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Optimize Bid Management in Google AdWords Using the OWOX BI Attribution Data
Are you sure that you're receiving the highest return on your AdWords investment?
When creating and managing Google AdWords campaigns, it's never a bad idea to keep in mind a number of factors that influence conversions. These can be website visits on different devices, customer progress through each stage of the purchase funnel, campaigns in other advertising services, and offline interactions. By ignoring the impact of such factors, you risk investing in ads that bring little to no profit. Google AdWords only assigns value to ads based on their position on the conversion path, without considering in-app conversions, offline phone calls and purchases in brick-and-mortar stores. The good news is that there's a way to attribute conversions considering all the above factors, and use the results to achieve better campaign performance.
Google AdWords + OWOX BI Attribution
Optimize campaigns in Google AdWords with accurate data about your advertising performance.
The Funnel Based attribution model considers the mutual impact of advertising campaigns and the probability that your customers move on through the steps of the purchase funnel. The model assigns a percentage of value to every Google Click ID that brought a customer closer to the conversion. By using the results of the attribution in your bidding strategy, you'll be able to achieve a better overall marketing performance across all channels, not just the performance of individual campaigns.
Export calculation results from OWOX BI Attribution to Google AdWords to optimize automated bidding.Start using
Log in to OWOX BI
Sign in to OWOX BI using your Google account.
Enable data export to Google AdWords
In the OWOX BI Attribution interface, click on the Results tab and turn on Data export is enabled. Next, select Google AdWords as a bidding service.
Enter the name of the conversion action
Type in the name of the conversion action for which you're going to import the data. The name of the conversion action is case-sensitive and should be exactly the same both in OWOX BI Attribution and Google AdWords.
Select the conversion currency
The selected currency should be the same as the currency in the Google Analytics property used by your attribution model.
Copy the link for the bidding service settings
You'll need to paste this link in Google AdWords in order to specify the data source.
Log in to Google AdWords
In the Google AdWords interface, click the Tools tab and select Conversions. If you're using a manager account, click Conversions in the menu on the left. In the navigation panel, click Uploads.
Select the data source in Google AdWords
Next to Source, select HTTPS and paste the URL you copied in the OWOX BI Attribution interface. At this step, you can choose to upload data once or schedule regular uploads.
Save the settings
Click Upload and preview or Upload and apply. Note that you won't be able to remove conversions once they are imported, that's why we recommend to preview the data before importing it.
Done! Now you can use the uploaded data in order to manage your Google AdWords campaigns.
Once the upload is finished, you'll be able to see the data in Google AdWords reports and use this data to manage ad campaigns. To learn more about automated bidding, visit the Google AdWords support page.