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Collect Raw Data from Yandex.Direct in Google BigQuery

Yandex Direct to Google BigQuery icon

Get full advertising statistics for your Yandex.Direct campaigns automatically imported to Google BigQuery on a daily basis.


Yandex.Direct serves content and search-based ads to up to 90 million people in Russia and other countries, and allows you to monitor ad performance through dozens of different metrics.

With OWOX BI Pipeline, raw data from Yandex.Direct can be imported to Google BigQuery on a daily basis, enabling a deeper analysis of your ad performance and target audiences. Click here to see the full list of parameters you’ll get in Google BigQuery.

With OWOX BI Pipeline you can:

  • Create granular custom reports to analyze data across more than 60 parameters imported from Yandex.Direct to Google BigQuery.
  • Bring data from different Yandex.Direct accounts
    Bring together the data from different Yandex.Direct accounts.
  • Combine Yandex.Direct data with data from other systems.
  • Optimize your bidding strategy for smart banner ads, by seeing what percentage of auctions you had the winning bid in, out of the total number of auctions that your smart banner ads participated in.

Simple Setup

Integrate Yandex.Direct and Google BigQuery through OWOX BI Pipeline. OWOX BI Pipeline will automatically transfer raw data from Yandex.Direct to Google BigQuery, on a daily basis.
  • Log in to OWOX BI

    Sign in to OWOX BI with your Google account.

  • Create a pipeline between Yandex.Direct and Google Analytics

    To enable importing data from Yandex.Direct to Google BigQuery, you need to have an active pipeline from Yandex.Direct to Google Analytics. If you have already configured the pipeline, you can skip to the next step.

  • Enable data import to Google BigQuery

    In the list of your pipelines, navigate to the pipeline you’re using to import cost data from Yandex.Direct to Google Analytics. On the «Import to Google BigQuery» tab, check the box next to «Activate data import to Google BigQuery». Next, add a new or select the Google account you use to work with Google BigQuery.

  • Save the changes

    The data will appear in Google BigQuery within 24 hours after the setup. You’ll be able to access the data at any time via the unique link on the «Import to Google BigQuery» tab.

Data Import
All the collected data will be stored and processed in the OWOX BI project in the Google Cloud Platform. OWOX BI guarantees that you’ll be the only person who can access and manage access to the data.
Legal API
The security of your data is ensured by using both the Facebook API and OAuth authentication.
Not Sell Advertising
We are not an advertising agency and we do not sell ads. Our ultimate goal is to ensure that you get accurate, unbiased and relevant data for decision making.
Official Gallery
OWOX BI is a Google Cloud Platform Authorized Technology Partner, trusted by thousands of clients worldwide.


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