--- title: "Analytics Video Tutorials & Demos | OWOX" canonical: "https://www.owox.com/video" updated: "2026-09-29" --- # Analytics Video Tutorials & Demos 37 videos [marketing analytics · 5 Data Mistakes Even Smart Marketers Make All the Time · May 19, 2025](/video/5-data-mistakes-smart-marketers-make) [data analytics · #2 Data Collection: Gathering the Right Data for Better Insights | 12-step data analytics roadmap · Oct 3, 2024](/video/data-collection) [data analytics · #3 Data Preparation: Turning Raw Data into Gold | 12-step data analytics roadmap · Oct 3, 2024](/video/data-preparation) [data analytics · #4 Delivering Insights: From Data to Decisions – Step-by-Step | 12-step data analytics roadmap · Oct 3, 2024](/video/delivering-insights) [data analytics · #1: The Analytics Plan. Crafting a Winning Strategy from Scratch | 12-step data analytics roadmap · Oct 3, 2024](/video/the-analytics-plan) [data analytics · Top 5 Problems Every Business Face in Data Analytics (And How to Fix Them) · Oct 3, 2024](/video/top-5-problems-every-business-face) [google sheets tips · Mastering the UNIQUE Function in Google Sheets · Aug 22, 2024](/video/unique-function-in-google-sheets) [google sheets tips · Exploring QUERY Function in Google Sheets: The Full Guide · Aug 8, 2024](/video/query-function-in-google-sheets) [google sheets tips · Mastering ARRAYFORMULA in Google Sheets: A Complete Guide · Aug 1, 2024](/video/arrayformula-in-google-sheets) [google sheets tips · How to Split Cells in Google Sheets · Jul 25, 2024](/video/how-to-split-cells-in-google-sheets) [google sheets tips · Everything About VLOOKUP in Google Sheets · Jul 25, 2024](/video/vlookup-in-google-sheets) [sql · How to Use SUBQUERIES in SQL with Examples · Jul 11, 2024](/video/how-to-use-subqueries-in-sql) [sql · Joining tables in SQL | INNER JOIN, LEFT JOIN, RIGHT JOIN, FULL JOIN, UNION · Jun 27, 2024](/video/joining-tables-in-sql) [reporting · How to Make Complex Data Accessible | Corporate Reporting in Spreadsheets · Jun 20, 2024](/video/corporate-reporting-in-spreadsheets) [bigquery · OWOX: Reports, Charts & Pivots · Jun 20, 2024](/video/owox-reports-charts-and-pivots) [bigquery · How to Connect BigQuery to Google Sheets: Top 3 Ways to Import Data · Jun 13, 2024](/video/how-to-connect-bigquery-to-google-sheets) [sql · Linking Database Tables | Primary & Foreign Keys | Data Analytics for Beginners · Jun 5, 2024](/video/linking-database-tables) [sql · What is a Query? Data Analytics for Beginners · May 30, 2024](/video/what-is-a-query) [data analytics · Why, When & Which Data Warehouse Is Perfect for Your Business Needs | BigQuery, Snowflake, Redshift · May 23, 2024](/video/why-when-which-data-warehouse) [sql · Learn Basic SQL Queries in 20 minutes (Lesson 2) | Data Analytics for Beginners · May 15, 2024](/video/learn-basic-sql-queries-in-20-minutes-lesson-2) [bigquery · How to Build a GA4 User Acquisition Standard Report in BigQuery · May 9, 2024](/video/how-to-build-a-ga4-user-acquisition-standard-report-in-bigquery) [bigquery · GA4 Events Data Schema in BigQuery | Marketing Analytics for Beginners · Apr 25, 2024](/video/ga4-events-data-schema-in-bigquery) [bigquery · How to Query GA4 Event Data in BigQuery | Marketing Analytics for Beginners · Apr 25, 2024](/video/how-to-query-ga4-event-data-in-bigquery) [sql · How to Use ChatGPT to Write SQL Queries for BigQuery From Scratch · Apr 24, 2024](/video/how-to-use-chatgpt-to-write-sql-queries-for-bigquery) [bigquery · 8 Reasons to Export GA4 Data to BigQuery | Marketing Analytics for Beginners · Apr 11, 2024](/video/8-reasons-to-export-ga4-data-to-bigquery) [sql · Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners · Apr 4, 2024](/video/learn-basic-sql-queries-in-20-minutes-lesson-1) [marketing · What is the Customer Lifetime Value (LTV)? Marketing Analytics For Beginners · Mar 28, 2024](/video/customer-lifetime-value) [marketing analytics · What is data-driven marketing in 2024? Marketing Analytics For Beginners · Mar 21, 2024](/video/what-is-data-driven-marketing-in-2024) [data analytics · The Critical Role of Data Freshness in 2024 · Mar 12, 2024](/video/the-critical-role-of-data-freshness-in-2024) [data analytics · 8 Data Analytics Terms Everyone Should Know | Marketing Analytics for Beginners · Mar 7, 