--- title: "Data Quality and Marketing ROI — Webinar" canonical: "https://www.owox.com/events/webinar-dont-ignore-data-quality" updated: "2026-09-29" --- # Maximizing ROI with Data Quality: A Marketer's Guide 19 May · 5.00 PM · May 19, 2022 · Ilya Chu [Watch it now](#lead-form) ![Maximizing ROI with Data Quality: A Marketer's Guide](https://cdn.owox.ai/www/webflow/67716c60c3d06393fbc5e75d_29079.png/public) ## Registration ## Watch the webinar Fill in the form and we’ll take you straight to the recording. You're in. Please check your email inbox for more details. According to [Forrester research](https://cdn2.hubspot.net/hubfs/1878504/Forrester%20TLP-2019/Forrester%20Report%20Why%20Marketers%20Cant%20Ignore%20Data%20Quality.pdf) one of the key reasons that directly affects marketing growth is the poor [data quality](/product/data-quality). 21% of the media budget in the last year was wasted due to incomplete and inaccurate data in ROI reports. Proving marketing ROI often goes hand-in-hand with making an argument to increase budget: No ROI tracking, no demonstrable ROI. No ROI, no budget. At the webinar, you’ll learn how to get high-quality data to increase ROI of your marketing performance: * Why ignoring modern tracking issues can lead to a loss of 60% of actionable marketing data and accordingly to a CPC increase; * How to make your team stop doubting the data and start drawing insights instead; * How to restore confidence in attribution and start optimizing ads 43% more efficiently; * How to slash the time you spend on conducting data-informed marketing experiments 2X; * The impact of GDPR, Consent Mode, First-Party Data Layer, Modeled Conversions issues restrictions on ROI, and how to withstand it. ### Who’s the webinar for: * Head of Digital Marketing, eCommerce Directors, CMOs, who expect marketing and sales results to depend on their performance, not faulty data. * Digital marketers, Marketing analysts, who are tired of regular requests to double-check the data in the reports due to mistrust. After the webinar, you will be able to solve all the challenges mentioned above, get high-quality data and focus on enhancing marketing ROI. ## Stop being the reporting bottleneck OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets. [Get started free](https://www.owox.com/app-signup) ## More events [Analytics Career Survival Hackathon 2025 · Sep 16, 2025](/events/analytics-career-survival-hackathon) [The Essential Guide to Data Analytics · Oct 26, 2023](/events/webinar-data-analytics-guide) [How to Get Insights from Your Data - The Questions Marketers aren't Asking (but should!) · Dec 4, 2025](/events/ai-insights-for-marketers) ## Book a call You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [data quality](https://www.owox.com/product/data-quality) — /product/data-quality.md - [Get started free](https://www.owox.com/app-signup) - [Analytics Career Survival Hackathon 2025 · Sep 16, 2025](https://www.owox.com/events/analytics-career-survival-hackathon) — /events/analytics-career-survival-hackathon.md - [The Essential Guide to Data Analytics · Oct 26, 2023](https://www.owox.com/events/webinar-data-analytics-guide) — /events/webinar-data-analytics-guide.md - [How to Get Insights from Your Data - The Questions Marketers aren't Asking (but should!) · Dec 4,…](https://www.owox.com/events/ai-insights-for-marketers) — /events/ai-insights-for-marketers.md