---
title: "Set Up GA4 Tags with Google Tag Manager: Comprehensive Guide"
canonical: "https://www.owox.com/guides/setup-ga4-tags-using-google-tag-manager"
updated: "2026-09-29"
---

# Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

In the world of digital analytics, tracking user behavior is not nice to have, it’s essential. That’s why we’ve created this very easy-to-follow beginner guide for setting up Google Analytics 4 using Google Tag Manager.

_So let’s get your analytics up and running._

Inside, you’ll learn how to set up:

*   GA4 **Configuration** **Tag** using GTM;
*   GA4 **Event** **Tag** using GTM;
*   Guide to **Common Events** for an E-commerce Site.

Get this easy GA4 setup via GTM tutorial now!

[Download now](https://drive.google.com/file/d/1EduT3DhqlUNMaos4fsf1piZEXd97juhc/view)

![Comprehensive Guide: Set up GA4 Tags using Google Tag Manager](https://cdn.owox.ai/www/content-marketing-guide/setup-ga4-tags-using-google-tag-manager/cover/1.png/public)

## More guides

[![10 Must-Have Google Analytics Reports to Track Metrics](https://cdn.owox.ai/www/content-marketing-guide/10-google-analytics-reports-for-monitoring-of-basic-metrics/cover/1.png/public)10 Must-Have Google Analytics Reports to Track Metricsga4](/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics)

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## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [10 Must-Have Google Analytics Reports to Track Metricsga4](https://www.owox.com/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics) — /guides/10-google-analytics-reports-for-monitoring-of-basic-metrics.md
- [18 Essential Digital Marketing Metrics & KPIs to Knowmarketing](https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know) — /guides/18-marketing-metrics-and-kpis-you-should-know.md
- [5 simple ways to calculate customer LTVmarketing](https://www.owox.com/guides/5-simple-ways-to-calculate-customer-ltv) — /guides/5-simple-ways-to-calculate-customer-ltv.md
- [Optimize Your Ad Spend for Maximum ROImarketing](https://www.owox.com/guides/ad-cost-calculator) — /guides/ad-cost-calculator.md