---
title: "Data Preparation — Stage 3 of Data Analysis"
canonical: "https://www.owox.com/video/data-preparation"
updated: "2026-09-29"
---

# #3 Data Preparation: Turning Raw Data into Gold | 12-step data analytics roadmap

October 3, 2024 · Ievgen Krasovytskyi

## …and overcome them with the 12-Step Data Analytics Roadmap!

a straightforward plan for better analytics - watch now!

## What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.

[Explore our platform approach →](https://www.owox.com/products)

## Stop being the reporting bottleneck

OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets.

[Get started free](https://www.owox.com/app-signup)

## More videos

[#2 Data Collection: Gathering the Right Data for Better Insights · Oct 3, 2024](/video/data-collection)

[#4 Delivering Insights: From Data to Decisions – Step-by-Step · Oct 3, 2024](/video/delivering-insights)

[#1: The Analytics Plan. Crafting a Winning Strategy from Scratch · Oct 3, 2024](/video/the-analytics-plan)

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## Links

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Explore our platform approach →](https://www.owox.com/products)
- [Get started free](https://www.owox.com/app-signup)
- [#2 Data Collection: Gathering the Right Data for Better Insights · Oct 3, 2024](https://www.owox.com/video/data-collection) — /video/data-collection.md
- [#4 Delivering Insights: From Data to Decisions – Step-by-Step · Oct 3, 2024](https://www.owox.com/video/delivering-insights) — /video/delivering-insights.md
- [#1: The Analytics Plan. Crafting a Winning Strategy from Scratch · Oct 3, 2024](https://www.owox.com/video/the-analytics-plan) — /video/the-analytics-plan.md