Automatically Import Data from Twitter Ads to Google Analytics
OWOX BI Pipeline makes it easier to monitor the performance of your Twitter campaigns from inside the Google Analytics interface.SET UP THE PIPELINE
Get the cost, click and impression data for your Twitter campaigns automatically imported to Google Analytics
It can be quite a daunting challenge to accurately compare the performance across Twitter and other advertising services when the data you need is stored separately.
Google Analytics provides a Cost Analysis report where you can compare session, cost and revenue performance metrics across non-Google advertising services and Google AdWords. However, Google Analytics doesn't automatically collect data for Twitter and other non-Google advertising services. Typically you have to upload that data manually.
To get a clear view of your advertising investments, without having to waste your time on manual import, link Twitter and Google Analytics using OWOX BI Pipeline.
OWOX BI Pipeline
OWOX BI Pipeline helps you consolidate data from a number of sources, including Twitter and other non-Google advertising services.
The cost, click and impression data for your Twitter campaigns will automatically appear in Google Analytics. You’ll be able not only to see which of your campaigns bring you visitors, but also see how your campaigns perform as compared to each other, identify areas for improvement and optimize your advertising investments.
OWOX BI Pipeline guarantees that you get relevant, accurate data:
The data will be imported on a daily basis and updated should any changes occur in Twitter statistics.
Historical cost data can be imported from a specified date, up to 6 months back. You can also schedule a future date to start the import.
OWOX BI Pipeline will automatically convert the currency used in Twitter to the currency set up in the Google Analytics view.
You can use convenient short URLs at your discretion. URLs shortened by t.co or other shorteners will be expanded to ensure that traffic from such URLs is properly reported in Google Analytics.
Log in to OWOX BI
Sign in to OWOX BI using your Google account.
Provide access to Twitter
Authorize OWOX BI to use your Twitter account.
Provide access to Google Analytics
Select the Google Analytics account you want to use for cost data import.
Select the data set
Select the Google Analytics property and the data set that you want to import the data to.
Set the start date of data import, and select the Google Analytics view you’d like to use.
Specify the BI project
Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.
service is updated within the indicated time.
in the advertising service.