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Automatically Import Data from Twitter Ads to Google Analytics

OWOX BI Pipeline makes it easier to monitor the performance of your Twitter campaigns from inside the Google Analytics interface.


Get the cost, click and impression data for your Twitter campaigns automatically imported to Google Analytics

It can be quite a daunting challenge to accurately compare the performance across Twitter and other advertising services when the data you need is stored separately.

Google Analytics provides a Cost Analysis report where you can compare session, cost and revenue performance metrics across non-Google advertising services and Google AdWords. However, Google Analytics doesn't automatically collect data for Twitter and other non-Google advertising services. Typically you have to upload that data manually.

To get a clear view of your advertising investments, without having to waste your time on manual import, link Twitter and Google Analytics using OWOX BI Pipeline.

OWOX BI Pipeline

OWOX BI Pipeline helps you consolidate data from a number of sources, including Twitter and other non-Google advertising services.

The cost, click and impression data for your Twitter campaigns will automatically appear in Google Analytics. You’ll be able not only to see which of your campaigns bring you visitors, but also see how your campaigns perform as compared to each other, identify areas for improvement and optimize your advertising investments.

OWOX BI Pipeline guarantees that you get relevant, accurate data:

  • The data will be imported on a daily basis and updated should any changes occur in Twitter statistics.

  • Historical cost data can be imported from a specified date, up to 6 months back. You can also schedule a future date to start the import.

  • OWOX BI Pipeline will automatically convert the currency used in Twitter to the currency set up in the Google Analytics view.

  • You can use convenient short URLs at your discretion. URLs shortened by or other shorteners will be expanded to ensure that traffic from such URLs is properly reported in Google Analytics.


Simple Setup

Link Twitter and Google Analytics using OWOX BI Pipeline. The service will automatically transfer the data using the Twitter API.
  • Log in to OWOX BI

    Sign in to OWOX BI using your Google account.

  • Provide access to Twitter

    Authorize OWOX BI to use your Twitter account.

  • Provide access to Google Analytics

    Select the Google Analytics account you want to use for cost data import.

  • Select the data set

    Select the Google Analytics property and the data set that you want to import the data to.

  • Tweak Settings

    Set the start date of data import, and select the Google Analytics view you’d like to use.

  • Specify the BI project

    Select the BI project in which you want to use the pipeline. If you don’t have a project yet, please create one.

Data Import
All the imported data is only stored in your Google Analytics account. You can manage access to the data at any time.
Legal API
The security of your data is ensured by using both the Twitter API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and relevant data for decision making.
Official Gallery
OWOX BI Pipeline is published in the Google Analytics Technology Partner gallery. Our products have already earned the confidence of thousands of clients worldwide.


Compare packages
Historical data import, months
The number of previous months for which you can import historical cost data
Historical data updates, days
We automatically update the data in Google Analytics if the statistics of an advertising
service is updated within the indicated time.
Cost data import time, hours
The maximum time period within which data is sent to Google Analytics after they become available
in the advertising service.
Pipelines priority
up to 8 hours
Fixed price (paying month-to-month)
from $115/month

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