day` | DATE | The day of the placement category data (YYYY-MM-DD format). | | `displays` | INTEGER | The number of ad impressions served in this category. | | `clicks` | INTEGER | The number of clicks in this category. | | `salesPc30d` | INTEGER | The number of transactions or conversions (30-day post-click). | | `salesPv1d` | INTEGER | The number of transactions or conversions (1-day post-view). | ## Placements schema ## Criteo Ads Placements schema 21 fields · Time series · `criteo_ads_placements` · [Schema on GitHub](https://github.com/OWOX/owox-data-marts/blob/main/packages/connectors/src/Sources/CriteoAds/CriteoAdsAPIReference/placementFields.js) Performance metrics broken down by publisher placement. | Field | Type | Description | | --- | --- | --- | | `advertiserId` | STRING | The unique identifier for the advertiser. | | `adsetId` | STRING | The unique identifier for the adset. | | `adsetName` | STRING | The name of the adset. | | `environment` | STRING | The environment where the ad was served (Web, Android, iOS). | | `placement` | STRING | The publisher placement where the ad was served. | | `day` | DATE | The day of the placement data (YYYY-MM-DD format). | | `clicks` | INTEGER | The number of clicks on this placement. | | `displays` | INTEGER | The number of ad impressions served on this placement. | | `cost` | NUMBER | Total money spent on this placement. | | `salesPc30d` | INTEGER | The number of transactions or conversions (30-day post-click). | | `salesPv1d` | INTEGER | The number of transactions or conversions (1-day post-view). | | `revenuePc30d` | NUMBER | The revenue generated (30-day post-click). | | `revenuePv1d` | NUMBER | The revenue generated (1-day post-view). | | `cosPc30d` | NUMBER | The cost of sale (30-day post-click). | | `cosPv1d` | NUMBER | The cost of sale (1-day post-view). | | `roasPc30d` | NUMBER | The return on ad spend (30-day post-click). | | `roasPv1d` | NUMBER | The return on ad spend (1-day post-view). | | `cpoPc30d` | NUMBER | The cost per order (30-day post-click). | | `cpoPv1d` | NUMBER | The cost per order (1-day post-view). | | `cvrPc30d` | NUMBER | The conversion rate (30-day post-click). | | `cvrPv1d` | NUMBER | The conversion rate (1-day post-view). | ## Statistics schema ## Criteo Ads Statistics schema 156 fields · Time series · `criteo_ads_statistics` · [Schema on GitHub](https://github.com/OWOX/owox-data-marts/blob/main/packages/connectors/src/Sources/CriteoAds/CriteoAdsAPIReference/adStatisticsFields.js) Statistics and metrics for Criteo advertising campaigns. | Field | Type | Description | | --- | --- | --- | | `Clicks` | INTEGER | The number of clicks driven by your ads. | | `Displays` | INTEGER | The number of ad impressions served on publishers via Criteo. | | `ViewableDisplays` | INTEGER | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second. | | `NonViewableDisplays` | INTEGER | The number of ads that have not been viewed | | `UntrackableDisplays` | INTEGER | The number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner). | | `AdvertiserCost` | NUMBER | Total money spent on Criteo advertising. | | `QualifiedVisits` | INTEGER | The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click. | | `Visits` | INTEGER | The number of users on the target website or app for which at least one event occurred within the hour following a click. | | `CostPerVisit` | NUMBER | The amount of money spent per visit to your website or app. | | `BounceRate` | NUMBER | The proportion of website visitors leaving after only viewing one page. | | `PotentialDisplays` | INTEGER | The number of display opportunities, or the number of bid requests received. | | `OverallCompetitionWin` | NUMBER | The number of displays divided by the total number of display opportunities. | | `ExposedUsers` | INTEGER | The number of users who have been served an ad. | | `Audience` | INTEGER | Potential users who could be served an ad. | | `Reach` | NUMBER | Share of potential users who have been served an ad. | | `ClickThroughRate` | NUMBER | Percentage of users served an ad who clicked. | | `Cpc` | NUMBER | Cost per click. | | `ECpm` | NUMBER | Cost per 1000 impressions. | | `PostInstallSales` | INTEGER | The number of your completed events after an app install. | | `AppInstalls` | INTEGER | The number of installations of your app. | | `PostInstallConversionRate` | NUMBER | Percentage of post-install sales compared to the clicks that occurred. | | `PostInstallCostOfSale` | NUMBER | The cost of sale for app install campaigns. | | `PostInstallOrderValue` | NUMBER | The amount of money generated by sales after an app install. | | `CostPerInstall` | NUMBER | The ad cost per app install. | | `InstallRate` | NUMBER | The percentage of completed app installs compared to the number of clicks. | | `PostInstallCostPerOrder` | NUMBER | The cost per order for sales after an app install. | | `PostInstallRoas` | NUMBER | The return on ad spend for sales after an app