OWOX Blog

A Guide to BigQuery ML (With Examples)

13 Proven Sales Forecasting Methods for Accurate Revenue Predictions

How to Use the Google Sheet Table Feature in 2025

Data Infrastructure

Data Governance Framework

Data Governance for Snowflake

Data Governance for Redshift?

Data Governance for Databricks

Understanding the Google BigQuery Interface: A Guide

Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues

Data Governance for BigQuery

Data Federation

Data Enrichment

Data Documentation for Redshift

Data Documentation for dbt

Mastering Primary and Foreign Keys in SQL for Data Integrity

Data Mart Design: Structuring Flat Tables

The Modern SaaS Reporting Stack: From Data Warehouse to Product Insights

What Is a Semantic Data Model?

10 Essential Facebook Ads Report Templates in 2025

Data Dictionary for BigQuery

Data Discovery for Databricks

Data Discovery for BigQuery

Mastering Data Transformation and Cleaning in Google Sheets with the QUERY Function

What Is Data Reporting And How To Create Data Reports For Your Business

Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox

Data Dictionary for Redshift

Data Democratization

How OWOX Reports Helped Reformation Make Data-Backed Decisions

What Is Raw Data and How to Use It

OWOX BI Achieves Google Cloud Ready - BigQuery Designation

Combining QUERY and UNIQUE Functions in Google Sheets

How to Convert Currency in Google Sheets Using GOOGLEFINANCE

Season 2: Episode #17 | ​Mastering Data Preparation Challenges with OWOX BI​

BigQuery Studio Overview for Enhanced Data Team Collaboration

A Beginner’s Guide to BigQuery Time Travel: What, Why, and How

How To Use QUERY And IMPORTRANGE In Google Sheets: With Examples

How You Can Connect BigQuery to Excel for Seamless Data Management

BigQuery Code Standards: Best Practices for Writing Clean and Efficient SQL

Why Every SaaS Product Team Needs a Data Model

Managing IAM Roles and Permissions in BigQuery

Understanding Key Constraints in SQL for Data Integrity

COALESCE Operator Explained: Applications and Examples in BigQuery

How To Connect Google Sheets to BigQuery: 3 Ways

Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company

How to Connect BigQuery to Google Sheets: 3 Simple Methods

How to Use VLOOKUP in Google Sheets

Types of Data Models and Data Modeling Techniques in DBMS

WHERE vs. HAVING vs. QUALIFY: SQL Filter Operators Explained

Mastering JSON Parsing and Conversion in BigQuery

How to Use VLOOKUP with an IF Statement in Google Sheets

Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy

Unlock Financial Insights with GOOGLEFINANCE in Google Sheets

A Complete Looker Studio Overview for Beginners

Stored Procedures in SQL Explained: Benefits, Examples, and Use Cases

Top 11 Free Database Diagram Design Tools for Streamlined Data Modeling

How to Make Charts in Google Sheets for Better Data Visualization

BigQuery to Looker Studio: A New Approach to Dynamic Visualization and Report Automation

