Combine your data
We collect and process all the data you need
to easily build any reports
Processed $ 929 537 M
Collect Raw Data from Yandex.Direct in Google BigQuery
Get full advertising statistics for your Yandex.Direct campaigns automatically imported to Google BigQuery on a daily basis.SET UP THE PIPELINE
Yandex.Direct serves content and search-based ads to up to 90 million people in Russia and other countries, and allows you to monitor ad performance through dozens of different metrics.
With OWOX BI Pipeline, raw data from Yandex.Direct can be imported to Google BigQuery on a daily basis, enabling a deeper analysis of your ad performance and target audiences. Click here to see the full list of parameters you’ll get in Google BigQuery.
With OWOX BI Pipeline you can:
Create granular custom reports to analyze data across more than 60 parameters imported from Yandex.Direct to Google BigQuery.
Bring together the data from different Yandex.Direct accounts.
Combine Yandex.Direct data with data from other systems.
Optimize your bidding strategy for smart banner ads, by seeing what percentage of auctions you had the winning bid in, out of the total number of auctions that your smart banner ads participated in.
Log in to OWOX BI
Sign in to OWOX BI with your Google account.
Create a pipeline between Yandex.Direct and Google Analytics
To enable importing data from Yandex.Direct to Google BigQuery, you need to have an active pipeline from Yandex.Direct to Google Analytics. If you have already configured the pipeline, you can skip to the next step.
Enable data import to Google BigQuery
In the list of your pipelines, navigate to the pipeline you’re using to import cost data from Yandex.Direct to Google Analytics. On the «Import to Google BigQuery» tab, check the box next to «Activate data import to Google BigQuery». Next, add a new or select the Google account you use to work with Google BigQuery.
Save the changes
The data will appear in Google BigQuery within 24 hours after the setup. You’ll be able to access the data at any time via the unique link on the «Import to Google BigQuery» tab.