Get your marketing analytics ready for a cookieless world

From 2023, lots of data will be lost due to the demise of third-party data, reducing the lifetime of cookies and increasing the difficulty of tracking user actions. Minimize losses with OWOX BI’s out-of-the-box solution and restructure your analytics system to meet the limitations of the post-cookie world.

OWOX BI collects, prepares, and analyzes all your marketing data. It automates data delivery from siloed sources to your analytics destination, ensuring data is always accurate and up to date.

Collect first-party data with server-side tracking

Get complete marketing data in the clearest and most convenient structure from your website, advertising services, and call tracking and CRM systems.

OWOX BI server-side tracking collects first-party data and merges it with marketing data in your storage.

The service extends the cookie expiration time to two years and reduces the direct/none traffic percentage.

This way you can still use cookies for effective marketing for up to two years.

Protect your data quality

Ad blockers, tracking prevention, and GDPR violations affect your data quality. It’s difficult to provide high-quality data to an end user; however, data collection loss can be actively fought and proactively found.

OWOX BI server-side collects each hit you used to send to Google Analytics to your Google BigQuery EU storage in near real time and without sampling.

Stay unaffected by ad blockers and get complete raw data with explainable quality.

Choose the attribution model that best suits your goals

With OWOX BI, you can connect any industry-recognized attribution models to your reporting, set up the OWOX BI Conversion Lift Attribution model, or use our own exclusive, enriched and data-driven model.

You can evaluate advertising campaigns from different perspectives, compare the results from several attribution models, and choose the model that suits your goals.

Create reports based on trusted business-ready data

With OWOX BI, you get up-to-date and unified data ready for further segmentation and reporting.

Build any report in a couple of clicks using no-code or SQL interfaces. There’s no need to prepare a dataset for each report. Just decide what metrics and dimensions you want to see in your report and OWOX BI will automatically create it.

Get an effective action plan

OWOX conducts a review of your current analytics system, develops an improvement plan, and creates a personal roadmap to transition to post-cookie tracking.

You’ll receive a step-by-step preparation plan developed individually for your project and assistance in implementing it.

Same priorities, less manual work

Single cross-device user profile

All data about user behavior from your site as well as various devices and applications will be merged into a single profile.

Trust your data to experts

With OWOX BI, you’ll receive the best analytics expertise and benefit from the experience of market leaders.

Data quality monitoring

We contractually guarantee data collection and provide automatic data quality monitoring.

Ensure data security

All data is collected, stored, and processed in your Google BigQuery project. You have complete control over all your stored data and can decide who to share it with.

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.