Digital marketing report template

All important business marketing metrics in one dashboard. Find out how much revenue each channel generates, how you fulfill the marketing sales plan and how to allocate your budget to reach your goals.

GET THE DASHBOARD

Allocate your time effectively

Find out the performance of each channel

Evaluate advertising effectiveness not only by clicks and impressions but by metrics that are crucial for your business. Compare completed orders, redeemed revenue, CR, CPO, and СRR of advertising channels and campaigns. Find weaknesses and growth areas.

Allocate your ad budget according to recommendations based on your data analysis and attribution calculations.

Keep track on the fulfillment of your digital sales plan

The dashboard displays the KPIs of your ad campaigns and compares them to the previous year's plan and results. You can regularly monitor the dynamics of indicators and quickly make changes to ad campaigns to achieve your goal.

Find bottlenecks in your funnel

The Performance report helps discover:

  • • how users go through your sales funnel and at what stage they most often leave it
  • • how many online orders are eventually redeemed
  • • what the proportion of the first and repeat purchases is

This information will help you optimize your funnel and find the channels that perform best at a particular stage.

Unique advantages of OWOX BI

Unique advantages of OWOX BI

Get complete data in the right structure

Benefit from a dashboard built on complete data collected into Google BigQuery. OWOX BI merges your marketing data with your business data and avoids sampling and other Google Analytics limitations.

Ensure data quality

OWOX BI contractually guarantees not only data collection but data processing. It also automatically monitors data at each level of collection so you can confidently make data-driven decisions.

Don’t limit yourself to templates

Work with data in OWOX BI is based on your business model, not a set of tables you have to merge each time using SQL. You can create reports from understandable parameters and metrics in the OWOX BI interface as well as in Data Studio, Power BI, and Google Sheets.

2,000 companies rely on us All testimonials

  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.
All testimonials

Get dashboards by email

These dashboards also can help you!

Performance of traffic from paid channels

Performance of traffic from paid channels

Analyze statistics from Google Ads, Facebook, and other advertising sources on one dashboard.

E-commerce marketing performance

E-commerce marketing performance

Find out how users from various traffic sources behave, how much it costs to attract them, and what profit they bring in.

ROPO reports

ROPO reports

Learn how your online marketing affects sales in physical stores. See which campaigns and categories of goods bring more purchases offline and which work better online.