--- title: "Free Analytics Guides & Templates | OWOX" canonical: "https://www.owox.com/guides" updated: "2026-09-29" --- # Free Analytics Guides & Templates 31 guides [ga4 · 10 Google Analytics 4 reports for monitoring of basic metrics](/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics) [marketing · 18 digital marketing metrics and KPIs you should know](/guides/18-marketing-metrics-and-kpis-you-should-know) [marketing · 5 simple ways to calculate customer LTV](/guides/5-simple-ways-to-calculate-customer-ltv) [marketing · Ad Cost Calculator](/guides/ad-cost-calculator) [Google Sheets AI Prompt Generator for Best Results with ChatGPT](/guides/ai-prompt-generator-chatgpt) [bigquery · BigQuery Budget Forecast Toolkit](/guides/bigquery-costs-forecast-toolkit) [ga4 · Checklist: Google Analytics 4 Audit](/guides/checklist-google-analytics4-audit) [marketing · 8 Effective Ways to Increase Customer Lifetime Value](/guides/customer-lifetime-value-increase) [data analytics · Ultimate Data Quality Checklist](/guides/data-quality-checklist) [data modeling · The Beginner's Guide to Data Transformation](/guides/data-transformation-guide) [bigquery · \[GA4\] BigQuery Export SQL Queries Library](/guides/ga4-bigquery-export-sql-queries-library) [Google Tech Stack and GDPR Compliance Checklist](/guides/google-tech-stack-and-gdpr) [bigquery · How to control and optimize costs for Google BigQuery](/guides/how-to-control-and-optimize-costs-for-google-bigquery) [How to protect sensitive user data and comply with the GDPR in EU](/guides/how-to-protect-sensitive-user-data-and-comply-with-the-gdpr-in-eu) [bigquery · How to Set up \[GA4\] to BigQuery Export](/guides/how-to-set-up-ga4-to-bigquery-export) [data analytics · Modern Data Management Guide](/guides/modern-data-management) [marketing · Navigating Data-Driven Marketing From Insights to Impact](/guides/navigating-data-driven-marketing) [data modeling · Omnichannel Retailer Data Model](/guides/omnichannel-retailer-data-model) [tracking · Google Analytics 4 Compatible UTM-builder](/guides/owox-utm-builder) [marketing · Top 9 Tips to Reduce Customer Acquisition Cost](/guides/reduce-customer-acquisition-cost) [data analytics · Who is responsible for data quality? Responsibility matrix for analytics teams.](/guides/responsibility-matrix-for-analytics-teams) [marketing analytics · RFM Analysis Template](/guides/rfm-analysis-template) [tracking · Server-Side Tracking: Monitoring User Behavior Without Pixels](/guides/server-side-tracking-user-behavior) [How to set up analytics for a post-cookie world](/guides/set-up-analytics-for-a-post-cookie-world) [ga4 · Comprehensive Guide: Set up GA4 Tags using Google Tag Manager](/guides/setup-ga4-tags-using-google-tag-manager) [SQL Library Checklist. Build a Reporting System, Not a Fire Drill](/guides/sql-library-checklist) [marketing · Take control of your marketing Expenses with 7 Budget Templates](/guides/take-control-of-your-marketing-expenses-with-7-budget-templates) [ai · The Marketing Blind-Spot Fix Blueprint](/guides/the-marketing-blind-spot-fix-blueprint) [reporting · Top 30 Handpicked Google Looker Studio Dashboards for Marketers](/guides/top-30-handpicked-google-data-studio-dashboards-for-marketers) [attribution · The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know](/guides/ultimate-guide-to-marketing-attribution-modeling) [ga4 · SQL templates for Google Analytics 4 and GA360 schemas](/guides/upgrade-reporting-to-google-analytics-4) ## Book a call You are booked. The invitation is on its way to , with the calendar invite and the meeting link. [Reschedule](#) [Cancel](#) ## Links Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link. - [ga4 · 10 Google Analytics 4 reports for monitoring of basic metrics](https://www.owox.com/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics) — /guides/10-google-analytics-reports-for-monitoring-of-basic-metrics.md - [marketing · 18 digital marketing metrics and KPIs you should know](https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know) — /guides/18-marketing-metrics-and-kpis-you-should-know.md - [marketing · 5 simple ways to calculate customer LTV](https://www.owox.com/guides/5-simple-ways-to-calculate-customer-ltv) — /guides/5-simple-ways-to-calculate-customer-ltv.md - [marketing · Ad Cost Calculator](https://www.owox.com/guides/ad-cost-calculator) — /guides/ad-cost-calculator.md - [Google Sheets AI Prompt Generator for Best Results with ChatGPT](https://www.owox.com/guides/ai-prompt-generator-chatgpt) — /guides/ai-prompt-generator-chatgpt.md - [bigquery · BigQuery Budget Forecast