Upload Bing Ad Cost Data into Google Analytics
Collect information about your Bing Ads, measure their ROI in your Google Analytics using OWOX BI Pipeline.SET UP THE PIPELINE
Many businesses operate on Return on Investment (ROI) but don’t know how it is done.
The fact that Google Analytics can track AdWords ROI is of common knowledge by promoters, but what of tracking other advertising sources like Bing which gives a flow of new users.
Most promoters are not computer programming gurus, and inputting codes to check and track ROI of advertising services is often a difficult task. But there is a solution to help you keep your cost data in order.
OWOX BI Pipeline
OWOX BI Pipeline is a solution that can collate cost data from various sources and send it to Google Analytics where you can check it at once.
So, Google Analytics shows you every engagement and cost of your Bing advertisement and allows you to track your data in a single place.
There are other things the OWOX BI Pipeline does apart from collating and sending data
Tracks your campaigns
UTM parametersand provides you with notifications and warnings
Retrospectively updates data automatically, if it was updated in an advertising service
Supports dynamic parameters in ad campaigns settings
Converts ad service currency to adjust it with one in Google Analytics
So, how to import costs from Bing to Google Analytics
Sign in to OWOX BI
Sign in to OWOX BI using your Google account.
Select Bing Ads as a data set
Authorize OWOX BI to access your Bing Ads account
Provide access to Google Analytics
Specify the Google Analytics account you want to use for cost data import.
Select the data set
Select the Google Analytics property and the data set to which you want to import the data.
Set the start date for the data import and select the Google Analytics view you’d prefer to use.
Specify the BI project
Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.
service is updated within the indicated time.
in the advertising service.