OWOX BI Transformation

Stop wasting time on data preparation. Use prebuilt SQL transformations (or create your own) to make raw data business-ready and get insights faster.

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Manage the whole data flow in an analyst-friendly UI

Control data processing and transformation in a convenient web interface with data lineage graphs:

Track how data moves and changes from connectors to dashboards
Immediately see any error or delay in updating data

Coming soon:

Set and control data transformation and metrics calculation logic in each report
Manage SQL transformations in a few clicks
Schedule data updates to keep data fresh

Work with analytics-ready data

OWOX BI transforms raw data into analytics-ready format, saving you hours on data preparation:

Recognized dynamic parameters, short links and errors in UTM tags
Currency conversion
Bot detection

Simplify data preparation

Use prebuilt SQL transformations (or create your own) to automatically prepare your data for reporting:

Cost data blending across all channels
Sessionization (merged session hits)
Single cross-device user profile
User type (new or returning)
Ad cost attributed to session
Modeled Conversion for cookieless measurement and conversion predictions
Attribution modeling (Last-click, Fist-click, U-shape, the algorithmic Funnel Based attribution model and custom models)

Get insights faster

OWOX BI makes your raw data from multiple sources ready for ad hoc analysis, saving crucial data engineering and analytics resources.

Easily connect Data Studio or another BI tool to OWOX BI and create the reports you need in a few minutes.

Great data for great analysis

Accurate

Due to seamless data collection and preparation, you don’t have the risk of human errors and poor execution quality. Moreover, you have full control over the whole data flow and can see all errors as they appear.

Fresh

With OWOX BI, your data is always fresh. You can schedule data updates for each transformation or report.

Accessible

Automated SQL-based transformations and UI scheduling empower your teams to transform data. No engineering skills or complex tools required.

Accelerated

Use business-ready data to quickly build any ad hoc report to answer decision-makers’ questions.

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