--- title: "Alyona Samovar — Senior Digital Analyst at OWOX" canonical: "https://www.owox.com/team/alyona-samovar" updated: "2026-09-29" --- ![Alyona Samovar](https://cdn.owox.com/www/webflow/6799099d337aa8a997b03b56_Alyona-Samovar.png/public) # Alyona Samovar Senior Digital Analyst Alyona Samovar is a Senior Digital Analyst who spent years at OWOX helping enterprise clients design analytics systems, build BigQuery reporting pipelines, and optimize marketing measurement. She specializes in SQL-based analytics, data modeling, and turning raw marketing data into actionable insights. Alyona writes about practical analytics workflows, BigQuery best practices, and data-driven decision-making. ## Articles * [How to Link Google Ads and Google Analytics 4](/blog/articles/how-to-link-your-google-adwords-and-analytics-accounts) · Oct 2026 * [BigQuery Aggregate Functions: COUNT, SUM, STRING\_AGG, ARRAY\_AGG and More](/blog/articles/bigquery-aggregate-functions) · Oct 2026 * [BigQuery IF, CASE, IFNULL, NULLIF and COALESCE, with Tested Examples](/blog/articles/bigquery-conditional-expressions) · Oct 2026 * [BigQuery CREATE TABLE and DROP TABLE: Syntax and Examples](/blog/articles/bigquery-create-drop-tables-data-definition-language) · Oct 2026 * [BigQuery DML: INSERT, UPDATE, DELETE and MERGE with Tested Examples](/blog/articles/bigquery-data-manipulation-language) · Oct 2026 * [BigQuery Math Functions: ROUND, SAFE\_DIVIDE, MOD, POW and More](/blog/articles/bigquery-mathematical-functions) · Oct 2026 * [BigQuery Navigation Functions: LAG, LEAD, LAST\_VALUE and PERCENTILE\_CONT](/blog/articles/bigquery-navigation-functions) · Oct 2026 * [BigQuery ROW\_NUMBER, RANK, DENSE\_RANK and NTILE, with Tested Examples](/blog/articles/bigquery-numbering-functions) · Oct 2026 * [BigQuery Public Datasets: How to Find, Query and Pay for Them](/blog/articles/bigquery-public-datasets) · Oct 2026 * [BigQuery Sandbox: Free Limits, Setup and What Happens When You Upgrade](/blog/articles/bigquery-sandbox) · Oct 2026 * [BigQuery SQL: Syntax, Clause Order and Tested Examples](/blog/articles/bigquery-sql-guide) · Oct 2026 * [BigQuery Statistical Aggregate Functions: STDDEV, VARIANCE, CORR and Median](/blog/articles/bigquery-statistical-aggregate-functions) · Oct 2026 * [BigQuery Table Explorer and Data Insights: What Changed, and the SQL to Profile a Table Yourself](/blog/articles/bigquery-table-explorer-and-data-insights) · Oct 2026 * [BigQuery Data Types: Which to Use, with Sizes, Limits and Tested Examples](/blog/articles/bigquery-top-essential-data-types) · Oct 2026 * [BigQuery Console Guide: BigQuery Studio, the Query Editor and Job History](/blog/articles/bigquery-user-interface) · Oct 2026 * [BigQuery Wildcard Tables and \_TABLE\_SUFFIX, with Measured Costs](/blog/articles/bigquery-wildcard-tables) · Oct 2026 * [BigQuery Window Functions: OVER, PARTITION BY, Frames and LAG, with Examples](/blog/articles/bigquery-window-functions) · Oct 2026 * [GA4 User Properties in BigQuery: user\_id, user\_pseudo\_id, First Touch and LTV](/blog/articles/extract-ga4-user-properties-and-metrics) · Oct 2026 * [GA4 BigQuery Export Schema: The Tables, the Fields and How Dates Work](/blog/articles/ga4-bigquery-export-event-table-schema-and-dates) · Oct 2026 * [GA4 BigQuery Export Mistakes: Nine That Change Your Numbers, and the Fix for Each](/blog/articles/ga4-bigquery-export-mistakes-and-solutions) · Oct 2026 * [How to Query GA4 Event Data in BigQuery: Sessions, Sources and Revenue](/blog/articles/query-ga4-event-data-in-bigquery) · Oct 2026 * [How to Unnest GA4 event\_params in BigQuery: page\_location, ga\_session\_id and Items](/blog/articles/unnest-ga4-event-parameters-in-bigquery) · Oct 