Object-Oriented Data Models: Advantages and Examples

Conceptual Data Modeling Explained: An In-Depth Look with Examples

Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue

8 Mistakes in Data Modeling and How to Avoid Them

How to Use the REPLACE Function in Google Sheets for Seamless Text Updates

How to Wrap Text in Google Sheets: Tips and Fixes Made Easy

Mastering the SUBSTITUTE Function in Google Sheets

Ensuring Data Accuracy with the EXACT Function in Google Sheets

Photo Sizes for Facebook: A Guide to All Facebook Image Sizes in 2025

The Ultimate Guide to Using the FILTER Function in Google Sheets

The Ultimate Guide to Pivot Tables in Google Sheets

Mastering ARRAYFORMULA in Google Sheets: A Complete Guide

The Role of Business Data Dashboards: Real-life Examples for Practical Use

Master Text Joining in Google Sheets with JOIN and TEXTJOIN Functions

Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management

Efficient Data Sorting with SORT and SORTN Functions in Google Sheets

Marketing Reports — The Ultimate Guide, Examples and Templates

PPC Reporting Made Simple: Metrics, Tools, and Strategies That Drive Results

Google Ads Enhanced Conversions: What They Are and How to Set Them Up

Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape

A Simple Guide to Website Analytics for Traffic Insights

Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics

Season 2: Episode #10 | Empowering Teams with Data Activation Strategies

Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation

Data Quality Check: Monitoring Accuracy and Reliability

Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained

Data Masking Use Cases: Real-World Examples Across Industries

Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success

Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics

Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them

Season 2: Episode #4 | Top Skills for Data Analysts in 2025

Season 2: Episode #3 | The Impact of Data Culture on Business Growth

Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025

Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts

Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI

Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024

Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses

Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive

Automate Google Analytics 4 Reports Effortlessly in Google Sheets

Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business

Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics

Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics

Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making

Season 1: Episode #1 | Post-Cookie World: Insights for Marketers

How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly

RFM Analysis: Learn more about your customers and RFM Segmentation

How to Recognize and Fix the (Not Set) Value in Google Analytics Reports

How to Install Google Tag Manager (GTM) in 2025

BigQuery Standard SQL in Marketing: Advantages and Examples of Its Usage

A Comprehensive Guide on How to Upload Facebook Ads to BigQuery

Exploring QUERY Function in Google Sheets: The Full Guide

Delivering Insights: Stage #4 of the Data Analysis Process

Mastering the UNIQUE Function in Google Sheets

Joining tables in SQL | INNER, LEFT, RIGHT, FULL JOIN, UNION

Data Preparation: Stage #3 of the Data Analysis Process

Data Collection: Stage #2 of the Data Analysis Process

The Plan: Stage #1 of the Data Analysis Process

What is Data Analytics?

Top 5 Problems Businesses Face in Data Analytics (And How to Overcome Them)

Mastering ARRAYFORMULA in Google Sheets

Everything About VLOOKUP in Google Sheets

How to Split Cells in Google Sheets

How to Use SUBQUERIES in SQL with Examples

How to Connect BigQuery to Google Sheets

What is a Query?

Learn Basic SQL Queries in 20 minutes (Part 2) | Data Analytics for Beginners

Corporate Reporting in Spreadsheets

Why, When & Which Data Warehouse Is Perfect for Your Business Needs

Linking Database Tables | Primary & Foreign Keys

How to Use ChatGPT To Write SQL Queries For BigQuery From Scratch

Learn Basic SQL Queries in 20 minutes (Lesson 1) | Data Analytics for Beginners

How to Upload Google Ads BigQuery Raw Data in 2025

How to Restore Data Accidentally Deleted from Google BigQuery

Solving the GDPR Problem with a GTM Server-side Tagging

A Complete Guide on Business Intelligence

What is Google Client ID in GA4: Detailed Setup Guide for 2024

How to Import Non-Google Advertising Costs to GA4 for Better ROAS

How OWOX BI Transformed Avrora's Analytics: From Disconnected Data to Cost-efficient Insights

How to Upload Data from ‌Instagram‌ ‌to ‌Google‌ ‌BigQuery‌

How to Track Facebook Ads in Google Analytics 4: An Overview

How to Increase PPC Advertising ROI 2.2x for an Enterprise Retailer

How to Save Historical Universal Analytics Data When Migrating to GA4

Your Ultimate Guide to Setting Up Criteo Campaigns Tracking in Google Analytics 4

Master BigQuery Reporting: Essential SQL Templates for GA4

Google BigQuery 101: Simple Queries to Practice in SQL

How OWOX BI Built & Optimized a Custom Marketing Attribution Model for SaaS Business

How to Maximize Your Customer Lifetime Value (LTV) in 2025

A Comprehensive Guide On Measuring Your Online Advertising Effectiveness

How ZOOD Went From Manual Weekly Reporting to Next-Level Automated Daily Reports In Just 6 Weeks

Import Microsoft Ads (Bing Ads) Data into Google Analytics 4

Unified ROAS Measurement: How to Import Facebook Ads Data into Google Analytics 4

How to Add Google Analytics 4 to a Facebook Page and Get Brilliant Reports

Google BigQuery data structure: How to get started with cloud storage

How to Select Funnel Steps Correctly When Setting Up Attribution

Top 3 Looker Studio Alternatives and Competitors

Getting Started with Data Transformation: A Clear Guide

How ArtPix 3D Revolutionized Data Analytics with OWOX BI

Saving Historical Google Analytics Universal Data for Year-over-Year Reporting

Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc

Why OWOX BI Is the Best Solution for Importing Cost Data to Google Analytics 4

How OWOX BI Server-Side Tracking Helped Identify True Acquisition Sources Behind 30%+ (Direct) / (none) Conversions

How to save 80% on advertising costs — case study of eBike manufacturer Delfast

UTM ID — What it is and why you need to add it to your ad tracking now

Setting Up Advanced Analytics for a Mining Company: Hiveon Success Story

How to Upgrade Your Reports for Google Analytics 4 without a Headache

Setting Up Advanced Analytics For A CS:GO Trading Site

LTV: How to Use Available Data to Predict Customer Value

How to Set Up Advanced Analytics for an Online Movie Streaming Service

How to Calculate the Cost of Delivery and ROMI considering Purchased Orders

How to Get Quick Access to All Product KPIs Important to E-commerce

How to automate marketing reporting in the restaurant business

EVA.UA Case Study: How to Execute a Promotional Sales Plan with Real-time Data

How to use advanced analytics to reduce low-quality applications and increase conversions

How to Build Cross-Platform Analytics and Automated Reporting for a Large Marketplace

How to Build a GA4 User Acquisition Standard Report in BigQuery

How to Query GA4 Event Data in BigQuery

GA4 Events Data Schema in BigQuery

OWOX BI BigQuery Reports Extension for Google Sheets

The Critical Role of Data Freshness in 2024

What is Customer Lifetime Value?

