---
title: "18 Essential Digital Marketing Metrics & KPIs to Know"
canonical: "https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know"
updated: "2026-09-29"
---

# 18 digital marketing metrics and KPIs you should know

You can’t say for sure if your business is performing well unless you look at the numbers. Without a competent and timely analysis of the main KPIs, digital marketing and web analytics lose their meaning.

We’ve prepared a list of some of 18 main metrics and KPIs that are applicable to most businesses.

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![18 digital marketing metrics and KPIs you should know](https://cdn.owox.ai/www/content-marketing-guide/18-marketing-metrics-and-kpis-you-should-know/cover/1.png/public)

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## More guides

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- [10 Must-Have Google Analytics Reports to Track Metrics · ga4](https://www.owox.com/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics) — /guides/10-google-analytics-reports-for-monitoring-of-basic-metrics.md
- [5 simple ways to calculate customer LTV · marketing](https://www.owox.com/guides/5-simple-ways-to-calculate-customer-ltv) — /guides/5-simple-ways-to-calculate-customer-ltv.md
- [Optimize Your Ad Spend for Maximum ROI · marketing](https://www.owox.com/guides/ad-cost-calculator) — /guides/ad-cost-calculator.md
- [AI Prompt Generator for ChatGPT](https://www.owox.com/guides/ai-prompt-generator-chatgpt) — /guides/ai-prompt-generator-chatgpt.md