Automatically import cost data
Create data streams from Bing to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.
Import cost data from Bing to Google Analytics
Analyze the ROAS, CRR, and CPC of advertising campaigns on Bing and other sources in one interface.
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Service provider
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Destination service
Analyze the ROAS, CRR, and CPC of advertising campaigns on Bing and other sources in one interface.
Get complete data in a single format
To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.
Effectively manage your ad budget
By complementing data from Google Analytics with cost data from Bing, you’ll learn which campaigns are profitable and which don’t pay off.
Verify the quality of data before drawing conclusions
Get a visual report at any time on the relevance of data uploaded to Google Analytics from Bing and other advertising services.
Save time
Create a data stream from Bing to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. No need to regularly prepare CSV files or understand APIs and Apps Script.
With OWOX BI, you’ll get reports on all campaigns
in the familiar Google Analytics interface.
Unique advantages of OWOX BI
Get relevant information
OWOX BI automatically updates data in Google Analytics if it changes in Bing within 21 days.
Measure past campaigns
OWOX BI can upload data for the last 6 months from Bing to Google Analytics.
Cost data in your base currency
If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.
How it works
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Make sure your advertising links have UTM tags.
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Specify Bing as the advertising service to import data from and grant access to OWOX BI.
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Measure Bing ad campaigns in the Cost Analysis report in Google Analytics.
Import cost data from one ad service for free!
2,000 companies rely on us All testimonials
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Great Service!
We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis. -
A leap forward to better analytics
OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints. -
Great job, OWOX team!
We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team! -
Trainings with OWOX
We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings. -
Great Team
We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs. -
Amazing product and team
We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.
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