---
title: "Data Analysis Stage 1 — Setting Business Goals"
canonical: "https://www.owox.com/video/the-analytics-plan"
updated: "2026-09-29"
---

# #1: The Analytics Plan. Crafting a Winning Strategy from Scratch | 12-step data analytics roadmap

October 3, 2024Ievgen Krasovytskyi

## …and overcome them with the 12-Step Data Analytics Roadmap!

a straightforward plan for better analytics - watch now!

## What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.

[Explore our platform approach →](https://www.owox.com/products)

## Stop being the reporting bottleneck

OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets.

[Get started free](https://www.owox.com/app-signup)

## More videos

[![#2 Data Collection: Gathering the Right Data for Better Insights](https://cdn.owox.ai/www/webflow/6794164e65bdb175105a32df_35228.png/public)#2 Data Collection: Gathering the Right Data for Better InsightsOct 3, 2024](/video/data-collection)

[![#3 Data Preparation: Turning Raw Data into Gold](https://cdn.owox.ai/www/webflow/6794174bec9b567a58cb0fab_35383.png/public)#3 Data Preparation: Turning Raw Data into GoldOct 3, 2024](/video/data-preparation)

[![#4 Delivering Insights: From Data to Decisions – Step-by-Step](https://cdn.owox.ai/www/webflow/6794195bb6dda18c1bf8bcb3_35286.png/public)#4 Delivering Insights: From Data to Decisions – Step-by-StepOct 3, 2024](/video/delivering-insights)

## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Explore our platform approach →](https://www.owox.com/products)
- [Get started free](https://www.owox.com/app-signup)
- [#2 Data Collection: Gathering the Right Data for Better InsightsOct 3, 2024](https://www.owox.com/video/data-collection) — /video/data-collection.md
- [#3 Data Preparation: Turning Raw Data into GoldOct 3, 2024](https://www.owox.com/video/data-preparation) — /video/data-preparation.md
- [#4 Delivering Insights: From Data to Decisions – Step-by-StepOct 3, 2024](https://www.owox.com/video/delivering-insights) — /video/delivering-insights.md