What is data-driven marketing in 2024?

What Are Metrics & Dimensions?

8 Data Analytics Terms Everyone Should Know

Top 7 Use Cases of Server-Side Tracking

Marketing Mix Modeling

What Are KPIs? 7 TIPS For Defining YOURS

Beyond Pixels: Server-Side Tracking in 2024

Client-side Tracking vs Server-side Tracking. 8 main differences

What is Business Intelligence in 2024?

How to Monitor the Quality of Your Data When You Have Dozens of Websites: An FxPro Case Study

How to Automate Ad Campaign Reports for a Digital Agency

How to Track Post-view Conversions and Learn the Effectiveness of Video Ads - Case 1+1 Digital

What Remarketing Is and How to Set It Up in Google Ads and Google Analytics

Fabelio Case Study: How to Align Online and Offline Customer Actions

How to identify ROPO: online influence on offline purchases

ROPO analysis: How useful is it for omnichannel marketing analytics

How to Monitor Multiple Business KPIs in a Single Dashboard: Success Story of MatahariMall

9 Steps to Know Everything: Building Marketing Analytics for Comfy

How to increase ROI 2.5 times while cutting ad costs in half

How to boost sales and customer loyalty by fixing errors on the checkout page

Case Study: Tackling Fraud in CPA Networks for a Major European Bank

How to improve internal analytics using the ML funnel-based attribution model

IQ Option Analyzes Assisted Conversions of AdWords Campaigns

How to use customer cohort analysis to measure ad performance

Darjeeling’s Success Story: ROPO Analysis Proves That 40% of Customers Visit the Company’s Website before Buying Offline

Citrus Improves Sales by Analyzing the Competition

How to measure the ROPO effect for an omnichannel retailer

Abandoned Carts: How Orcanta Increased Email Marketing Revenue by 126%

How to improve the advertising-to-sales ratio by 10%

How to achieve a 15% email conversion rate for a travel agency

Answear Success Story: How to Evaluate Traffic Channels and Increase SMS Marketing Revenue by 19%

boodmo and OWOX BI: How to Evaluate Customer Acquisition Channels Using Cohort Analysis

How to measure ad success and increase ROAS by consolidating data

How to discover 2.4 times more keywords assisting in conversions and increase PPC advertising ROI by 17%

How to optimize advertising campaigns with assisted conversions in Google BigQuery

How to increase email-driven revenue by 237% and optimize ad spend

How OWOX BI Pipeline Helps Contentmart's Customer Experience & Engagement

Rozetka Receives 23% ROI and 18% Increase in Direct Marketing Revenue

Rozetka increases average order value by 9% and direct marketing revenue by 18%

SEMrush increases conversion rates by optimizing the sales funnel and reallocating ad budget

8 Reasons to Export GA4 Data to BigQuery

The Plan: Stage #1 of the Data Analysis Process

Data Documentation for BigQuery

Data Cost Optimization

Data Cleansing

Data Catalog

Data Catalog for Snowflake

Data Catalog for dbt?

Data Catalog for Databricks

Weak Entity

Data Catalog For BigQuery

Data Catalog for Redshift

Cost-Effective Data Management Strategies

Conceptual Data Model

Centralized Data Team

Business Rules in Data Models

Associative Entity

View

Temporal Data

Subschema

Physical Data Model

Persistent Data

One-to-One Relationship (1-1)

Recursive Relationship

Recursive Data Model

Quality Assurance

Degenerate Dimension

Database Schema

Data Model Abstraction

Bridge Table

Anchor Modeling

Logical Data Model

JOIN Key

Dimensional Fact Model

One-to-Many Relationship (1-N)

Many-to-Many Relationship (N-N)

Data Orchestration

The Essential Guide to Data Analytics

How To Use Analytics To Boost Your Marketing Effectiveness

Customizable Marketing Reports in Minutes & Accurate Acquisition Tracking

Mastering Marketing KPIs: How to Evaluate Your Marketing Performance

Cracking the Attribution Code: Use The Power of Data to Supercharge ROI

How to Automatically Import Non-Google Advertising Cost Data to Google Analytics 4 for FREE

Webinar on Advanced Techniques in Data Blending

Clearing the Fog: Eliminating Blind Spots in Digital Marketing

Learn Expert Tips on Sessionizing in GA4

Conversion Modeling: The New Era of Marketing Efficiency Measurement in a Cookieless World

Maximizing ROI with Data Quality: A Marketer's Guide

How to increase revenue through optimization of advertising costs for a booking service