2026 * [Database vs Data Warehouse vs Data Lake: What Each One is for and Where Your Data Belongs](/blog/articles/database-data-warehouse-data-lake) · Oct 2026 * [Google Ads Enhanced Conversions: How to Set Them up in 2026](/blog/articles/google-ads-enhanced-conversions) · Oct 2026 * [Google Analytics for Mobile Apps: A GA4 and Firebase Guide](/blog/articles/guide-to-mobile-app-analytics) · Oct 2026 * [Marketing Analytics: What It is and How It Drives Better Decisions](/blog/articles/marketing-analytics-helps-businesses-make-data-driven-decisions) · Oct 2026 * [RFM Analysis: How to Segment Customers by Recency, Frequency and Value](/blog/articles/rfm-analysis) · Oct 2026 * [How to Connect BigQuery to Excel: Four Ways That Work](/blog/articles/bigquery-connector-for-excel) · Oct 2026 * [BigQuery Query Examples: Six Sample Queries on GA4 Data](/blog/articles/bigquery-query-examples) · Oct 2026 * [Microsoft Ads (Bing Ads) in Google Analytics 4: Setup Guide](/blog/articles/bing-ads-google-analytics) · Oct 2026 * [GA4 Default Channel Group: The Rules, and How to Build Your Own](/blog/articles/channel-grouping-in-google-analytics4-vs-universal-analytics) · Oct 2026 * [Direct Traffic in Google Analytics 4: Causes and Fixes](/blog/articles/direct-traffic) · Oct 2026 * [Duplicate Transactions in GA4: How to Find and Remove Them](/blog/articles/duplicate-transactions-in-google-analytics) · Oct 2026 * [E-Commerce Tracking in Google Analytics 4 with Google Tag Manager](/blog/articles/ecommerce-google-analytics4) · Oct 2026 * [Google Ads to BigQuery: Two Ways to Connect, Step by Step](/blog/articles/google-ads-google-bigquery) · Oct 2026 * [Google Analytics Client ID in GA4: What It is, How to Get It](/blog/articles/google-analytics-client-id) · Oct 2026 * [GA4 Reports in Google Sheets: Two Ways to Automate Them](/blog/articles/google-analytics-reports-in-google-sheets) · Oct 2026 * [BigQuery Standard SQL vs Legacy SQL: What Changed and How to Switch](/blog/articles/google-bigquery-standard-sql) · Oct 2026 * [How to Calculate Marketing ROI, and Defend the Number](/blog/articles/how-to-calculate-roi) · Oct 2026 * [How to Track Facebook Ads in Google Analytics 4](/blog/articles/how-to-track-facebook-ads) · Oct 2026 * [Semrush vs Similarweb: Which is More Accurate? A Test on 787 Websites](/blog/articles/semrush-vs-similarweb) · Oct 2026 * [BigQuery Array Functions: Syntax and Tested Examples](/blog/articles/bigquery-array-functions) · Oct 2026 * [BigQuery CAST and SAFE\_CAST: Convert Data Types Without Errors](/blog/articles/bigquery-cast-and-safe-cast) · Oct 2026 * [BigQuery Date Functions: Syntax, Examples and Common Errors](/blog/articles/bigquery-date-functions) · Oct 2026 * [BigQuery Datetime Functions: Syntax and Tested Examples](/blog/articles/bigquery-datetime-functions) · Oct 2026 * [What is Google BigQuery: How It Works, Costs and Where to Start](/blog/articles/bigquery-everything-you-need-to-know) · Oct 2026 * [JOIN vs UNION in SQL: The Difference, with Examples](/blog/articles/bigquery-join-and-union-difference) · Oct 2026 * [BigQuery ML: What It is, Model Types and a Working Example](/blog/articles/bigquery-ml) · Oct 2026 * [BigQuery ALTER TABLE: Add, Rename, Drop Columns, Change Types](/blog/articles/bigquery-modify-tables-data-definition-language) · Oct 2026 * [BigQuery Partitioned Tables: How to Create and Query Them](/blog/articles/bigquery-partitioned-tables) · Oct 2026 * [BigQuery Pricing: What Queries and Storage Cost, with Examples](/blog/articles/bigquery-pricing) · Oct 2026 * [WHERE vs HAVING vs QUALIFY in SQL: Which Filter to Use](/blog/articles/bigquery-sql-where-vs-having-vs-qualify) · Oct 