2024](/video/8-data-analytics-terms-everyone-should-know) [marketing analytics · What Are Metrics & Dimensions? Marketing Analytics for Beginners · Feb 28, 2024](/video/what-are-metrics-and-dimensions) [reporting · What is Business Intelligence in 2024? | Marketing Analytics for Beginners · Feb 23, 2024](/video/what-is-business-intelligence-in-2024) [marketing analytics · What are Marketing KPIs? 7 TIPS To Define Yours · Feb 15, 2024](/video/what-are-marketing-kpis-7-tips-to-define-yours) [marketing analytics · Top 7 Use Cases of Server-Side Tracking · Feb 8, 2024](/video/top-7-use-cases-of-server-side-tracking) [marketing analytics · Marketing Mix Modeling in 2024 · Jan 31, 2024](/video/marketing-mix-modeling-in-2024) [marketing analytics · Client side Tracking vs Server side Tracking. 8 main differences · Jan 23, 2024](/video/client-side-tracking-vs-server-side-tracking) [marketing analytics · Beyond Pixels: Server-Side Tracking in 2024 · Jan 15, 2024](/video/beyond-pixels-server-side-tracking-in-2024) ## Book a call You are booked. 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Where the page has a Markdown twin, its address follows the link. - [marketing analytics · 5 Data Mistakes Even Smart Marketers Make All the Time · May 19, 2025](https://www.owox.com/video/5-data-mistakes-smart-marketers-make) — /video/5-data-mistakes-smart-marketers-make.md - [data analytics · #2 Data Collection: Gathering the Right Data for Better Insights | 12-step data…](https://www.owox.com/video/data-collection) — /video/data-collection.md - [data analytics · #3 Data Preparation: Turning Raw Data into Gold | 12-step data analytics roadmap ·…](https://www.owox.com/video/data-preparation) — /video/data-preparation.md - [data analytics · #4 Delivering Insights: From Data to Decisions – Step-by-Step | 12-step data…](https://www.owox.com/video/delivering-insights) — /video/delivering-insights.md - [data analytics · #1: The Analytics Plan. Crafting a Winning Strategy from Scratch | 12-step data…](https://www.owox.com/video/the-analytics-plan) — /video/the-analytics-plan.md - [data analytics · Top 5 Problems Every Business Face in Data Analytics (And How to Fix Them) · Oct 3,…](https://www.owox.com/video/top-5-problems-every-business-face) — /video/top-5-problems-every-business-face.md - [google sheets tips · Mastering the UNIQUE Function in Google Sheets · Aug 22, 2024](https://www.owox.com/video/unique-function-in-google-sheets) — /video/unique-function-in-google-sheets.md - [google sheets tips · Exploring QUERY Function in Google Sheets: The Full Guide · Aug 8, 2024](https://www.owox.com/video/query-function-in-google-sheets) — /video/query-function-in-google-sheets.md - [google sheets tips · Mastering ARRAYFORMULA in Google Sheets: A Complete Guide · Aug 1, 2024](https://www.owox.com/video/arrayformula-in-google-sheets) — /video/arrayformula-in-google-sheets.md - [google sheets tips · How to Split Cells in Google Sheets · Jul 25, 2024](https://www.owox.com/video/how-to-split-cells-in-google-sheets) — /video/how-to-split-cells-in-google-sheets.md - [google sheets tips · Everything About VLOOKUP in Google Sheets · Jul 25, 2024](https://www.owox.com/video/vlookup-in-google-sheets) — /video/vlookup-in-google-sheets.md - [sql · How to Use SUBQUERIES in SQL with Examples · Jul 11, 2024](https://www.owox.com/video/how-to-use-subqueries-in-sql) — /video/how-to-use-subqueries-in-sql.md - [sql · Joining tables in SQL | INNER JOIN, LEFT JOIN, RIGHT JOIN, FULL JOIN, UNION · Jun 27, 2024](https://www.owox.com/video/joining-tables-in-sql) — /video/joining-tables-in-sql.md - [reporting · How to Make Complex Data Accessible | Corporate Reporting in Spreadsheets · Jun 20, 2024](https://www.owox.com/video/corporate-reporting-in-spreadsheets) — /video/corporate-reporting-in-spreadsheets.md - [bigquery · OWOX: Reports, Charts & Pivots · Jun 20, 2024](https://www.owox.com/video/owox-reports-charts-and-pivots) — /video/owox-reports-charts-and-pivots.md - [bigquery · How to Connect BigQuery to Google Sheets: Top 3 Ways to Import Data · Jun 13, 2024](https://www.owox.com/video/how-to-connect-bigquery-to-google-sheets) — /video/how-to-connect-bigquery-to-google-sheets.md - [sql · Linking Database Tables | Primary & Foreign Keys | Data Analytics for Beginners · Jun 5, 