BI Attribution → AdWords

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Optimize Bid Management in Google AdWords Using the OWOX BI Attribution Data

Are you sure that you're receiving the highest return on your AdWords investment?

When creating and managing Google AdWords campaigns, it's never a bad idea to keep in mind a number of factors that influence conversions. These can be website visits on different devices, customer progress through each stage of the purchase funnel, campaigns in other advertising services, and offline interactions. By ignoring the impact of such factors, you risk investing in ads that bring little to no profit. Google AdWords only assigns value to ads based on their position on the conversion path, without considering in-app conversions, offline phone calls and purchases in brick-and-mortar stores. The good news is that there's a way to attribute conversions considering all the above factors, and use the results to achieve better campaign performance.

Google AdWords + OWOX BI Attribution

Optimize campaigns in Google AdWords with accurate data about your advertising performance.

The Funnel Based attribution model considers the mutual impact of advertising campaigns and the probability that your customers move on through the steps of the purchase funnel. The model assigns a percentage of value to every Google Click ID that brought a customer closer to the conversion. By using the results of the attribution in your bidding strategy, you'll be able to achieve a better overall marketing performance across all channels, not just the performance of individual campaigns.

Export calculation results from OWOX BI Attribution to Google AdWords to optimize automated bidding.

Start using

Simple setup

Link OWOX BI Attribution with Google AdWords in a few simple steps. Before you begin, make sure to set up offline conversion tracking in AdWords and create a conversion action. The conversion action in AdWords and the last funnel step in your attribution model should be the same.
  • Log in to OWOX BI

    Sign in to OWOX BI using your Google account.

  • Enable data export to Google AdWords

    In the OWOX BI Attribution interface, click on the Results tab and turn on Data export is enabled. Next, select Google AdWords as a bidding service.

  • Enter the name of the conversion action

    Type in the name of the conversion action for which you're going to import the data. The name of the conversion action is case-sensitive and should be exactly the same both in OWOX BI Attribution and Google AdWords.

  • Select the conversion currency

    The selected currency should be the same as the currency in the Google Analytics property used by your attribution model.

  • Copy the link for the bidding service settings

    You'll need to paste this link in Google AdWords in order to specify the data source.

  • Log in to Google AdWords

    In the Google AdWords interface, click the Tools tab and select Conversions. If you're using a manager account, click Conversions in the menu on the left. In the navigation panel, click Uploads.

  • Select the data source in Google AdWords

    Next to Source, select HTTPS and paste the URL you copied in the OWOX BI Attribution interface. At this step, you can choose to upload data once or schedule regular uploads.

  • Save the settings

    Click Upload and preview or Upload and apply. Note that you won't be able to remove conversions once they are imported, that's why we recommend to preview the data before importing it.

  • Done! Now you can use the uploaded data in order to manage your Google AdWords campaigns.

    Once the upload is finished, you'll be able to see the data in Google AdWords reports and use this data to manage ad campaigns. To learn more about automated bidding, visit the Google AdWords support page.

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Legal API
The security of your data is ensured by using both the official AdWords API and OAuth authentication.
Not Sell Advertising
We’re not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and timely data for decision making.
You can check the accuracy of calculations for each user session at any time.
Not Sell Advertising
OWOX is an official Google Cloud Platform technology partner.

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