2026 * [BigQuery String Functions: Syntax and Tested Examples](/blog/articles/string-functions-bigquery) · Oct 2026 * [How to Upload Data to BigQuery: CSV, Google Drive and SQL](/blog/articles/upload-data-to-bigquery) · Oct 2026 * [Data Analysis Tools in 2026: 19 Tools by the Job They Do](/blog/articles/data-analysis-tools) · Oct 2026 * [Data-Driven Attribution: How Google's Model Works in GA4, Google Ads and Search Ads 360](/blog/articles/data-driven-attribution) · Oct 2026 * [Top 10 Advertising Reporting Tools in 2026](/blog/articles/advertising-reports) · Apr 2026 * [14 Best Reporting Tools and Software in 2026](/blog/articles/reporting-tools) · Apr 2026 * [How to Calculate CPL in 2026: A Definitive Guide](/blog/articles/what-is-cpl) · Apr 2026 * [How to Install Google Tag Manager on Your Website](/blog/articles/how-to-install-gtm) · Sep 2025 * [Data Masking Use Cases: Examples Across Industries](/blog/articles/data-masking-use-cases) · Feb 2025 * [How to Solve the GDPR Problem with a GTM Server-Side Tag](/blog/articles/how-to-solve-the-gdpr-problem-with-a-gtm-server-side-tag) · Jul 2024 * [Data Transformation Basics: Process, Types and Tools](/blog/articles/data-transformation-basics) · Sep 2023 * [How to Set up GA4 Tags with Google Tag Manager](/blog/articles/set-up-ga4-tags-using-gtm) · Sep 2023 * [UTM ID: The Parameter GA4 Needs to Import Non-Google Ad Costs](/blog/articles/utm-id) · Apr 2023 ## Success stories * [How OWOX Helped Reformation Make Smarter Decisions](/blog/success-stories/reformation) · May 2025 * [ZOOD: 6-Week Data Reporting Transformation with OWOX](/blog/success-stories/zood) · Feb 2024 * [Transforming Data Analytics for ArtPix 3D: Case Study](/blog/success-stories/artpix) · Sep 2023 * [Delfast Saves 80% on Ad Costs: Case Study by OWOX](/blog/success-stories/delfast) · May 2023 * [Advanced Analytics Setup for CS:GO Trading by OWOX](/blog/success-stories/setting-up-advanced-analytics-for-a-cs-go-trading-site) · Nov 2022 * [How to Use Available Customer Data for LTV Prediction](/blog/success-stories/ltv-use-data-to-predict-customer-value) · Apr 2022 * [Setting up Advanced Analytics for Online Streaming Services](/blog/success-stories/advanced-analytics-for-an-online-movie-streaming-service) · Jan 2022 * [Calculating Delivery Cost and ROMI for Purchase Orders](/blog/success-stories/how-to-calculate-the-cost-of-delivery-and-romi) · Dec 2021 * [Quick Access to All Essential E-Commerce Product KPIs](/blog/success-stories/quick-access-to-all-product-kpis-important-to-ecommerce) · Oct 2021 * [Automate Marketing Reporting for Restaurants](/blog/success-stories/how-to-automate-marketing-reporting-in-the-restaurant-business) · Oct 2021 * [EVA Case Study: Real-Time Data Boosts Sales Promotions](/blog/success-stories/eva) · Oct 2021 * [Use Advanced Analytics to Reduce Low-Quality Apps](/blog/success-stories/advanced-analytics-to-increase-conversions) · Sep 2021 * [Build Cross-Platform Analytics for Large-Scale Marketplace](/blog/success-stories/how-to-build-cross-platform-analytics-for-a-marketplace) · Aug 2021 * [Raw Facebook Ads Data: SEMrush's Strategy to Maximize ROI](/blog/success-stories/why-collect-raw-facebook-ads-spend-data) · Sep 2020 * [Monitoring Web Data Quality: FxPro Case Study](/blog/success-stories/case-how-to-keep-track-of-data-quality) · Apr 2020 * [Automating Ad Campaign Reports for a Digital Agency](/blog/success-stories/case-how-to-automate-campaign-reporting) · Mar 2020 * [A Pigu Group Case Study on Driving Real-Time Sales](/blog/success-stories/track-and-drive-marketing-activities-in-real-time) · Feb 2020 * [Fabelio Case Study: Merging Online and Offline