2024](https://www.owox.com/video/linking-database-tables) — /video/linking-database-tables.md - [sql · What is a Query? Data Analytics for Beginners · May 30, 2024](https://www.owox.com/video/what-is-a-query) — /video/what-is-a-query.md - [data analytics · Why, When & Which Data Warehouse Is Perfect for Your Business Needs | BigQuery,…](https://www.owox.com/video/why-when-which-data-warehouse) — /video/why-when-which-data-warehouse.md - [sql · Learn Basic SQL Queries in 20 minutes (Lesson 2) | Data Analytics for Beginners · May 15, 2024](https://www.owox.com/video/learn-basic-sql-queries-in-20-minutes-lesson-2) — /video/learn-basic-sql-queries-in-20-minutes-lesson-2.md - [bigquery · How to Build a GA4 User Acquisition Standard Report in BigQuery · May 9, 2024](https://www.owox.com/video/how-to-build-a-ga4-user-acquisition-standard-report-in-bigquery) — /video/how-to-build-a-ga4-user-acquisition-standard-report-in-bigquery.md - [bigquery · GA4 Events Data Schema in BigQuery | Marketing Analytics for Beginners · Apr 25, 2024](https://www.owox.com/video/ga4-events-data-schema-in-bigquery) — /video/ga4-events-data-schema-in-bigquery.md - [bigquery · How to Query GA4 Event Data in BigQuery | Marketing Analytics for Beginners · Apr 25,…](https://www.owox.com/video/how-to-query-ga4-event-data-in-bigquery) — /video/how-to-query-ga4-event-data-in-bigquery.md - [sql · How to Use ChatGPT to Write SQL Queries for BigQuery From Scratch · Apr 24, 2024](https://www.owox.com/video/how-to-use-chatgpt-to-write-sql-queries-for-bigquery) — /video/how-to-use-chatgpt-to-write-sql-queries-for-bigquery.md - [bigquery · 8 Reasons to Export GA4 Data to BigQuery | Marketing Analytics for Beginners · Apr 11,…](https://www.owox.com/video/8-reasons-to-export-ga4-data-to-bigquery) — /video/8-reasons-to-export-ga4-data-to-bigquery.md - [sql · Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners · Apr 4, 2024](https://www.owox.com/video/learn-basic-sql-queries-in-20-minutes-lesson-1) — /video/learn-basic-sql-queries-in-20-minutes-lesson-1.md - [marketing · What is the Customer Lifetime Value (LTV)? Marketing Analytics For Beginners · Mar 28,…](https://www.owox.com/video/customer-lifetime-value) — /video/customer-lifetime-value.md - [marketing analytics · What is data-driven marketing in 2024? Marketing Analytics For Beginners · Mar…](https://www.owox.com/video/what-is-data-driven-marketing-in-2024) — /video/what-is-data-driven-marketing-in-2024.md - [data analytics · The Critical Role of Data Freshness in 2024 · Mar 12, 2024](https://www.owox.com/video/the-critical-role-of-data-freshness-in-2024) — /video/the-critical-role-of-data-freshness-in-2024.md - [data analytics · 8 Data Analytics Terms Everyone Should Know | Marketing Analytics for Beginners ·…](https://www.owox.com/video/8-data-analytics-terms-everyone-should-know) — /video/8-data-analytics-terms-everyone-should-know.md - [marketing analytics · What Are Metrics & Dimensions? Marketing Analytics for Beginners · Feb 28,…](https://www.owox.com/video/what-are-metrics-and-dimensions) — /video/what-are-metrics-and-dimensions.md - [reporting · What is Business Intelligence in 2024? | Marketing Analytics for Beginners · Feb 23,…](https://www.owox.com/video/what-is-business-intelligence-in-2024) — /video/what-is-business-intelligence-in-2024.md - [marketing analytics · What are Marketing KPIs? 7 TIPS To Define Yours · Feb 15, 2024](https://www.owox.com/video/what-are-marketing-kpis-7-tips-to-define-yours) — /video/what-are-marketing-kpis-7-tips-to-define-yours.md - [marketing analytics · Top 7 Use Cases of Server-Side Tracking · Feb 8, 2024](https://www.owox.com/video/top-7-use-cases-of-server-side-tracking) — /video/top-7-use-cases-of-server-side-tracking.md - [marketing analytics · Marketing Mix Modeling in 2024 · Jan 31, 2024](https://www.owox.com/video/marketing-mix-modeling-in-2024) — /video/marketing-mix-modeling-in-2024.md - [marketing analytics · Client side Tracking vs Server side Tracking. 8 main differences · Jan 23,…](https://www.owox.com/video/client-side-tracking-vs-server-side-tracking) — /video/client-side-tracking-vs-server-side-tracking.md - [marketing analytics · Beyond Pixels: Server-Side Tracking in 2024 · Jan 15, 2024](https://www.owox.com/video/beyond-pixels-server-side-tracking-in-2024) — /video/beyond-pixels-server-side-tracking-in-2024.md