---
title: "GA4 User Acquisition Report in BigQuery"
canonical: "https://www.owox.com/video/how-to-build-a-ga4-user-acquisition-standard-report-in-bigquery"
updated: "2026-10-12"
---

# How to Build a GA4 User Acquisition Standard Report in BigQuery

May 9, 2024 · Ievgen Krasovytskyi

🔍 Build GA4 User Acquisition Reporting in BigQuery! Learn how to build a User Acquisition report in BigQuery and visualize it in Google Sheets, providing you with a deeper understanding of how users find your website.

**In this detailed tutorial, I’ll show you step-by-step**

🛠️ How to query GA4 user acquisition data in BigQuery,

🧩 How to structure and combine data for meaningful insights,

📊 Techniques for visualizing this data in Google Sheets for easy analysis.

📈 [Collection of Queries to GA4 BigQuery Data](https://www.owox.com/guides/ga4-bigquery-export-sql-queries-library)

🔍 [OWOX BigQuery Reports Extension](https://workspace.google.com/marketplace/app/owox_bi_bigquery_reports/263000453832)

🔗 [How to Set up GA4 BigQuery Export](/guides/how-to-set-up-ga4-to-bigquery-export)

🎥 [8 Reasons to Export GA4 Data to BigQuery](https://www.youtube.com/watch?v=HtT_VYyLmZA)

🎥 [GA4 Events Data Schema in BigQuery](https://www.youtube.com/watch?v=qdvCUFvEQzA)

🎥 [How to Query GA4 Event Data in BigQuery](https://www.youtube.com/watch?v=PsGHiLA89r4)

👨‍💼 **Who should watch this video**

Ideal for digital marketers, data analysts, and business owners who wish to enhance their understanding of traffic sources and improve decision-making through precise data analytics.

🤝 Looking for expert help? [**Let our team**](/book-a-call) help you tailor data strategies

## What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.

[Explore our platform approach →](https://www.owox.com/products)

## Stop being the reporting bottleneck

OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets.

[Get started free](https://www.owox.com/app-signup)

## More videos

[OWOX: Reports, Charts & Pivots · Jun 20, 2024](/video/owox-reports-charts-and-pivots)

[How to Connect BigQuery to Google Sheets: Top 3 Ways to Import Data · Jun 13, 2024](/video/how-to-connect-bigquery-to-google-sheets)

[GA4 Events Data Schema in BigQuery · Apr 25, 2024](/video/ga4-events-data-schema-in-bigquery)

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## Links

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Collection of Queries to GA4 BigQuery Data](https://www.owox.com/guides/ga4-bigquery-export-sql-queries-library) — /guides/ga4-bigquery-export-sql-queries-library.md
- [How to Set up GA4 BigQuery Export](https://www.owox.com/guides/how-to-set-up-ga4-to-bigquery-export) — /guides/how-to-set-up-ga4-to-bigquery-export.md
- [Let our team](https://www.owox.com/book-a-call) — /book-a-call.md
- [Explore our platform approach →](https://www.owox.com/products)
- [Get started free](https://www.owox.com/app-signup)
- [OWOX: Reports, Charts & Pivots · Jun 20, 2024](https://www.owox.com/video/owox-reports-charts-and-pivots) — /video/owox-reports-charts-and-pivots.md
- [How to Connect BigQuery to Google Sheets: Top 3 Ways to Import Data · Jun 13, 2024](https://www.owox.com/video/how-to-connect-bigquery-to-google-sheets) — /video/how-to-connect-bigquery-to-google-sheets.md
- [GA4 Events Data Schema in BigQuery · Apr 25, 2024](https://www.owox.com/video/ga4-events-data-schema-in-bigquery) — /video/ga4-events-data-schema-in-bigquery.md