Customers](/blog/success-stories/fabelio) · Apr 2019 * [Identifying ROPO: Online Influence on Offline Purchases](/blog/success-stories/how-to-identify-ropo) · Apr 2019 * [Evaluating ROPO Analysis in Omnichannel Marketing Analytics](/blog/success-stories/how-useful-is-it-for-omnichannel-marketing-analytics) · Mar 2019 * [Evaluate Ads in 1 Report and Save 4 Hours Daily](/blog/success-stories/mataharimall) · Dec 2018 * [Set up Marketing Analytics](/blog/success-stories/comfy) · Dec 2018 * [Increase ROI 2.5x and Cut Ad Costs in Half](/blog/success-stories/increase-roi-while-cutting-ad-costs-in-half) · Oct 2018 * [Boost Sales & Loyalty by Fixing Checkout Errors](/blog/success-stories/how-to-boost-sales-and-customer-loyalty) · Jul 2018 * [Google Ads: Assisted Conversions Analysis by IQ Option](/blog/success-stories/iq-option) · May 2018 * [Ad Performance with Customer Cohort Analysis](/blog/success-stories/customer-cohort-analysis-measure-ad-performance) · Mar 2018 * [ROPO Analysis for Ecommerce](/blog/success-stories/darjeeling) · Mar 2018 * [Competitors’ Prices Impact Sales: Citrus Success](/blog/success-stories/citrus) · Mar 2018 * [Measuring ROPO for an Omnichannel Retail](/blog/success-stories/how-to-measure-the-ropo-effect-for-an-omnichannel-retailer) · Jan 2018 * [Orcanta Case Study: Boosting Email Marketing Revenue by 126%](/blog/success-stories/orcanta) · Dec 2017 * [How to Improve Advertising-to-Sales Ratio by 10%](/blog/success-stories/how-to-improve-the-advertising-to-sales-ratio) · Nov 2017 * [15% Email Conversion Rate for Travel Agencies](/blog/success-stories/achieve-email-conversion-rate-for-a-travel-agency) · Aug 2017 * [The Answear Success Story of Increasing Revenue by OWOX](/blog/success-stories/answear) · Aug 2017 * [Evaluating Acquisition Channels and LTV via Cohort Analysis](/blog/success-stories/boodmo) · Jun 2017 * [Optimizing Ad Campaigns Using Assisted Conversions](/blog/success-stories/optimize-advertising-campaigns-with-assisted-conversions) · Apr 2017 * [Contentmart's Customer Journey: A Success Story by OWOX](/blog/success-stories/contentmart) · Nov 2016 * [Rozetka: 9% AOV & 18% Marketing Revenue Growth](/blog/success-stories/rozetka) · Jun 2015 * [Optimize Sales Funnels for Better Conversion Rates](/blog/success-stories/semrush) · Jun 2015 * [Boost Revenue by Cutting Ad Costs for Bookings](/blog/success-stories/increase-revenue-through-optimization-of-advertising-costs) · Jun 2015 ## 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Where the page has a Markdown twin, its address follows the link. - [How to Link Google Ads and Google Analytics 4](https://www.owox.com/blog/articles/how-to-link-your-google-adwords-and-analytics-accounts) — /blog/articles/how-to-link-your-google-adwords-and-analytics-accounts.md - [BigQuery Aggregate Functions: COUNT, SUM, STRING_AGG, ARRAY_AGG and More](https://www.owox.com/blog/articles/bigquery-aggregate-functions) — /blog/articles/bigquery-aggregate-functions.md - [BigQuery IF, CASE, IFNULL, NULLIF and COALESCE, with Tested Examples](https://www.owox.com/blog/articles/bigquery-conditional-expressions) — /blog/articles/bigquery-conditional-expressions.md - [BigQuery CREATE TABLE and DROP TABLE: Syntax and Examples](https://www.owox.com/blog/articles/bigquery-create-drop-tables-data-definition-language) — /blog/articles/bigquery-create-drop-tables-data-definition-language.md - [BigQuery DML: INSERT, UPDATE, DELETE and MERGE with Tested Examples](https://www.owox.com/blog/articles/bigquery-data-manipulation-language) — /blog/articles/bigquery-data-manipulation-language.md - [BigQuery Math Functions: ROUND, SAFE_DIVIDE, MOD, POW and