Digital marketing report template

All important business marketing metrics in one dashboard. Find out how much revenue each channel generates, how you fulfill the marketing sales plan and how to allocate your budget to reach your goals.

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Allocate your time effectively

Find out the performance of each channel

Evaluate advertising effectiveness not only by clicks and impressions but by metrics that are crucial for your business. Compare completed orders, redeemed revenue, CR, CPO, and СRR of advertising channels and campaigns. Find weaknesses and growth areas.

Allocate your ad budget according to recommendations based on your data analysis and attribution calculations.

Keep track on the fulfillment of your digital sales plan

The dashboard displays the KPIs of your ad campaigns and compares them to the previous year's plan and results. You can regularly monitor the dynamics of indicators and quickly make changes to ad campaigns to achieve your goal.

Find bottlenecks in your funnel

The Performance report helps discover:

• how users go through your sales funnel and at what stage they most often leave it
• how many online orders are eventually redeemed
• what the proportion of the first and repeat purchases is

This information will help you optimize your funnel and find the channels that perform best at a particular stage.

Unique advantages of OWOX BI

Get complete data in the right structure

Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.

Ensure data quality

OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.

Don’t limit yourself to templates

Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.