---
title: "SQL Templates for Google Analytics 360 & GA4 Analysis | OWOX"
canonical: "https://www.owox.com/guides/upgrade-reporting-to-google-analytics-4"
updated: "2026-09-29"
---

# SQL templates for Google Analytics 4 and GA360 schemas

If you’re migrating from Google Analytics Universal to Google Analytics 4, you’ll need to upgrade your reporting to a new data schema.

Analysts will have to write and rewrite multi-page SQL queries over and over again to achieve an exact match between Google Analytics Universal and Google Analytics 4 metrics. But you can avoid those challenges.

Instead of copying and pasting normalization logic across dozens of SQL queries, you can do it once during the [data modeling](/product/data-modeling) phase. This selection of SQL templates for Google Analytics 360 and Google Analytics 4 schemas is definitely a go-to solution for those who have regular ad hoc reporting needs.

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![SQL templates for Google Analytics 4 and GA360 schemas](https://cdn.owox.ai/www/content-marketing-guide/upgrade-reporting-to-google-analytics-4/cover/1.png/public)

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## More guides

[10 Must-Have Google Analytics Reports to Track Metrics · ga4](/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics)

[18 Essential Digital Marketing Metrics & KPIs to Know · marketing](/guides/18-marketing-metrics-and-kpis-you-should-know)

[5 simple ways to calculate customer LTV · marketing](/guides/5-simple-ways-to-calculate-customer-ltv)

[Optimize Your Ad Spend for Maximum ROI · marketing](/guides/ad-cost-calculator)

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## Links

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [data modeling](https://www.owox.com/product/data-modeling) — /product/data-modeling.md
- [10 Must-Have Google Analytics Reports to Track Metrics · ga4](https://www.owox.com/guides/10-google-analytics-reports-for-monitoring-of-basic-metrics) — /guides/10-google-analytics-reports-for-monitoring-of-basic-metrics.md
- [18 Essential Digital Marketing Metrics & KPIs to Know · marketing](https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know) — /guides/18-marketing-metrics-and-kpis-you-should-know.md
- [5 simple ways to calculate customer LTV · marketing](https://www.owox.com/guides/5-simple-ways-to-calculate-customer-ltv) — /guides/5-simple-ways-to-calculate-customer-ltv.md
- [Optimize Your Ad Spend for Maximum ROI · marketing](https://www.owox.com/guides/ad-cost-calculator) — /guides/ad-cost-calculator.md