--- title: "Custom Connectors — Your AI Assistant Writes the Connector | OWOX" canonical: "https://www.owox.com/features/custom-connectors" updated: "2026-10-07" --- Custom Connectors # Missing a connector? Let your AI assistant write it. Give your AI assistant OWOX's connector guide and the API's docs, then import the JSON it returns. Test it against the live endpoint, publish it, and the data loads into your own warehouse as a scheduled Data Mart. [Get started free](https://www.owox.com/app-signup?utm_source=owox.com&utm_medium=website&utm_campaign=features&utm_content=hero) [Read the docs →](https://docs.owox.com/docs/connectors/custom-connectors/) [![Custom Connectors](https://cdn.owox.ai/www/portfolio-management-product-feature/custom-connectors/video-thumb/1.png/w=1920,fit=scale-down,format=auto)](https://customer-4geatlj66rtkaxtz.cloudflarestream.com/647152be56d95dfcdc6e2543501b87c2/iframe) Why OWOX When a report needs a source OWOX has no connector for, the usual answers are a vendor roadmap, a script only its author can fix, or a CSV exported by hand every month. With Custom Connectors, your AI assistant writes that connector from the API's docs. * Give the assistant OWOX's manifest guide and the API's documentation, then import the JSON it returns. * Test it against the live API before anything depends on it; every publish is a version you can roll back. * The data loads into your own warehouse as a scheduled Data Mart, and keys stay in OWOX, never with the assistant. ## Docs In, Connector Out ## The source your report is missing becomes a connector you own OWOX keeps its own connector catalog small on purpose. For the API you need, your AI assistant drafts the connector from two links, and you test it on live data and publish it as a version. From then on it feeds a Data Mart like any built-in source. THE ANALYST ### Two links in, a connector out Give your AI assistant OWOX's manifest guide and the API's documentation. Import the JSON it returns, run Test against the live API, fix anything the draft missed from the logs, then publish. The assistant drafts. You test and publish. THE BUSINESS USER ### The missing source shows up in the report you already use Once a Data Mart is built on the connector, its data refreshes on schedule next to every other source. The cost line that came from a monthly CSV export now comes from the warehouse. No hand-exported CSV for one channel. **Not a script only its author can fix** — A custom connector has what a one-off script never gets: versions you can roll back, test runs with logs, and a Data Mart with fields, a destination table and a schedule. ## For Data Teams For Data Teams ## Your assistant reads the docs, you check the result The assistant turns an API reference into a connector manifest. You review it on live data before anything depends on it. #### Two links, one JSON OWOX's manifest guide for AI assistants and the API's own docs are what the assistant works from. Paste the JSON it returns into the Code tab or use Import JSON. #### The whole API, not just the first page The manifest covers offset, page or cursor pagination, incremental date windows with backfills, a request per parent record, several accounts per run and async report jobs. #### Your keys and data never reach the assistant The assistant writes the connector, nothing more. Keys and tokens are Secret parameters entered in OWOX, and the data loads straight into your warehouse. ## For Business Teams For Business Teams ## The channel with no cost line gets one A source outside every connector catalog can sit next to the others in the same report. #### Paid traffic with its cost next to it When an affiliate network or a niche ad platform sends sessions and orders but has no connector, its spend can load into the same warehouse as the traffic it drove. #### AI and SaaS spend beside every other cost Usage bills from AI and SaaS vendors that have an API can land next to the cost lines finance already reads. #### Refreshed on schedule, not exported by hand The source that used to arrive as a monthly CSV loads on the Data Mart's schedule, like every built-in source. ## How it works ## How a custom connector comes together ### Step 1: Give your assistant two links OWOX's manifest guide for AI assistants and the documentation of the API you need. ### Step 2: Import the JSON Paste the manifest it returns into the Code tab, or use Import JSON. ### Step 3: Test on the live API Run Test, read the rows and the logs, and fix what the draft missed. Discover fields proposes fields and types. ### Step 4: Publish and build the Data Mart Publishing creates a version and lists