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Automate Data Import from Calltracking.ru to Google BigQuery
Track each user interaction with your business including phone calls, by combining the data from Calltracking.ru, Google Analytics, and other systems.Set up the Pipeline
Enrich the data in Google BigQuery with the data about phone calls
Calltracking.ru is a service that helps you track phone calls, as well as understand which types of advertising are the most effective to drive calls and orders. But tracking phone calls is not enough to get the accurate information about customers. Users can visit your website many times and on different devices, check the details over the phone and then buy offline. Combine the data from Calltracking.ru with the data from Google Analytics, ad services and your ERP system, in Google BigQuery. This will enable you to keep track of all user interactions with your business and see which of your customer engagement initiatives drive the best results.
Set Up the Pipeline from Calltracking.ru to Google BigQuery
After activating the integration, the data about phone calls made by website visitors will automatically appear in Google BigQuery, in just 2 to 5 minutes after a phone call. The integration will also allow you to set out the more detailed information about your prospects and customers: where they are from, what products they take interest in, how often they buy and make phone calls. In addition, you’ll know how each traffic channel contributes to each session along the customer journey.
The pipeline between Calltracking.ru and Google BigQuery will allow you to
See the phone numbers of the customers who contacted you via the phone, in Google BigQuery. Google Analytics doesn’t allow collecting this data.
Combine the data about phone calls and conversions.
Understand which of your ad campaigns drive phone calls and conversions, and optimize the advertising budget based on the complete data.
Get the accurate data down to each phone call.
Analyze terabytes of data within just a few minutes.
Build complex custom reports to monitor the key performance indicators of your business.
Sign in to OWOX BI
Log in to OWOX BI using your Google account.
Set up the OWOX BI Pipeline: Google Analytics to Google BigQuery
Create a pipeline to collect unsampled Google Analytics data in Google BigQuery.
If you already have an active pipeline from Google Analytics to Google BigQuery, you can skip to the next step.
Enable the integration in your Calltracking.ru account
Make a request for the integration in your Calltracking.ru account.
Make sure that you are using the same Tracking ID in Calltracking.ru, as that you’re using in in OWOX BI Pipeline: Google Analytics to Google BigQuery.