No-code digital analytics platform

to simplify data management and reporting


Collect, prepare and analyze all your marketing data with ease. No scripts or coding.


Collect all your marketing data in one place

OWOX automatically collects data from 135+ marketing sources.

Get always fresh and complete data from your website, apps, and advertising services in a structure that’s clear and ready for analysis.

See all data sources

Be sure of your data quality and completeness

With OWOX, errors, data silos, the technical part of GDPR compliance, ad blockers, and cookie consent won’t be a problem anymore.

You’ll always know the quality and completeness of your data and the logic of metrics calculations so you can finally stop looking for and fixing errors in reports.

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Blend marketing data and make it business-ready

Don’t bother with cleaning, normilizing and blending your data.

Get automatically merged session hits and unified cost data in a single table. No more spending time on data discrepancies and complex transformations. Just focus on data analysis.

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Build cross-channel reports in minutes

With OWOX BI, your data is ready for analysis and reporting. Build any report you need in minutes and visualize it in Google Data Studio or Google Sheets. Experiment with various attribution models in your reports to discover what’s driving sales.

Eliminate hours of manual work with automated data transfers, data preparation, and reporting.

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Same priorities, less manual work

Unified ad spend table

OWOX BI automatically collects advertising data in a single convenient table so you don’t need to waste time on data transformations.

No more data silos

OWOX reports possible errors, recognizes dynamic parameters in UTM tags and converts costs into one currency.

Always up-to-date data

OWOX BI will automatically update data if it changes in the advertising service within 21 days.

Data quality monitoring

OWOX monitors data relevance and provides transparent data quality monitoring.

Save time and eliminate errors

Thanks to seamless data collection and preparation, you’ll have complete and relevant data, taking into account its provenance.

Easy to implement and manage

You don’t need to be a developer or write complex data transformations to analyze your data. OWOX has you covered.

Cookie expiration time extended to 2 years

OWOX BI server-side tracking collects first-party data and merges it with marketing data in storage.

GDPR compliance

OWOX server-side tracking provides secure first-party data collection on your personal domain and sends all your data directly to a location of your choice in the EU.

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For 20 years, we have been developing analytics expertise to find growth areas for 2,000 clients. We help marketers make better decisions thanks to a mix of OWOX data collection and reporting tools and deep analytics expertise.


2,000 companies rely on us All testimonials

  • SEMrush

    OWOX helps us to structure the marketing and website data into Google BigQuery

    Our challenge is to build a comprehensive view of the business via Tableau. That’s why we structure the marketing and website data into a single repository (Google BigQuery) with the help of OWOX BI tools. It helps us make strategic and managerial decisions based on accurate, high-quality data.

    The advantage of working with OWOX BI is that you just have ... to set it up once for all. Also, the consulting service from professional analysts is available. We have been cooperating with OWOX BI since 2015 and their consulting is always the best one! OWOX BI specialists are always ready to help and answer all our questions.
  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.