install. | | `SalesClientAttribution` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesAllClientAttribution` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesPc30d` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesAllPc30d` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesPv24h` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesAllPv24h` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesPc30dPv24h` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesAllPc30dPv24h` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesPc1d` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesAllPc1d` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesPc7d` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `SalesAllPc7d` | INTEGER | The number of transactions or conversions resulting from Criteo ads. | | `RevenueGeneratedClientAttribution` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedAllClientAttribution` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedPc30d` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedAllPc30d` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedPv24h` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedAllPv24h` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedPc30dPv24h` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedAllPc30dPv24h` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedPc1d` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedAllPc1d` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedPc7d` | NUMBER | The amount of money generated by online sales. | | `RevenueGeneratedAllPc7d` | NUMBER | The amount of money generated by online sales. | | `AverageCartClientAttribution` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartAllClientAttribution` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartPc30d` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartAllPc30d` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartPv24h` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartAllPv24h` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartPc30dPv24h` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartAllPc30dPv24h` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartPc1d` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartAllPc1d` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartPc7d` | NUMBER | Average revenue generated by a conversion or sale. | | `AverageCartAllPc7d` | NUMBER | Average revenue generated by a conversion or sale. | | `ConversionRateClientAttribution` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRateAllClientAttribution` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRatePc30d` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRateAllPc30d` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRatePv24h` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRateAllPv24h` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRatePc30dPv24h` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRateAllPc30dPv24h` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRatePc1d` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRateAllPc1d` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRatePc7d` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ConversionRateAllPc7d` | NUMBER | Percentage of conversions or sales compared to the clicks that occurred. | | `ECosClientAttribution` | NUMBER | Advertising cost per conversion or sale. | | `ECosAllClientAttribution` | NUMBER | Advertising cost per conversion or sale. | | `ECosPc30d` | NUMBER | Advertising cost per conversion or sale. | | `ECosAllPc30d` | NUMBER | Advertising cost per conversion or sale. | | `ECosPv24h` | NUMBER | Advertising cost per conversion or sale. | | `ECosAllPv24h` | NUMBER | Advertising cost per conversion or sale. | | `ECosPc30dPv24h` | NUMBER | Advertising cost per conversion or sale. | | `ECosAllPc30dPv24h` | NUMBER | Advertising cost per conversion or sale. | | `ECosPc1d` | NUMBER | Advertising cost per conversion or sale. | | `ECosAllPc1d` | NUMBER | Advertising cost per conversion or sale. | | `ECosPc7d` | NUMBER | Advertising cost per conversion or sale. | | `ECosAllPc7d` | NUMBER | Advertising cost per conversion or sale. | | `CostPerOrderClientAttribution` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderAllClientAttribution` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderPc30d` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderAllPc30d` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderPv24h` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderAllPv24h` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderPc30dPv24h` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderAllPc30dPv24h` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderPc1d` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderAllPc1d` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderPc7d` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `CostPerOrderAllPc7d` | NUMBER | The price you pay for each order. Calculated as total cost divided by the total number of orders. | | `RoasClientAttribution` | NUMBER | The ratio between revenue generated and the cost. | | `RoasAllClientAttribution` | NUMBER | The ratio between revenue generated and the cost. | | `RoasPc30d` | NUMBER | The ratio between revenue generated and the cost. | | `RoasAllPc30d` | NUMBER | The ratio between revenue generated and the cost. | | `RoasPv24h` | NUMBER | The ratio between revenue generated and the cost. | | `RoasAllPv24h` | NUMBER | The ratio between revenue generated and the cost. | | `RoasPc30dPv24h` | NUMBER | The ratio between revenue generated and the cost. | | `RoasAllPc30dPv24h` | NUMBER | The ratio between revenue generated and the cost. | | `RoasPc1d` | NUMBER | The ratio between revenue generated and the cost. | | `RoasAllPc1d` | NUMBER | The ratio between revenue generated and the cost. | | `RoasPc7d` | NUMBER | The ratio between revenue generated and the cost. | | `RoasAllPc7d` | NUMBER | The ratio between revenue generated and the cost. | | `AdvertiserValue` | NUMBER | The revenue generated by each product, considering margin (if provided in your product catalog). | | `AdvertiserAllValue` | NUMBER | The revenue generated by each product, considering margin (if provided in your product catalog). | | `CostOfAdvertiserValue` | NUMBER | The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage. | | `CostOfAdvertiserValueAll` | NUMBER | The ratio between the advertiser value generated by sales and the cost of the campaign(s), given as a percentage. | | `OmnichannelRoasClientAttribution` | NUMBER | The ratio between revenue generated online and offline, and the cost. | | `OmnichannelRoasPc30d` | NUMBER | The ratio between revenue generated online and offline, and the cost. | | `OmnichannelRoasAllPc30d` | NUMBER | The ratio between revenue generated online and offline, and the cost. | | `OmnichannelRoasPv24h` | NUMBER | The ratio between revenue generated online and offline, and the cost. | | `OmnichannelRoasAllPv24h` | NUMBER | The ratio between revenue generated online and offline, and the cost. | | `OmnichannelRevenueClientAttribution` | NUMBER | The revenue generated by online and offline sales. | | `OmnichannelRevenuePc30d` | NUMBER | The revenue generated by online and offline sales. | | `OmnichannelRevenueAllPc30d` | NUMBER | The revenue generated by online and offline sales. | | `OmnichannelRevenuePv24h` | NUMBER | The revenue generated by online and offline sales. | | `OmnichannelRevenueAllPv24h` | NUMBER | The revenue generated by online and offline sales. | | `OmnichannelsalesClientAttribution` | INTEGER | The number of online and offline transactions or conversions resulting from Criteo ads. | | `OmnichannelSalesPc30d` | INTEGER | The number of online and offline transactions or conversions resulting from Criteo ads. | | `OmnichannelSalesAllPc30d` | INTEGER | The number of online and offline transactions or conversions resulting from Criteo ads. | | `OmnichannelSalesPv24h` | INTEGER | The number of online and offline transactions or conversions resulting from Criteo ads. | | `OmnichannelSalesAllPv24h` | INTEGER | The number of online and offline transactions or conversions resulting from Criteo ads. | | `RoasOfflinePc30d` | NUMBER | The ratio between the revenue generated offline and the cost. | | `RoasOfflinePv24h` | NUMBER | The ratio between the revenue generated offline and the cost. | | `SalesOfflinePc30d` | INTEGER | The number of completed in-store transactions or purchases. | | `SalesOfflinePv24h` | INTEGER | The number of completed in-store transactions or purchases. | | `RevenueGeneratedOfflinePc30d` | NUMBER | The amount of revenue generated by in-store sales. | | `RevenueGeneratedOfflinePv24h` | NUMBER | The amount of revenue generated by in-store sales. | | `Day` | DATE | The day of the statistics data (YYYY-MM-DD format). | | `Campaign` | STRING | The campaign name. | | `CampaignId` | STRING | The unique identifier for the campaign. | | `AdvertiserId` | STRING | The unique identifier for the advertiser. | | `Advertiser` | STRING | The advertiser name. | | `Adset` | STRING | The adset name. | | `AdsetId` | STRING | The unique identifier for the adset. | | `Ad` | STRING | The ad name. | | `AdId` | STRING | The unique identifier for the ad. | | `Currency` | STRING | The currency of the advertiser cost. | | `Device` | STRING | The device type on which the ad was served (e.g., Desktop, Tablet, Mobile). | | `Os` | STRING | The operating system of the device on which the ad was served. | | `Channel` | STRING | The channel name through which the ad was served. | | `ChannelId` | STRING | The unique identifier of the channel through which the ad was served. | | `Category` | STRING | The product category name. | | `CategoryId` | STRING | The unique identifier for the product category. | | `Coupon` | STRING | The coupon or promotion name. | | `CouponId` | STRING | The unique identifier for the coupon or promotion. | | `MarketingObjective` | STRING | The marketing objective name (e.g., awareness, consideration, conversion). | | `MarketingObjectiveId` | STRING | The unique identifier for the marketing objective. | ## Transactions schema ## Criteo Ads Transactions schema 11 fields · Time series · `criteo_ads_transactions` · [Schema on GitHub](https://github.com/OWOX/owox-data-marts/blob/main/packages/connectors/src/Sources/CriteoAds/CriteoAdsAPIReference/transactionFields.js) Transaction-level data with individual order details attributed to Criteo ads. | Field | Type | Description | | --- | --- | --- | | `transactionId` | STRING | The unique identifier for the transaction. | | `transactionDate` | STRING | The date and time when the transaction occurred (MM/DD/YYYY HH:MM:SS). | | `advertiserId` | STRING | The unique identifier for the advertiser. | | `advertiserName` | STRING | The name of the advertiser. | | `adsetName` | STRING | The name of the adset that drove the transaction. | | `eventType` | STRING | The type of event that triggered the attribution (click or display). | | `eventDate` | STRING | The date and time of the click or view event that drove the transaction (MM/DD/YYYY HH:MM:SS). | | `attributedTransaction` | STRING | Whether the transaction was attributed to a Criteo ad (returned as "True" / "False"). | | `currency` | STRING | The currency of the transaction amount. | | `amount` | NUMBER | The transaction amount (order value). | | `crossDeviceTransaction` | STRING | Whether the transaction occurred on a different device from the one where the ad was viewed (returned as "Yes" / "No"). | ## S01 · Why teams pick OWOX ## Why collect Criteo Ads data into your warehouse with OWOX? Your Criteo Ads data shouldn’t be trapped in a platform you can’t query. OWOX collects it into your warehouse on autopilot — no per-connector fees, no vendor lock-in. The entire platform is open-source on GitHub, so you can self-host it today and never worry about losing access to your own data pipelines. ![The Set Up Connector dialog in OWOX Data Marts at step 1 of 5, listing the connectors available to choose from.](https://cdn.owox.ai/www/webflow/6a043cc99b38463750b8ea95_connectros-data-source-list.png/public) ### Collect to your warehouse No per-connector pricing — connect as many sources as you need, all included ![The Create Scheduled Trigger dialog in OWOX Data Marts, setting a connector run to repeat daily at 09:00.](https://cdn.owox.ai/www/portfolio-management-data-source/criteo/body/1.png/public) ### Zero-maintenance syncs Fully open-source on GitHub — self-host anytime, no vendor lock-in, your data stays yours ![The Joined Data Marts SQL dialog in OWOX Data Marts, showing the generated SQL that joins an orders data mart with unified ad spend and reporting it as valid.](https://cdn.owox.ai/www/portfolio-management-data-source/criteo/body/2.png/public) ### Full-funnel joins Full transparency and control — every query, every schema, every schedule is visible and auditable [Get started free →](https://www.owox.com/app-signup) ## How it works ![OWOX Data Marts data setup for Criteo Ads, with the Criteo Ads input source feeding Google BigQuery, AWS Athena, Snowflake, Amazon Redshift and Databricks.](https://cdn.owox.ai/www/portfolio-management-data-source/criteo/hero/1.png/public) R01 · Collect ## Collect all your Criteo Ads data with zero engineering Pull everything your company needs from Criteo without touching code or maintaining custom scripts. OWOX Data Marts handle the heavy lifting. * Your Criteo data is stored in one place – your own infrastructure. OWOX Data Marts automatically land your data directly into BigQuery, Snowflake, or Redshift. * Your Criteo data lands on a schedule: clean, complete, and ready to re-use across reports, dashboards, BI tools, and spreadsheets. * No API maintenance, no broken scripts — just reliable daily syncs [Explore data marts →](https://www.owox.com/app-signup) ![OWOX Data Marts data setup for Criteo Ads, with Criteo Ads data delivered to Google Sheets, Looker Studio, Slack, Microsoft Teams and email.](https://cdn.owox.ai/www/portfolio-management-data-source/criteo/body/3.png/public) R02 · Report ## Build reports with Criteo Ads data that everyone trusts Once your Criteo data lands in your warehouse, OWOX Data Marts make it instantly reusable across spreadsheets and BI tools. * Pre-built data marts for campaign performance, spend, and retargeting ROAS * Join Criteo Ads with CRM, GA4, and revenue data in one query * Self-serve reporting for marketing teams — no analyst tickets needed [Explore data marts →](https://www.owox.com/app-signup) ![The OWOX Data Marts side panel open in Google Sheets, building an eCommerce report from a products data mart with its columns selected.](https://cdn.owox.ai/www/webflow/69f4fbc009ea60814be448c5_product-frame.webp/public) R03 · Visualize ## Visualize Criteo Ads data instantly in your BI tools With OWOX Data Marts, your Criteo data becomes instantly available for charts, dashboards, pivots, and spreadsheets. * Whether you use Google Sheets, Looker Studio, Excel, or Power BI, OWOX delivers clean, scheduled Criteo data that just works. * Deliver to