Toolkit](https://www.owox.com/guides/bigquery-costs-forecast-toolkit) — /guides/bigquery-costs-forecast-toolkit.md - [ga4 · Checklist: Google Analytics 4 Audit](https://www.owox.com/guides/checklist-google-analytics4-audit) — /guides/checklist-google-analytics4-audit.md - [marketing · 8 Effective Ways to Increase Customer Lifetime Value](https://www.owox.com/guides/customer-lifetime-value-increase) — /guides/customer-lifetime-value-increase.md - [data analytics · Ultimate Data Quality Checklist](https://www.owox.com/guides/data-quality-checklist) — /guides/data-quality-checklist.md - [data modeling · The Beginner's Guide to Data Transformation](https://www.owox.com/guides/data-transformation-guide) — /guides/data-transformation-guide.md - [bigquery · \[GA4\] BigQuery Export SQL Queries Library](https://www.owox.com/guides/ga4-bigquery-export-sql-queries-library) — /guides/ga4-bigquery-export-sql-queries-library.md - [Google Tech Stack and GDPR Compliance Checklist](https://www.owox.com/guides/google-tech-stack-and-gdpr) — /guides/google-tech-stack-and-gdpr.md - [bigquery · How to control and optimize costs for Google BigQuery](https://www.owox.com/guides/how-to-control-and-optimize-costs-for-google-bigquery) — /guides/how-to-control-and-optimize-costs-for-google-bigquery.md - [How to protect sensitive user data and comply with the GDPR in EU](https://www.owox.com/guides/how-to-protect-sensitive-user-data-and-comply-with-the-gdpr-in-eu) — /guides/how-to-protect-sensitive-user-data-and-comply-with-the-gdpr-in-eu.md - [bigquery · How to Set up \[GA4\] to BigQuery Export](https://www.owox.com/guides/how-to-set-up-ga4-to-bigquery-export) — /guides/how-to-set-up-ga4-to-bigquery-export.md - [data analytics · Modern Data Management Guide](https://www.owox.com/guides/modern-data-management) — /guides/modern-data-management.md - [marketing · Navigating Data-Driven Marketing From Insights to Impact](https://www.owox.com/guides/navigating-data-driven-marketing) — /guides/navigating-data-driven-marketing.md - [data modeling · Omnichannel Retailer Data Model](https://www.owox.com/guides/omnichannel-retailer-data-model) — /guides/omnichannel-retailer-data-model.md - [tracking · Google Analytics 4 Compatible UTM-builder](https://www.owox.com/guides/owox-utm-builder) — /guides/owox-utm-builder.md - [marketing · Top 9 Tips to Reduce Customer Acquisition Cost](https://www.owox.com/guides/reduce-customer-acquisition-cost) — /guides/reduce-customer-acquisition-cost.md - [data analytics · Who is responsible for data quality? Responsibility matrix for analytics teams.](https://www.owox.com/guides/responsibility-matrix-for-analytics-teams) — /guides/responsibility-matrix-for-analytics-teams.md - [marketing analytics · RFM Analysis Template](https://www.owox.com/guides/rfm-analysis-template) — /guides/rfm-analysis-template.md - [tracking · Server-Side Tracking: Monitoring User Behavior Without Pixels](https://www.owox.com/guides/server-side-tracking-user-behavior) — /guides/server-side-tracking-user-behavior.md - [How to set up analytics for a post-cookie world](https://www.owox.com/guides/set-up-analytics-for-a-post-cookie-world) — /guides/set-up-analytics-for-a-post-cookie-world.md - [ga4 · Comprehensive Guide: Set up GA4 Tags using Google Tag Manager](https://www.owox.com/guides/setup-ga4-tags-using-google-tag-manager) — /guides/setup-ga4-tags-using-google-tag-manager.md - [SQL Library Checklist. Build a Reporting System, Not a Fire Drill](https://www.owox.com/guides/sql-library-checklist) — /guides/sql-library-checklist.md - [marketing · Take control of your marketing Expenses with 7 Budget Templates](https://www.owox.com/guides/take-control-of-your-marketing-expenses-with-7-budget-templates) — /guides/take-control-of-your-marketing-expenses-with-7-budget-templates.md - [ai · The Marketing Blind-Spot Fix Blueprint](https://www.owox.com/guides/the-marketing-blind-spot-fix-blueprint) — /guides/the-marketing-blind-spot-fix-blueprint.md - [reporting · Top 30 Handpicked Google Looker Studio Dashboards for Marketers](https://www.owox.com/guides/top-30-handpicked-google-data-studio-dashboards-for-marketers) — /guides/top-30-handpicked-google-data-studio-dashboards-for-marketers.md - [attribution · The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know](https://www.owox.com/guides/ultimate-guide-to-marketing-attribution-modeling) — /guides/ultimate-guide-to-marketing-attribution-modeling.md - [ga4 · SQL templates for Google Analytics 4 and GA360 schemas](https://www.owox.com/guides/upgrade-reporting-to-google-analytics-4) — /guides/upgrade-reporting-to-google-analytics-4.md