Get a complete overview of your marketing performance


Maximize your marketing ROI and decrease acquisition costs with accurate marketing reporting and cookieless cross-device tracking


Audit & Implementation

Analytics health & privacy check, GA & GA4 measurement configuration, Google Tag Manager setup

Data collection

Cookieless cross-device tracking, ELT data pipeline development and maintenance to get trustable and timely data

Analysis & Reporting

Report building with unlimited customization, data visualization, and attribution modeling

Knowledge & Insights

End-to-end project implementation management, dedicated analyst insights, and hands-on training for your team

All your marketing data in one place

OWOX collects data from 135+ marketing sources. Moreover, it collects first-party data and merges it with marketing data. This extends the lifetime of a cookie up to two years.

Get always fresh and complete data in the clearest and most convenient structure from your websites, apps, and advertising services.

See all data sources

Сross-channel marketing reporting

Know for sure what’s driving sales. With OWOX, you’ll get reports of any complexity based on complete data and various attribution models.

You’ll have a complete overview of your marketing efforts and understand how each channel performs in the funnel. It’s easy to find bottlenecks and growth areas so you can continuously experiment with new marketing channels, ad campaigns, and customer segments to get lower ad spend and higher ROAS.

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Full support and consulting

Entrust your tasks to experts and never be alone with your data. The OWOX team covers all analytics tasks for you and provides consulting and support at every stage.

OWOX develops and implements a metrics system, implements Google Analytics 4, conducts a full analytics audit, builds reports, and helps you understand what reports you need.

We’ll help you transform your data into actionable insights and apply them to grow your business.

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Unique advantages of OWOX

Data you can trust

You’ll always know the quality and completeness of your data and the logic of metrics calculations, so you can finally stop looking for and fixing errors in reports.

No more data silos

OWOX reports possible errors, recognizes dynamic parameters in UTM tags, converts costs into one currency, monitors data relevance, and provides transparent data quality monitoring.

Full GDPR compliance

OWOX server-side tracking provides secure first-party data collection on your personal domain and sends all your data directly to a location of your choice in the EU.

True omnichannel

Get reports of any complexity based on blended data from all marketing channels: online and offline, website and application, actual sales, and returned orders.

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For 20 years, we have been developing analytics expertise to find growth areas for 2,000 clients. We help marketers make better decisions thanks to a mix of OWOX data collection and reporting tools and deep analytics expertise.


2,000 companies rely on us All testimonials

  • SEMrush

    OWOX helps us to structure the marketing and website data into Google BigQuery

    Our challenge is to build a comprehensive view of the business via Tableau. That’s why we structure the marketing and website data into a single repository (Google BigQuery) with the help of OWOX BI tools. It helps us make strategic and managerial decisions based on accurate, high-quality data.

    The advantage of working with OWOX BI is that you just have ... to set it up once for all. Also, the consulting service from professional analysts is available. We have been cooperating with OWOX BI since 2015 and their consulting is always the best one! OWOX BI specialists are always ready to help and answer all our questions.
  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.