More](https://www.owox.com/blog/articles/bigquery-mathematical-functions) — /blog/articles/bigquery-mathematical-functions.md - [BigQuery Navigation Functions: LAG, LEAD, LAST_VALUE and PERCENTILE_CONT](https://www.owox.com/blog/articles/bigquery-navigation-functions) — /blog/articles/bigquery-navigation-functions.md - [BigQuery ROW_NUMBER, RANK, DENSE_RANK and NTILE, with Tested Examples](https://www.owox.com/blog/articles/bigquery-numbering-functions) — /blog/articles/bigquery-numbering-functions.md - [BigQuery Public Datasets: How to Find, Query and Pay for Them](https://www.owox.com/blog/articles/bigquery-public-datasets) — /blog/articles/bigquery-public-datasets.md - [BigQuery Sandbox: Free Limits, Setup and What Happens When You Upgrade](https://www.owox.com/blog/articles/bigquery-sandbox) — /blog/articles/bigquery-sandbox.md - [BigQuery SQL: Syntax, Clause Order and Tested Examples](https://www.owox.com/blog/articles/bigquery-sql-guide) — /blog/articles/bigquery-sql-guide.md - [BigQuery Statistical Aggregate Functions: STDDEV, VARIANCE, CORR and Median](https://www.owox.com/blog/articles/bigquery-statistical-aggregate-functions) — /blog/articles/bigquery-statistical-aggregate-functions.md - [BigQuery Table Explorer and Data Insights: What Changed, and the SQL to Profile a Table Yourself](https://www.owox.com/blog/articles/bigquery-table-explorer-and-data-insights) — /blog/articles/bigquery-table-explorer-and-data-insights.md - [BigQuery Data Types: Which to Use, with Sizes, Limits and Tested Examples](https://www.owox.com/blog/articles/bigquery-top-essential-data-types) — /blog/articles/bigquery-top-essential-data-types.md - [BigQuery Console Guide: BigQuery Studio, the Query Editor and Job History](https://www.owox.com/blog/articles/bigquery-user-interface) — /blog/articles/bigquery-user-interface.md - [BigQuery Wildcard Tables and _TABLE_SUFFIX, with Measured Costs](https://www.owox.com/blog/articles/bigquery-wildcard-tables) — /blog/articles/bigquery-wildcard-tables.md - [BigQuery Window Functions: OVER, PARTITION BY, Frames and LAG, with Examples](https://www.owox.com/blog/articles/bigquery-window-functions) — /blog/articles/bigquery-window-functions.md - [GA4 User Properties in BigQuery: user_id, user_pseudo_id, First Touch and LTV](https://www.owox.com/blog/articles/extract-ga4-user-properties-and-metrics) — /blog/articles/extract-ga4-user-properties-and-metrics.md - [GA4 BigQuery Export Schema: The Tables, the Fields and How Dates Work](https://www.owox.com/blog/articles/ga4-bigquery-export-event-table-schema-and-dates) — /blog/articles/ga4-bigquery-export-event-table-schema-and-dates.md - [GA4 BigQuery Export Mistakes: Nine That Change Your Numbers, and the Fix for Each](https://www.owox.com/blog/articles/ga4-bigquery-export-mistakes-and-solutions) — /blog/articles/ga4-bigquery-export-mistakes-and-solutions.md - [How to Query GA4 Event Data in BigQuery: Sessions, Sources and Revenue](https://www.owox.com/blog/articles/query-ga4-event-data-in-bigquery) — /blog/articles/query-ga4-event-data-in-bigquery.md - [How to Unnest GA4 event_params in BigQuery: page_location, ga_session_id and Items](https://www.owox.com/blog/articles/unnest-ga4-event-parameters-in-bigquery) — /blog/articles/unnest-ga4-event-parameters-in-bigquery.md - [Database vs Data Warehouse vs Data Lake: What Each One is for and Where Your Data Belongs](https://www.owox.com/blog/articles/database-data-warehouse-data-lake) — /blog/articles/database-data-warehouse-data-lake.md - [Google Ads Enhanced Conversions: How to Set Them up in 2026](https://www.owox.com/blog/articles/google-ads-enhanced-conversions) — /blog/articles/google-ads-enhanced-conversions.md - [Google Analytics for Mobile Apps: A GA4 and Firebase Guide](https://www.owox.com/blog/articles/guide-to-mobile-app-analytics) — /blog/articles/guide-to-mobile-app-analytics.md - [Marketing Analytics: What It is and How It Drives Better Decisions](https://www.owox.com/blog/articles/marketing-analytics-helps-businesses-make-data-driven-decisions) — /blog/articles/marketing-analytics-helps-businesses-make-data-driven-decisions.md - [RFM Analysis: How to Segment Customers by Recency, Frequency and Value](https://www.owox.com/blog/articles/rfm-analysis) — /blog/articles/rfm-analysis.md - [How to Connect BigQuery to Excel: Four Ways That Work](https://www.owox.com/blog/articles/bigquery-connector-for-excel) — /blog/articles/bigquery-connector-for-excel.md - [BigQuery Query Examples: Six Sample Queries on GA4 Data](https://www.owox.com/blog/articles/bigquery-query-examples) — /blog/articles/bigquery-query-examples.md - [Microsoft Ads (Bing Ads) in Google Analytics 4: Setup Guide](https://www.owox.com/blog/articles/bing-ads-google-analytics) — /blog/articles/bing-ads-google-analytics.md - [GA4 Default Channel Group: The Rules, and How to Build Your Own](https://www.owox.com/blog/articles/channel-grouping-in-google-analytics4-vs-universal-analytics) — /blog/articles/channel-grouping-in-google-analytics4-vs-universal-analytics.md - [Direct Traffic in Google Analytics 4: Causes and Fixes](https://www.owox.com/blog/articles/direct-traffic) — /blog/articles/direct-traffic.md - [Duplicate Transactions in GA4: How to Find and Remove Them](https://www.owox.com/blog/articles/duplicate-transactions-in-google-analytics) — /blog/articles/duplicate-transactions-in-google-analytics.md - [E-Commerce Tracking in Google Analytics 4 with Google Tag Manager](https://www.owox.com/blog/articles/ecommerce-google-analytics4) — /blog/articles/ecommerce-google-analytics4.md - [Google Ads to BigQuery: Two Ways to Connect, Step by Step](https://www.owox.com/blog/articles/google-ads-google-bigquery) — /blog/articles/google-ads-google-bigquery.md - [Google Analytics Client ID in GA4: What It is, How to Get It](https://www.owox.com/blog/articles/google-analytics-client-id) — /blog/articles/google-analytics-client-id.md - [GA4 Reports in Google Sheets: Two Ways to Automate Them](https://www.owox.com/blog/articles/google-analytics-reports-in-google-sheets) — /blog/articles/google-analytics-reports-in-google-sheets.md - [BigQuery Standard SQL vs Legacy SQL: What Changed and How to Switch](https://www.owox.com/blog/articles/google-bigquery-standard-sql) — /blog/articles/google-bigquery-standard-sql.md - [How to Calculate Marketing ROI, and Defend the Number](https://www.owox.com/blog/articles/how-to-calculate-roi) — /blog/articles/how-to-calculate-roi.md - [How to Track Facebook Ads in Google Analytics 4](https://www.owox.com/blog/articles/how-to-track-facebook-ads) — /blog/articles/how-to-track-facebook-ads.md - [Semrush vs Similarweb: Which is More Accurate? A Test on 787 Websites](https://www.owox.com/blog/articles/semrush-vs-similarweb) — /blog/articles/semrush-vs-similarweb.md - [BigQuery Array Functions: Syntax and Tested Examples](https://www.owox.com/blog/articles/bigquery-array-functions) — /blog/articles/bigquery-array-functions.md - [BigQuery CAST and SAFE_CAST: Convert Data Types Without Errors](https://www.owox.com/blog/articles/bigquery-cast-and-safe-cast) — /blog/articles/bigquery-cast-and-safe-cast.md - [BigQuery Date Functions: Syntax, Examples and Common Errors](https://www.owox.com/blog/articles/bigquery-date-functions) — /blog/articles/bigquery-date-functions.md - [BigQuery Datetime Functions: Syntax and Tested