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True self-service analytics platform
OWOX BI lets data teams model data once and hand off trusted, live, and customizable reports to business users — without writing SQL or breaking anything.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
We're proud to be used by 165,000+ users
From fast-scaling startups to enterprise teams — OWOX BI powers marketing, finance, operations and product decisions with data everyone trust
We build for data teams, but never stop at techy folks
OWOX BI started as a marketing analytics platform, but now - it powers the full stack — from data prep to every decision-maker. New value shiped every month. Check what's new in our сhangelog
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Stop scaling dashboards. Start scaling insights.
OWOX BI replaces scattered SQL scripts, misaligned metrics, and endless requests with a self-service reporting engine
Analysts become Architects
Go beyond building ad hoc reports. Design, document, and govern a data model your entire org can trust — once and for everyone.
Business Teams Self-Serve
No more “just one more tweak.” Everyone gets fast answers using natural language and familiar tools like spreadsheets.
Trusted Metrics, Everywhere
Centralize metric definitions and business logic to eliminate report conflicts and build true data trust.
Changes Apply Everywhere
Update business logic once, and it’s automatically reflected across all dashboards and reports.
Real impact… Real voices
“OWOX BI turned our data team from report monkeys into strategy partners. We stopped chasing requests and started scaling insights. Now marketing, sales, and finance teams build the reports they need — while our analysts focus on growing the business.”
Alex, Head of Analytics for Ecommerce
Works where your data lives — and where your team works
OWOX BI replaces scattered SQL scripts, misaligned metrics, and endless requests with a self-service reporting engine
Semantic Layer
One metric. One definition. Everywhere.
Standardize KPIs and business terms so everyone speaks the same data language.
Data Modeling
Build once. Trust always.
Model business logic using SQL, define metrics and joins once, and reuse them across every department and report.
Reports in Google Sheets
The familiar UI meets corporate trusted data. Pull live, version-controlled data into spreadsheets. Filter, sort, and visualize in seconds.
Chat with Data UI
From “Submit a request” to “I got it.”
Let stakeholders build and tweak their reports using a natural-language interface — no SQL, no delays.
Pivots & Charts
Your Google Sheets just leveled up.
Auto-generate charts, graphs, and pivot tables from any dataset — directly inside Sheets, no setup required.
SQL Copilot
Need SQL help? Just ask.
Ask questions and get results with traceable logic. The only Copilot that explains how and why.
Mmmm, unified metrics across reports...
OWOX BI gives you a SQL-first workspace to define trusted metrics and build data marts — while business users get answers in seconds, no SQL is required.
Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
1SELECT
2category,
3SUM(revenue)
4FROM sales_data
5WHERE country = 'US'
6AND year = '2025'
7GROUP BY category
8Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
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Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
Full control. Trusted reports. Freedom to Self-Serve!
Exactly in this order: data teams keep full control over data, who sees and explores what, when, and why.
Access Management
Only the right people see the right data. Share specific metrics, data marts, or data model contexts with confidence.
Data Ownership by Design
All data stays in your environment. No black boxes, no vendor lock-in, no loss of control.
Transparent Metrics & Logic
Every number has a source. Business users understand the logic — analysts manage it centrally.
Verified, Reusable Reports
Build once, trust always. All reports are connected to the data model, version-controlled, and instantly reflect any changes to business logic.
ATTENTION:
You’ll hate OWOX BI if…
We’re not for everyone — and that’s the point. OWOX BI is built for data teams who want to model once and empower business users to get as many reports as they wish.
You like keeping data teams busy with copy-pasting
Why automate when you can manually create the same report 12 times?
You enjoy fighting over whose numbers are right
Nothing builds cross-functional trust like three reports with different revenue totals.
You love dashboards no one understands
If you can’t explain it, it must be important, right?
You think data modeling is a waste of time
Why fix the foundation when you can just add another SQL on top?
From
bottlenecks
to
breakthroughs
Teams that once spent days chasing metrics now run self-service reports, explore fresh data, and make decisions faster — with zero hand-holding.
Let’s navigate your data stack together
Our mission is to make complex corporate data available for teams and make growth decisions based on data they can trust
Join our open source community
We're building open-source data connectors, enabling every team to import data into spreadsheets or data warehouses without relying on third-party solutions
Your credentials never shared with third-party services.
Adjust data schemas and fetch schedules as you need.
Setup all pipelines directly in Google Sheets using Apps Script.
Collaborate with others: contributing to existing integrations or creating new ones.
Our connectors are free under the ELv2 license for internal use or for offering paid services.
🤝
Get Involved
Join our community to collaborate, customize, and innovate together
Set up your imports by copying our Google Sheets template for available integrations and customize as needed—no coding skills required.
Create new connectors using Apps Script (or improve existing). Follow our detailed instructions in the Contributor’s Guide and share your innovations with the community.
This is your sign. Let’s start now!
If 165,000+ users and 10+ years of analytics expertise haven’t convinced you yet, maybe these classic marketing moves will.
OWOX BI is a web platform. You won’t need a CD, USB, or a time machine. But you will need better answers to business questions.
Hurry: 1,275 data teams signed up this week. Act now before the price goes up, and finally stop arguing over “what’s the real revenue number.”
You can also talk to a data expert (we promise they’re nice)
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