Use OWOX Data Sources to extract data from any ads platform, CRM, database or any platform with API – with transparent logic, full visibility, credentials stored on your side and zero vendor lock-in.

Whether it’s Facebook Ads, or your Quickbooks you decide what’s exactly pulled, how, and when.

Use community open-source framework to build and run your own data connectors, or extend ours.

Need to sync custom CRM fields or change the logic for a specific report? No problem. You’re not locked into someone else's roadmap.

Use OWOX’s free, unlimited, open-source data connectors with no usage fees, so you can connect as many platforms as needed, at no extra cost.

With support for any API, structured schema, and custom-built logic, OWOX enables you to connect not only most of the popular ads platforms (Facebook, TikTok, Linkedin Ads, Criteo Bing or much more), but also your financial systems (like Quickbooks or Xero), CRMs (like Hubspot or Salesforce), and databases (like PostgreSQL or MySQL).

With OWOX, you pipe data through your environment – Google Sheets, BigQuery, Athena, Snowflake, Redshift or any other supported data warehouses.

You stay in control of data structure, access, and retention.

Centralize data in your data warehouse (BigQuery, Athena, Snowflake & more), and let OWOX Data Marets orchestrate both loading and reports exports to wherever your teams actually work – Sheets, dashboards, Excel, or even AI-Chat.

OWOX lets you gradually shift to a warehouse-first strategy. After consolidation - you run reports based on data marts to Sheets and dashboards while building your warehouse model. No disruption, no migration headaches.

Even if your data warehouse isn’t fully ready yet, OWOX helps you extract, process, and export key pieces of your data strategy into Sheets – giving your business teams access to what they need, today.

Import data from your data warehouse directly into Google Sheets. Enable automatic refresh schedules, and give teams instant access to real-time, trusted business reports.

Semantize your data & enable business users to use coversational UI to get trusted reports on their own.

Transform Google Sheets into a live, governed reporting layer connected to your data warehouse:

(1) Build a shared library of data marts for your team;
(2) Instantly connect OWOX Data Marts to Google Sheets;
(3) Apply filters, create pivots, and build formulas – all powered by live data.

No more outdated data or fragile spreadsheet logic.

Let business users set flexible schedules for automatic report updates – daily, weekly, or before key meetings.

Ensure every report reflects the latest data without manual effort, broken links, or version conflicts.

Give teams the flexibility to filter, shape, and manage their own reports:

(1) Apply filters to pull only relevant data from broader data marts;
(2) Select the fields and metrics that matter to your business;
(3) Save and reuse filter sets for consistent views across teams.

OWOX Data Marts detects field types and suggests relevant filters automatically.

‘Date’ and ‘Limit’ filters come pre-configured, while every user can build on top.

Take full control of every export across your organization from a single control panel:set up, manage, and monitor exports from multiple data marts in one place.

Schedule updates for Sheets, Looker Studio, and Excel (via OData) – no manual refreshes needed.

Ensure business teams always get fresh data, without pinging you for updates.

Unify your export logic into a single system that powers Sheets, Looker Studio, and Excel: manage all data delivery & reporting pipelines in one place.

Set different schedules, ranges, and formats for each report, stakeholder or destination.

Maintain consistency across tools – no more conflicting numbers in dashboards vs spreadsheets

Get a bird’s-eye view of all your data marts and where they’re exported: see which marts power which exports.

Update logic once and propagate changes across all destinations.

Keep your reporting logic clean, reusable, and traceable

Use Google Sheets Export to bridge flexibility and governance: data teams define what gets exported, how, and where.

Business teams work with curated, approved reports.

You maintain the full control while enabling fast decision-making.

Replace fragile SQL with clean, governed data marts:

- Define once, reuse across dashboards;

- Eliminate duplicated logic and reduce errors;

- Analysts stay in control – no rogue queries or hidden filters.

Use OWOX Data Marts as the single source of truth powering every dashboard:

(1) Centralized metric definitions for consistency;
(2) Fewer support tickets from business users;
(3) Easier to onboard new teammates – no need to dig through legacy dashboards.

With governed data marts:

(1) Change your logic in one place;
(2) Dashboards automatically reflect the new definitions
(3) No more chasing outdated formulas across multiple reports

Not with OWOX Data Marts.

You can power multiple Looker Studio dashboards with the same data mart that allows you to filter configurations:

(1) Analysts set visibility rules at the data mart layer;
(2) Business users explore only what’s relevant to them;
(3) Everyone can no safely duplicate the dashboard and set their own filters without you being responsible for the result.

Deliver trusted, reusable data marts to business users while keeping full control. With OWOX you can build data marts using:

(1) SQL queries;
(2) Source tables, views or patterns;
(3) Connectors to 3-rd party APIs (like Facebook Ads)

Monitor, version, and publish changes from a single UI.

Describe fields with aliases, metadata, and documentation – like an internal API for analytics.

Create reusable data marts that power every downstream tool:

(1) Define once, feed into Sheets, Looker Studio, and Excel;
(2) Organize by project, domain, or client;
(3) Version and publish with confidence.

Treat data marts like internal products, complete with structure and context:

(1) Add field-level descriptions, aliases, and expected outputs;
(2) Document your logic for teammates and future-you;
(3) Ensure clarity and trust in every downstream report.

With well-structured data marts, you get both:

(1) Business users explore trusted data through filters, AI, or dashboards;
(2) Analysts own the underlying logic and governance.

As a result - everyone works faster – without breaking things.

Model your data like a system – not a pile of tables: Build marts from connectors to ad platforms, warehouse tables, custom SQL or other data marts.

