---
title: "What Are Marketing KPIs? 7 Tips to Define Yours"
canonical: "https://www.owox.com/video/what-are-marketing-kpis-7-tips-to-define-yours"
updated: "2026-09-29"
---

# What are Marketing KPIs? 7 TIPS To Define Yours

February 15, 2024 · Ievgen Krasovytskyi

Marketing KPIs are crucial for tracking the success of your marketing efforts. In this video, we’ll define KPIs and give you 7 tips for establishing your own metrics, from lifetime value to sales funnel analysis. Stay on top of your digital marketing game with these important performance indicators!

🔥 [Get the dashboard template](https://www.owox.com/marketing-dashboards/digital-marketing-dashboard/)

🌐 [Top 18 Marketing Metrics & KPIs](https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know/)

📅 [Book a demo for expert assistance](https://www.owox.com/demo/)

🚀 Stay ahead in the digital marketing game in 2025!

## What changed since this video was recorded?

The problem you just saw didn't disappear — it has even evolved. Teams added more dashboards, more connectors, more AI tools. But the underlying issue stayed the same: analytics logic kept living in too many places.

Teams that scale analytics today fix it by building a reusable analytics system — where definitions live once and power everything else. That's why we built OWOX Data Marts: a reporting system on top of the trusted data in your warehouse, delivering answers safely to dashboards, spreadsheets, and AI.

[Explore our platform approach →](https://www.owox.com/products)

## Stop being the reporting bottleneck

OWOX Data Marts turns your warehouse SQL into governed, reusable reports business teams self-serve in Sheets.

[Get started free](https://www.owox.com/app-signup)

## More videos

[5 Data Mistakes Even Smart Marketers Make All the Time · May 19, 2025](/video/5-data-mistakes-smart-marketers-make)

[What is data-driven marketing in 2024? Marketing Analytics For Beginners · Mar 21, 2024](/video/what-is-data-driven-marketing-in-2024)

[What Are Metrics & Dimensions? Marketing Analytics for Beginners · Feb 28, 2024](/video/what-are-metrics-and-dimensions)

## References

Pages this page links to, on this site and on docs.owox.com. Where the page has a Markdown twin, its address follows the link.

- [Get the dashboard template](https://www.owox.com/marketing-dashboards/digital-marketing-dashboard) — /marketing-dashboards/digital-marketing-dashboard.md
- [Top 18 Marketing Metrics & KPIs](https://www.owox.com/guides/18-marketing-metrics-and-kpis-you-should-know) — /guides/18-marketing-metrics-and-kpis-you-should-know.md
- [Book a demo for expert assistance](https://www.owox.com/demo) — /demo.md
- [Explore our platform approach →](https://www.owox.com/products)
- [Get started free](https://www.owox.com/app-signup)
- [5 Data Mistakes Even Smart Marketers Make All the Time · May 19, 2025](https://www.owox.com/video/5-data-mistakes-smart-marketers-make) — /video/5-data-mistakes-smart-marketers-make.md
- [What is data-driven marketing in 2024? Marketing Analytics For Beginners · Mar 21, 2024](https://www.owox.com/video/what-is-data-driven-marketing-in-2024) — /video/what-is-data-driven-marketing-in-2024.md
- [What Are Metrics & Dimensions? Marketing Analytics for Beginners · Feb 28, 2024](https://www.owox.com/video/what-are-metrics-and-dimensions) — /video/what-are-metrics-and-dimensions.md