---
title: "Vlad Flaks — CEO & Co-Founder of OWOX"
canonical: "https://www.owox.com/team/vlad-flaks"
updated: "2026-09-29"
---

![Vlad Flaks](https://cdn.owox.com/www/webflow/6a6bbf472a2f787534923471_1720202969781.jpg/public)

# Vlad Flaks

CEO & Founder

Vlad Flaks is the CEO and co-founder of OWOX, where he leads the company's mission to make analytics infrastructure accessible to every data team. With over a decade of experience building analytics products, Vlad has guided OWOX from a marketing analytics tool to a full warehouse-native analytics platform. He writes about the future of analytics, data democratization, and building a SaaS company in the data space.

## Articles

*   [E-Commerce Data Processing: Who Controls Your Data and Your Numbers](/blog/articles/who-is-in-control-of-your-data) · Oct 2026
*   [Custom Attribution Models: When the Standard Ones are Wrong and How to Build Your Own](/blog/articles/how-to-leverage-attribution) · Oct 2026
*   [Marketing Attribution Models: How Each One Works and How to Build Your Own](/blog/articles/marketing-attribution-models) · Oct 2026

## Success stories

*   [Pürblack® Success Story: Trusted Data & AI Answers with OWOX](/blog/success-stories/purblack) · Jul 2026

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## Links

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [E-Commerce Data Processing: Who Controls Your Data and Your Numbers](https://www.owox.com/blog/articles/who-is-in-control-of-your-data) — /blog/articles/who-is-in-control-of-your-data.md
- [Custom Attribution Models: When the Standard Ones are Wrong and How to Build Your Own](https://www.owox.com/blog/articles/how-to-leverage-attribution) — /blog/articles/how-to-leverage-attribution.md
- [Marketing Attribution Models: How Each One Works and How to Build Your Own](https://www.owox.com/blog/articles/marketing-attribution-models) — /blog/articles/marketing-attribution-models.md
- [Pürblack® Success Story: Trusted Data & AI Answers with OWOX](https://www.owox.com/blog/success-stories/purblack) — /blog/success-stories/purblack.md