the connector under Custom Connectors in Data Mart setup. ## Editions ## Available in all editions Individual Your analyst, just for you. $295 / month [Try free](https://www.owox.com/app-signup) Team Your analyst for your leadership team. $790 / month [Book a demo](/book-a-call) Scale Your analyst for the whole company. Let's talk [Book a demo](/book-a-call) [See full pricing & comparison →](/pricing) ## Why teams pick OWOX ## Everything business needs ### Tested before anything depends on it Run the imported connector against the live API, with results as a table, as JSON or as logs, and fix what the draft missed. ### Versioned, with rollback Every publish creates a version. Save draft leaves the running one untouched, and an earlier version can be made active again. ### Secrets stay out of the connector Keys and tokens are Secret parameters, entered on the Data Mart page and never stored in the connector. ### Lands in your own warehouse The data loads into your data storage as a Data Mart with fields, a destination table and a schedule. ## FAQ ## Frequently asked questions Which APIs can a custom connector read? APIs served over HTTPS that answer in JSON, CSV or JSONL. An API that answers in XML, or signs every request with a computed signature, still needs a JavaScript connector. How does my AI assistant write the connector? Give it OWOX's [manifest guide for AI assistants](https://docs.owox.com/docs/connectors/manifest-reference.llms.txt) and the API's documentation. It returns a JSON manifest: paste it into the Code tab or use Import JSON, then test and publish. Is the first draft always right? Not always. A draft can miss a parameter, so test it against the live API and fix it from the logs before you publish. When the source API changes later, the connector is yours to update. Where are API keys and tokens kept? In OWOX, never with the assistant. Keys and tokens are Secret parameters: their values are entered on the Data Mart page, masked, stored apart from the Data Mart's definition and never kept in the connector. What happens when I change a published connector? Publishing a change creates a new version. A Data Mart follows the active version on its next run or stays pinned to an earlier one, and an earlier version can be made active again to roll back. Save draft leaves the running version untouched. Who can build and publish custom connectors? Project Admins and Data Owners create, edit, publish and delete connectors. Anyone who sets up a connector-based Data Mart can use a published one. Export JSON and Import JSON move a connector between projects. ## What users are saying ## Every claim has a receipt. Real things real customers said — each quote pinned to a specific claim, straight from the quotes database. A3 · re: trusting AI ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“AI, by the nature of the models, will hallucinate. And because of that, you need something which will create guardrails to ensure that there are no hallucinations, that you can trust your data.”_ C9 · re: one source of truth ![Mark Simmons](https://cdn.owox.ai/www/webflow/6a7b298b2b9daab0ade631d7_mark-headshot.png/public) Mark Simmons · CMO, Pürblack® > _“We had six or seven different channels and no single source of truth — it was almost impossible, a lot of guesswork.”_ E7 · re: getting time back ![Nodari Rizun](https://cdn.owox.ai/www/webflow/6a7b298b2ca5055443187566_nodari-headshot.png/public) Nodari Rizun · Founder & CEO, Pürblack® > _“We regained time. And time is the one resource that never comes back.”_ ## Missing a source? Hand your assistant the docs. Import the connector it writes, test it on live data and publish. The data loads into your own warehouse as a Data Mart. [Get started free](https://www.owox.com/app-signup?utm_source=owox.com&utm_medium=website&utm_campaign=features&utm_content=hero) ## References 1. Internal OWOX data as of 2026-10-02 2. [G2 reviews of OWOX](https://www.g2.com/products/owox/reviews) 3. [npm installs stat](https://npm-stat.com/charts.html?package=owox&from=2025-01-01&to=2028-01-01) ## Book a call You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [Get started free](https://www.owox.com/app-signup?utm_source=owox.com&utm_medium=website&utm_campaign=features&utm_content=hero) - [Read the docs →](https://docs.owox.com/docs/connectors/custom-connectors) - [Try free](https://www.owox.com/app-signup) - [Book a demo](https://www.owox.com/book-a-call) — /book-a-call.md - [See full pricing & comparison →](https://www.owox.com/pricing) — /pricing.md - [manifest guide for AI assistants](https://docs.owox.com/docs/connectors/manifest-reference.llms.txt)