Import cost data from MyTarget into Google Analytics
Set up cost data import into Google Analytics to find out the efficiency of your advertising campaigns in MyTarget.CREATE PIPELINE
Measure the ROI of your advertising campaigns in MyTarget
Google Analytics reports only show cost data for AdWords.
To compare performance data for all your campaigns, you have to manually import the data from non-Google traffic sources, such as MyTarget, into Google Analytics. Streamlining this process will make your life a whole lot easier.
With OWOX BI Pipeline, you can automate the cost data import and get daily updates on your campaigns in MyTarget and other advertising services in the Google Analytics interface.
OWOX BI Pipeline
With the OWOX BI Pipeline, all the data on costs, clicks and impressions, is automatically transferred to Google Analytics from MyTarget and other advertising services.
Set up the pipeline to measure the efficiency of each of the ad campaigns and compare all your cost data in a single interface.
OWOX BI Pipeline ensures the accuracy of the data:
Validates UTM parameters in your campaigns — when necessary, you will get advice on how to correct them
Updates the data for the previous periods, if it changes in the statistics of the advertising service
Uploads the data from the selected date, including the historical data from up to 6 months in the past
Recognizes dynamic parameters in the settings of advertising campaigns
Converts the cost data currency to the currency set in Google Analytics
Set up the MyTarget cost data import in a few easy steps:
Log in to OWOX BI
Sign in to OWOX BI using your Google account.
Select MyTarget as the data source
Click on the «New Pipeline» button and select MyTarget as the data source.
Allow access to MyTarget
Allow access to your MyTarget account and select the relevant account type — Client, Manager or Agency.
Select the data set
Specify your Google Analytics account, then select the property and the data set which you want to use for cost data import.
Fine-tune the settings
Set the start date of data import and select the Google Analytics view you’d like to use.
Specify the BI project
Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.
service is updated within the indicated time.
in the advertising service.