Simplify your digital marketing analytics

One tool to collect, normalize, prepare, orchestrate and analyze your digital marketing data with ease


Manage the whole data flow in an analyst-friendly UI

Control data processing and transformation in a convenient web interface with data lineage graphs:

  • Track how data moves and changes from connectors to dashboards
  • Immediately see any error or delay in updating data

Coming soon

  • Set and control data transformation and metrics calculation logic in each report
  • Manage SQL transformations in a few clicks
  • Schedule data updates to keep data fresh

Stream user behavioral data to Google BigQuery

Get analytics-ready website data with full GDPR, CCPA and Schrems II compliance:

  • No events limit
  • No samling
  • Data quality guaranteed in OWOX SLA
  • Server-side or client-side implementation
  • Real-time analytics-ready data collection
  • Raw data without limits for event’s amount
  • No limits for websites properties
  • Full consent mode support
  • Real-time common behavioral data for non-consent users
  • Extended сookie expiration time
  • Data residency of your choice (EU, US, or global)
  • Users’ geolocation data

Import all your marketing data to your data warehouse

OWOX automatically collects data in a convenient format for analysis from all your marketing sources:

  • Advertising platforms
  • CRM systems
  • Other marketing sources

Work with analytics-ready data

OWOX BI provides you with data that’s ready for analysis so you can enjoy exploring it:

  • Convenient for analysis data schemas with all necessary fields
  • Recognized dynamic parameters, short links and errors in UTM tags
  • Currency conversion
  • Bot detection

Simplify data preparation

Use prebuilt SQL transformations (or create your own) to automatically prepare your data for reporting:

  • Cost data blending across all channels
  • Sessionization (merged session hits)
  • Single cross-device user profile
  • User type (new or returning)
  • Ad cost attributed to session
  • Modeled Conversion for cookieless measurement and conversion predictions
  • Attribution modeling (Last-click, Fist-click, U-shape, the algorithmic Funnel Based attribution model and custom models)

Build cross-channel reports in minutes

With OWOX BI, your data is ready for analysis and reporting. No need for any additional manipulations with SQL or a BI tool.

Build any report you need in minutes and visualize it in Google Data Studio, Google Sheets, or the BI tool of your choice.

Use ready-made templates from OWOX Dashboard Gallery and save your time. Just connect your data and enjoy exploring it.

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Everything you need for great analysis

Hight data accuracy

OWOX reports possible errors, recognizes dynamic parameters in UTM tags, handles short links, and converts costs into one currency so you can enjoy data analysis.

Automated cross-channel normalization

OWOX BI automatically cleans, maps, and groups campaign metrics from your marketing sources to free you from the data preparation routine.

Deep data granularity

OWOX BI provides you with high data granularity to build any report you need without restrictions. You can rest assured that the data you get is clean, unsampled, and ready to use.

Data quality monitoring

OWOX monitors data relevance and provides transparent data quality monitoring to be sure you can trust your data.

Privacy & Security

OWOX server-side tracking provides secure first-party data collection according user consent. Data is collected on your personal domain and stored in a location of your choice (EU, US, worldwide).

High data freshness

OWOX BI automatically updates data if it changes in the advertising service within 21 days to ensure you have fresh data.

Full data ownership

You own and control your data. No vendor lock-in. All data is collected in your data warehouse and you have a clear picture of the full data flow.

Extended cookie expiration time

OWOX BI server-side website tracking collects first-party data and merges it with marketing data in storage to improve acquisition campaign analysis.


where our users work


who trust us


of data processed
every month

2,000 companies rely on us All testimonials

  • SEMrush

    OWOX helps us to structure the marketing and website data into Google BigQuery

    Our challenge is to build a comprehensive view of the business via Tableau. That’s why we structure the marketing and website data into a single repository (Google BigQuery) with the help of OWOX BI tools. It helps us make strategic and managerial decisions based on accurate, high-quality data.

    The advantage of working with OWOX BI is that you just have ... to set it up once for all. Also, the consulting service from professional analysts is available. We have been cooperating with OWOX BI since 2015 and their consulting is always the best one! OWOX BI specialists are always ready to help and answer all our questions.
  • OneClass

    Great Service!

    We needed a solution that allowed us to keep a copy of all the analytics hits we were tracking. OWOX helped us do exactly that. We are able to stream millions of hits into BigQuery for analysis.
  • Answear

    A leap forward to better analytics

    OWOX BI helped us take ANSWEAR’s analytics strategy up a level. ANSWEAR is a fast developing online retailer and it needs high-quality analysis. Other analytics tools we previously used had limitations we really didn’t want to deal with. It wasn’t possible to consolidate the enhanced user ... data in Google Analytics, or combine data from our email system with the on-site user behavior data. That’s why we went with OWOX BI to meet our needs. By collecting data in Google BigQuery, we’re able to build automated reports to analyze and improve our KPIs, as well as analyze data from across our website, apps, mailing system and other customer touchpoints.
  • Chantelle

    Great job, OWOX team!

    We’ve been working with OWOX on ROPO analysis for the past 6 months. By reconciling data from our CRM systems and behavioral online raw data into Google BigQuery, we were able to better understand our customers’ journeys. We can now manage our digital marketing investments by taking into account the offline sales and provide greater insights to our CEO. Great job, OWOX team!
  • Mindshare

    Trainings with OWOX

    We asked their help to get more information about Google Analytics and Tag Manager. They came over and gave a good 2 full days of training plus a little extra with analysis. They were really open and knowledgeable. Would definitely recommend them for Google-products related trainings.
  • QVC

    Great Team

    We have worked with OWOX on the implementation of the Google Analytics and Big Query products. They have done an huge work and we are totally satisfied for the result, now we are able to have non-standard report in line with our business needs.
  • DHL Transportörerna Intresse AB

    Amazing product and team

    We are using OWOX BI BigQuery Report for Google Spreadsheet — and love it! It’s powerful as it give us Big Data in a easy manageable format. I can really recommend it, as well as OWOX’s interesting and genuin webinars.