Eliminate blind spots in your digital marketing

Discover the real marketing influence on conversions with cookieless tracking. Get a complete overview of your marketing performance, prove marketing value, align efforts to impact, and perform real data-driven marketing


Accurate acquisition campaign tracking

Handle direct/none in your reports

Increase accuracy in campaign evaluations by 70% and know the true source/medium/campaign that drives revenue.

OWOX BI server-side tracking monitors any user activity on your website, extends cookie lifespans, and is not affected by ad blockers, allowing you to see the whole path to conversion.

Adopt for a cookieless world

No guessing because of data gaps. If there is not enough data because of cookie restrictions, OWOX BI models missing data to show you the real picture of your marketing efficiency and predict your future conversions.

Finally, you will be able to prove the efficiency of upper and middle funnel channels.

Privacy centric approach

Gain complete control of consent and non-consent data. Collect and use personally identifiable information (PII) in line with the strictest privacy and security standards.

Choose your data residency (EU, US, or global), remove PII for non-consent users, and encrypt all user data with custom keys.

Prove marketing value

Close the loop between marketing and revenue

No more guessing, arguing without data, looking for KPI discrepancies, and switching between tools.

Get all user activity data aligned with campaign and CRM data to prove marketing value. Whatever data you need, you can see it on your dashboard immediately.

Analyze marketing from different angles

Know what drives conversions and make better decisions on budget allocation. Don’t limit yourself with basic reports and dashboards.

With OWOX BI, you will have a data model for your company that will empower you to choose any metrics you need on the fly. Use pass-through filters in reports and build cohort, LTV, and any other reports to analyze marketing efforts from different perspectives.

Use transparent attribution modelling

Play with attributions models to discovery which channels bring you leads and which convert them into customers.

Crosscompare results and better understand campaigns efficiency. Calculation logic is clear and customizable, not a blackbox.

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OWOX BI advantages

Easy to use

Set up OWOX BI tracking in five minutes — not weeks — alongside your current Google Analytics configuration. No need for new markup and a team of developers.

All-in-one tool

With OWOX BI, your analytics solution is scalable and privacy-centric, with data collection, blending and transformation out of the box.

Easy to connect

Just a couple of clicks and you reports are visualized in Google Looker Studio, Google Sheets, or the BI tool of your choice and uncover insights.

Ready-to-use templates

Inspired by industry leaders’ experience analyzing data, the ready-made templates in the OWOX Dashboard Gallery are built to meet your needs. Just connect your data and enjoy exploring it.

GA4 migration without headaches

OWOX BI provides backwards compatibility with Google Universal Analytics and Google Analytics 4 schemas. That means you can update your reports to the new data schema and save your historical data.

Extended cookie expiration time

OWOX BI server-side website tracking collects first-party data and merges it with marketing data in storage to improve acquisition campaign analysis.

No errors and misunderstandings

OWOX BI simplifies the whole data flow to eliminate human errors and differences in metrics calculations. All metrics have the same logic in every report and are updated automatically. You will immediately see any errors or delays in updating data.

Data quality guaranteed by SLA

OWOX guarantees in our service-level agreement (SLA) that at least 99% of data will be successfully collected and processed. Be confident in your data collection and reporting


where our users work


who trust us


of data processed
every month

2,000 companies rely on us All testimonials

  • SEMrush

    OWOX helps us to structure the marketing and website data into Google BigQuery

    Our challenge is to build a comprehensive view of the business via Tableau. That’s why we structure the marketing and website data into a single repository (Google BigQuery) with the help of OWOX BI tools. It helps us make strategic and managerial decisions based on accurate, high-quality data.

    The advantage of working with OWOX BI is that you just have ... to set it up once for all. Also, the consulting service from professional analysts is available. We have been cooperating with OWOX BI since 2015 and their consulting is always the best one! OWOX BI specialists are always ready to help and answer all our questions.
  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.