Other integrations

Import cost data from Bing to Google Analytics

Analyze the ROAS, CRR, and CPC of advertising campaigns on Bing and other sources in one interface.

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Service provider
Where to
Destination service

Analyze the ROAS, CRR, and CPC of advertising campaigns on Bing and other sources in one interface.

Automatically import cost data

Automatically import cost data

Create data streams from Bing to Google Analytics once and never manually upload data again. OWOX BI will automatically upload costs, impressions, and clicks for all campaigns to Google Analytics.

Get complete data in a single format

To combine revenue and cost data, OWOX BI recognizes UTM tags in ad links and converts imported data into the correct format. It also processes dynamic parameters, checks existing UTM tags in your campaigns, and reports on possible errors in your data.

Get complete data in a single format
Effectively manage your ad budget

Effectively manage your ad budget

By complementing data from Google Analytics with cost data from Bing, you’ll learn which campaigns are profitable and which don’t pay off.

Verify the quality of data before drawing conclusions

Get a visual report at any time on the relevance of data uploaded to Google Analytics from Bing and other advertising services.

Verify the quality of data before drawing conclusions
Save time

Save time

Create a data stream from Bing to Google Analytics once (it takes all of 5 minutes) and get up-to-date cost data daily. No need to regularly prepare CSV files or understand APIs and Apps Script.

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With OWOX BI, you’ll get reports on all campaigns
in the familiar Google Analytics interface.

Google Analytics report
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Unique advantages of OWOX BI

Get relevant information

Get relevant information

OWOX BI automatically updates data in Google Analytics if it changes in Bing within 21 days.

Measure past campaigns

Measure past campaigns

OWOX BI can upload data for the last 6 months from Bing to Google Analytics.

Cost data in your base currency

Cost data in your base currency

If you use one currency in your advertising account and another in your Google Analytics view, OWOX BI will automatically convert costs to the currency in Google Analytics and even deduct VAT if needed.

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How it works

  1. Make sure your advertising links have UTM tags

    Make sure your advertising links have UTM tags.

  2. Specify the advertising service

    Specify Bing as the advertising service to import data from and grant access to OWOX BI.

  3. Measure ad campaigns in the Cost Analysis report in Google Analytics

    Measure Bing ad campaigns in the Cost Analysis report in Google Analytics.

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Import cost data from one ad service for free!

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OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible…

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