Examples](https://www.owox.com/blog/articles/bigquery-datetime-functions) — /blog/articles/bigquery-datetime-functions.md - [What is Google BigQuery: How It Works, Costs and Where to Start](https://www.owox.com/blog/articles/bigquery-everything-you-need-to-know) — /blog/articles/bigquery-everything-you-need-to-know.md - [JOIN vs UNION in SQL: The Difference, with Examples](https://www.owox.com/blog/articles/bigquery-join-and-union-difference) — /blog/articles/bigquery-join-and-union-difference.md - [BigQuery ML: What It is, Model Types and a Working Example](https://www.owox.com/blog/articles/bigquery-ml) — /blog/articles/bigquery-ml.md - [BigQuery ALTER TABLE: Add, Rename, Drop Columns, Change Types](https://www.owox.com/blog/articles/bigquery-modify-tables-data-definition-language) — /blog/articles/bigquery-modify-tables-data-definition-language.md - [BigQuery Partitioned Tables: How to Create and Query Them](https://www.owox.com/blog/articles/bigquery-partitioned-tables) — /blog/articles/bigquery-partitioned-tables.md - [BigQuery Pricing: What Queries and Storage Cost, with Examples](https://www.owox.com/blog/articles/bigquery-pricing) — /blog/articles/bigquery-pricing.md - [WHERE vs HAVING vs QUALIFY in SQL: Which Filter to Use](https://www.owox.com/blog/articles/bigquery-sql-where-vs-having-vs-qualify) — /blog/articles/bigquery-sql-where-vs-having-vs-qualify.md - [BigQuery String Functions: Syntax and Tested Examples](https://www.owox.com/blog/articles/string-functions-bigquery) — /blog/articles/string-functions-bigquery.md - [How to Upload Data to BigQuery: CSV, Google Drive and SQL](https://www.owox.com/blog/articles/upload-data-to-bigquery) — /blog/articles/upload-data-to-bigquery.md - [Data Analysis Tools in 2026: 19 Tools by the Job They Do](https://www.owox.com/blog/articles/data-analysis-tools) — /blog/articles/data-analysis-tools.md - [Data-Driven Attribution: How Google's Model Works in GA4, Google Ads and Search Ads 360](https://www.owox.com/blog/articles/data-driven-attribution) — /blog/articles/data-driven-attribution.md - [Top 10 Advertising Reporting Tools in 2026](https://www.owox.com/blog/articles/advertising-reports) — /blog/articles/advertising-reports.md - [14 Best Reporting Tools and Software in 2026](https://www.owox.com/blog/articles/reporting-tools) — /blog/articles/reporting-tools.md - [How to Calculate CPL in 2026: A Definitive Guide](https://www.owox.com/blog/articles/what-is-cpl) — /blog/articles/what-is-cpl.md - [How to Install Google Tag Manager on Your Website](https://www.owox.com/blog/articles/how-to-install-gtm) — /blog/articles/how-to-install-gtm.md - [Data Masking Use Cases: Examples Across Industries](https://www.owox.com/blog/articles/data-masking-use-cases) — /blog/articles/data-masking-use-cases.md - [How to Solve the GDPR Problem with a GTM Server-Side Tag](https://www.owox.com/blog/articles/how-to-solve-the-gdpr-problem-with-a-gtm-server-side-tag) — /blog/articles/how-to-solve-the-gdpr-problem-with-a-gtm-server-side-tag.md - [Data Transformation Basics: Process, Types and Tools](https://www.owox.com/blog/articles/data-transformation-basics) — /blog/articles/data-transformation-basics.md - [How to Set up GA4 Tags with Google Tag Manager](https://www.owox.com/blog/articles/set-up-ga4-tags-using-gtm) — /blog/articles/set-up-ga4-tags-using-gtm.md - [UTM ID: The Parameter GA4 Needs to Import Non-Google Ad Costs](https://www.owox.com/blog/articles/utm-id) — /blog/articles/utm-id.md - [How OWOX Helped Reformation Make Smarter Decisions](https://www.owox.com/blog/success-stories/reformation) — /blog/success-stories/reformation.md - 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