Define join keys and relationships once. Create a shared logic layer that powers exploration and automation.

Connect existing data marts and define relationships once – no need to restructure your data warehouse: set primary keys and join paths visually.

Blend warehouse tables, SQL results, and connector-based data.

Enable reusable, trusted logic that scales across dashboards, Sheets, and AI tools.

Create a reporting framework powered by your knowledge and context: business users generate queries via Conversational UI.

You define the model once with relationships, joins, and paths. Everyone works faster – without writing SQL or breaking definitions.

Model your data with built-in consistency and monitoring: control access to specific joins and marts.

Monitor changes in source schemas and reduce downtime.

Keep metrics accurate and dashboards reliable, even as things change underneath.

Unify your company’s KPIs in one semantic layer so everyone works from the same definitions:

(1) Centralize metrics, dimensions, and business terms in a single data catalog;
(2) Reuse logic across data marts, dashboards, and reports;
(3) Align teams and stakeholders by eliminating duplicate logic and manual patchwork.

Structure your model once and reuse it across the business

(1) Define metrics by business context - e.g., funnel, campaign, cohort, etc.;
(2) Map relationships between objects and data marts;
(3) Empower others to build reports without redefining logic – every time.

Let anyone explore complex business data using trusted logic – with zero SQL:

(1) Use predefined join paths and metrics for accurate, governed exploration;
(2) Empower teams via Conversational UI, Sheets, or dashboards;
(3) Reduce report requests and free analysts to focus on strategic work.

Create a layer that bridges business terms with physical data tables:

(1) Give everyone access to consistent campaign, funnel, and revenue metrics;
(2) Improve confidence in reporting and decision-making;
(3) Foster a culture of trust, transparency, and clarity – across all departments.

Skip the queue and explore your data by asking questions in everyday language: powered by your company's data, modeled layer, and metrics definitions.

Get instant results into Google Sheets – charts, pivots, and all.

No SQL, no back and forths, no delays.

From idea to insight in seconds – no analyst required: build custom reports, add new filters, and run calculations on the fly.

Use AI to explore variations, segments, or performance breakdowns.

Keep your reports fresh and evolving with the business.

Get answers built on verified, governed logic – not ad-hoc formulas: pull metrics from a centralized semantic layer.

Ensure consistency of values across Sheets, Looker Studio, and Excel.

Eliminate data disputes with one shared foundation.

Let everyone track and explore performance metrics anytime, from anywhere: see consistent KPIs across dashboards and spreadsheets.

Enable leadership to answer questions on the fly.

Scale reporting without increasing analyst workload.

Works with any data in your sheet: you can visualize your data regardless of its format, complexity or number of rows / columns.

Instant schema detection: OWOX Reports automatically identifies data types, formats and relationships without any manual setup.

Automatic detection of viable tables/charts: Our smart algorithms suggest the most relevant visualizations based on the detected data patterns.

1-click to transform raw tables into a comprehensive editable dashboard with 10+ reports.

Data exploration with NO effort: spend literally no time building dashboards and more time gaining insights from your data.

Diverse chart options: get everything at once - from line graphs to pie charts, automatically generate a range of visual representations to better understand your data.

Fully adjustable tables and charts to fit your metrics and dimensions: tailor every aspect of your charts to meet specific business needs.

No learning curve: Google Sheets UI allows for easy on-the-fly modifications without any technical hurdles.

Note: You don’t need to customize charts when new data comes in. We handled this so you don’t have to.

Your charts are refresh-ready: you - add more data, your reports - stay always current.

Save time on manual data ranges updates and ensure continuous insights: Focus on analysis instead of data maintenance.

Note: Use OWOX Data Marts to get more corporate data into Spreadsheets on a schedule.

Set up automated schedules to deliver data from your sources to spreadsheets, dashboards, or business tools – exactly when each team needs it. No more stale reports.

Set individual refresh schedules per report or destination.

Let sales get daily updates, marketing hourly, and finance monthly – without analyst involvement.

OWOX keeps filters, formatting, and metrics intact during data refreshes – even when schemas change.

No more troubleshooting broken dashboards.

Control every export and report schedule from a single dashboard. Get full visibility into what's running, what’s failed, and what’s driving business decisions.

Easily invite users to your OWOX project and assign the right roles – from data engineers to business users.

Streamline onboarding and avoid access chaos.

Define granular access based on department, role, or client.

Share dashboards safely, hide sensitive data, and match access to your business structure.

Get full visibility into user actions, access history, and permission changes. Stay audit-ready and ensure data integrity at every level of your organization.

Structure your access model like your business: projects, business units, clients, or regions.

Ensure that data access reflects your real-world org structure.

With a high-availability setup, your scheduled jobs keep running – even if something breaks. No more gaps in dashboards or delays in daily reports.

OWOX BI’s cluster-based architecture ensures you can handle more users, more data, and more reports – without slowing down or upgrading manually.

Eliminate single points of failure. Our high-availability infrastructure ensures seamless failover so your team stays productive no matter what.

Deliver reports your team can depend on. High uptime builds confidence in your data – and in your data team.

Work directly with a Customer Success Manager who helps tailor and implement OWOX BI for your unique data infrastructure, ensuring a faster and smoother onboarding process.

Your CSM is more than support – they’re a partner. From data modeling to access management, get expert help to solve your toughest reporting challenges.

Your CSM helps you discover new features, build better workflows, and drive internal adoption – so you get full value from every part of the platform.

Get regular check-ins, roadmap sessions, and tailored advice to keep your data strategy aligned with business goals – and ahead of potential issues.