Looker Studio, Google Sheets, Power BI, or Excel automatically * Same numbers everywhere — one source of truth for all stakeholders [Get started free →](https://www.owox.com/app-signup) ## S03 · Eight outcomes ## Why use OWOX connectors to collect your Criteo Ads data? Eight outcomes you get the moment your data marts go live. ### Full picture, one screen Send Criteo spend and performance into dashboards from one governed source — retargeting and prospecting, clearly split. ### Beyond native dashboards Criteo blends prospecting and retargeting; in your warehouse you separate the two and judge each on its real return. ### Your questions, your reports Build reports that answer your questions — ecommerce ROAS, incremental revenue, CPA by audience — on your definitions. ### Faster decisions, better data See whether Criteo drives new revenue or just reclaims existing customers — a distinction only your own data can settle. ### Always fresh, always complete OWOX Data Marts automate Criteo collection on a schedule — campaigns, spend, and conversions — with no manual exports. ### All sources, one warehouse Merge Criteo with Shopify and other channels to measure true incremental ROAS, not last-click credit. ### Zero manual work Automate transfer into BigQuery, Snowflake, or Redshift — governed and reusable across every report, saving time and removing errors. ### Blended reports Once Criteo data lands in governed Data Marts, anyone can ask in their own AI chat — “is Criteo incremental or just retargeting?” — every number tracing to analyst-written SQL. ## What users are saying ## Not testimonials. Comment threads. Real things real customers said — each quote pinned to a specific claim, straight from the quotes database. A3 · re: trusting AI ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”_ C9 · re: one source of truth ![Mark Simmons](https://cdn.owox.ai/www/webflow/6a7b298b2b9daab0ade631d7_mark-headshot.png/public) Mark Simmons · CMO, Pürblack® > _“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”_ E7 · re: getting time back ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“We regained time. And time is the one resource that never comes back.”_ ## Start collecting Criteo Ads data for free Set up your Criteo Ads connector in minutes. No credit card, no engineering team required. [Get started free](https://www.owox.com/app-signup) ![Criteo Ads](https://cdn.owox.ai/www/webflow/6a043cc9dce0415e2d0f6a01_data-marts-list-connector.png/public) ## References Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [Get started free](https://www.owox.com/app-signup) - [Criteo Ads Connector to Azure Synapse](https://www.owox.com/connectors/criteo-ads-connector-to-azure-synapse) — /connectors/criteo-ads-connector-to-azure-synapse.md - [Criteo Ads Connector to ChatGPT](https://www.owox.com/connectors/criteo-ads-connector-to-chatgpt) — /connectors/criteo-ads-connector-to-chatgpt.md - [Criteo Ads Connector to Claude](https://www.owox.com/connectors/criteo-ads-connector-to-claude) — /connectors/criteo-ads-connector-to-claude.md - [Criteo Ads Connector to Microsoft Excel](https://www.owox.com/connectors/criteo-ads-connector-to-microsoft-excel) — /connectors/criteo-ads-connector-to-microsoft-excel.md - [Criteo Ads Insights to Email](https://www.owox.com/connectors/criteo-ads-insights-to-email) — /connectors/criteo-ads-insights-to-email.md - [Criteo Ads Insights to Google Chat](https://www.owox.com/connectors/criteo-ads-insights-to-google-chat) — /connectors/criteo-ads-insights-to-google-chat.md - [Criteo Ads Insights to Microsoft Teams](https://www.owox.com/connectors/criteo-ads-insights-to-microsoft-teams) — /connectors/criteo-ads-insights-to-microsoft-teams.md - [Criteo Ads Insights to Slack](https://www.owox.com/connectors/criteo-ads-insights-to-slack) — /connectors/criteo-ads-insights-to-slack.md - [Criteo Ads to AWS Athena Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-aws-athena) — /connectors/free-criteo-ads-connector-to-aws-athena.md - [Criteo Ads to AWS Redshift Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-aws-redshift) — /connectors/free-criteo-ads-connector-to-aws-redshift.md - [Criteo Ads to Databricks Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-databricks) — /connectors/free-criteo-ads-connector-to-databricks.md - [Criteo Ads to Google BigQuery Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-google-bigquery) — /connectors/free-criteo-ads-connector-to-google-bigquery.md - [Criteo Ads to Google Sheets Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-google-sheets) — /connectors/free-criteo-ads-connector-to-google-sheets.md - [Criteo Ads to Looker Studio Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-looker-studio) — /connectors/free-criteo-ads-connector-to-looker-studio.md - [Criteo Ads to Snowflake Connector](https://www.owox.com/connectors/free-criteo-ads-connector-to-snowflake) — /connectors/free-criteo-ads-connector-to-snowflake.md - [Documentation](https://docs.owox.com/packages/connectors/src/sources/criteo-ads/readme)