---
title: "E-commerce Marketing Performance Report | OWOX Template"
canonical: "https://www.owox.com/marketing-dashboards/marketing-performance-evaluation-for-ecommerce"
updated: "2026-09-29"
---

# Advertising Performance & Attribution Report

## Monitor key marketing KPIs in one report

You no longer need to switch between reports or manually summarize data in a table to see the number of users and transactions or the revenue, expenses, and ROAS of your advertising channels.

With OWOX BI, you get a ready-made auto-updated [dashboard](/product/dashboards) with high-quality and up-to-date data on all traffic sources.

[Get the dashboard](#lead-form)

![Advertising Performance & Attribution Report](https://cdn.owox.ai/www/content-marketing-dashboard/marketing-performance-evaluation-for-ecommerce/cover/2.png/public)

## Get your copy

## Get the dashboard

Fill in the form and we’ll take you straight to it.

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## S01 · Dashboards

## Find out how different sources influence user promotion by funnel

Which source pushes the user to buy — and at what step? This information will help you reallocate your marketing budget based on problem areas in the funnel.

The less likely a user is to pass a certain step, the more attention should be paid to the campaigns that guide the user through this step.

## S02 · Dashboards

## Analyze the effectiveness of ad campaigns

Find out what share of profits are generated by various brand and non-brand campaigns.

Compare the conversion and ROI of advertising campaigns separately for Facebook and other sources.

Analyze conversion data from organic traffic to assess the effectiveness of site optimization.

![Analyze the effectiveness of ad campaigns](https://cdn.owox.ai/www/content-marketing-dashboard/marketing-performance-evaluation-for-ecommerce/body/2.png/public)

## More dashboards

[Effectiveness of Ad Campaigns Report Dashboard Template · reporting](/marketing-dashboards/advertising-campaigns)

[Elevate Your Marketing Insights with the CMO Dashboard · reporting](/marketing-dashboards/cmo-dashboard)

[Digital Marketing Dashboard Template · reporting](/marketing-dashboards/digital-marketing-dashboard)

[Paid Channels Traffic Performance Report Templates · reporting](/marketing-dashboards/digital-marketing-paid-channels-kpi)

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## Links

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [dashboard](https://www.owox.com/product/dashboards) — /product/dashboards.md
- [Effectiveness of Ad Campaigns Report Dashboard Template · reporting](https://www.owox.com/marketing-dashboards/advertising-campaigns) — /marketing-dashboards/advertising-campaigns.md
- [Elevate Your Marketing Insights with the CMO Dashboard · reporting](https://www.owox.com/marketing-dashboards/cmo-dashboard) — /marketing-dashboards/cmo-dashboard.md
- [Digital Marketing Dashboard Template · reporting](https://www.owox.com/marketing-dashboards/digital-marketing-dashboard) — /marketing-dashboards/digital-marketing-dashboard.md
- [Paid Channels Traffic Performance Report Templates · reporting](https://www.owox.com/marketing-dashboards/digital-marketing-paid-channels-kpi) — /marketing-dashboards/digital-marketing-paid-channels-kpi.md