All important business marketing metrics in one dashboard. Find out how much revenue each channel generates, how you fulfill the marketing sales plan and how to allocate your budget to reach your goals.
Evaluate advertising effectiveness not only by clicks and impressions but by metrics that are crucial for your business. Compare completed orders, redeemed revenue, CR, CPO, and СRR of advertising channels and campaigns. Find weaknesses and growth areas.
Allocate your ad budget according to recommendations based on your data analysis and attribution calculations.
The dashboard displays the KPIs of your ad campaigns and compares them to the previous year's plan and results. You can regularly monitor the dynamics of indicators and quickly make changes to ad campaigns to achieve your goal.
The Performance report helps discover:
This information will help you optimize your funnel and find the channels that perform best at a particular stage.
Get complete data in the right structure
Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.
Ensure data quality
OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.
Don’t limit yourself to templates
Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.
Analyze statistics from Google Ads, Facebook, and other advertising sources on one dashboard.
Find out how users from various traffic sources behave, how much it costs to attract them, and what profit they bring in.
Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.
Every two weeks we collect interesting articles about marketing analytics, data processing, and best practices by leading market players