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Mytarget to Google Analytics

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Import cost data from MyTarget into Google Analytics

Set up cost data import into Google Analytics to find out the efficiency of your advertising campaigns in MyTarget.


Measure the ROI of your advertising campaigns in MyTarget

Google Analytics reports only show cost data for AdWords.

To compare performance data for all your campaigns, you have to manually import the data from non-Google traffic sources, such as MyTarget, into Google Analytics. Streamlining this process will make your life a whole lot easier.

With OWOX BI Pipeline, you can automate the cost data import and get daily updates on your campaigns in MyTarget and other advertising services in the Google Analytics interface.

OWOX BI Pipeline

With the OWOX BI Pipeline, all the data on costs, clicks and impressions, is automatically transferred to Google Analytics from MyTarget and other advertising services.

Set up the pipeline to measure the efficiency of each of the ad campaigns and compare all your cost data in a single interface.

OWOX BI Pipeline ensures the accuracy of the data:

  • Validates UTM parameters in your campaigns — when necessary, you will get advice on how to correct them

  • Updates the data for the previous periods, if it changes in the statistics of the advertising service

  • Uploads the data from the selected date, including the historical data from up to 6 months in the past

  • Recognizes dynamic parameters in the settings of advertising campaigns

  • Converts the cost data currency to the currency set in Google Analytics


Set up the MyTarget cost data import in a few easy steps:

Link your MyTarget account to your Google Analytics account, and OWOX BI Pipeline will automatically transfer the data using the official MyTarget API.
OWOX BI converts the imported data into the format required by Google Analytics and recognizes UTM parameters in your advertisements, combining all the information about your costs in Google Analytics reports.
  • Log in to OWOX BI

    Sign in to OWOX BI using your Google account.

  • Select MyTarget as the data source

    Click on the «New Pipeline» button and select MyTarget as the data source.

  • Allow access to MyTarget

    Allow access to your MyTarget account and select the relevant account type — Client, Manager or Agency.

  • Select the data set

    Specify your Google Analytics account, then select the property and the data set which you want to use for cost data import.

  • Fine-tune the settings

    Set the start date of data import and select the Google Analytics view you’d like to use.

  • Specify the BI project

    Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.

Data Import
All the data you collect is stored in your Google Analytics account only. You can manage access to the data at any time.
Legal API
We use both the official API and the OAuth authorization to ensure the security of your data.
Not Sell Advertising
We are not an advertising agency and we do not sell ads.
Official Gallery
Thousands of projects rely on OWOX BI. We are recognized as a Google Analytics Certified Partner.


Compare packages
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)

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