The only Open-Source Self-Service Analytics Platform You Need
Get Started Free
AI Insights
TRY IT NOW
Data Connectivity without Blackboxes
Get started free
Build a Reporting System
Get Started Free
Empower Your Team – Build Self-Service Analytics in Minutes
Get Started Free
Product
❯
Connect
Data Mart Management
Your bronze, silver & gold-layer reporting & data assets in one place
Joinable Data Marts
The lightweight semantic layer – not modeled
Data Storages
Your data stays in your data warehouse
Data Sources
Collect data from 3rd-party platforms
Enable
Spreadsheet reporting
Deliver corporate data into / from the spreadsheet UI your teams already use
Data Studio connector
Reuse Data Marts in Looker Studio
Pivots & Charts
Auto-generated visuals from any Sheet
Schedule data refresh
Set-and-forget data freshness
AI Insights
Schedule analysis & deliver insights
Solutions
❯
WHO You HIRE
Reporting Analyst
Deliver trusted reports into spreadsheets on time
Senior Analyst
The "smart" guy that gives the reason behind WHY and builds projections
USED BY
Marketing Teams
Prove what's working, without the analyst queue
Sales Teams
Early, actionable signals on demand and on time to hit revenue targets faster
Product Teams
Every system, joined. No SQL needed to extract what you need
SponsorED BY
CEO
Decisions in minutes, not weeks. Cheaper than a hire
CFO
One definition of revenue. Trusted by ever team member
CMO
Stop being the #1 consumer of analyst time
Resources
❯
Content
Blog
Gain knowledge about data, analytics & AI
Case Studies
Success stories of how teams succeed with OWOX
Videos
Learn how you can do more with your data
The Data Crunch Podcast
Expert insights on data analytics and marketing
Data Glossary
Key terms and concepts in data analytics explained
Tools & Guides
SQL Library Checklist. Build a Reporting System, Not a Fire Drill
The Marketing Blind-Spot Fix Blueprint
[GA4] BigQuery Export SQL Queries Library
RFM Analysis Template
The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know
How to Set up [GA4] to BigQuery Export
See all Tools & Guides →
Dashboard Templates
All-in-one Digital Marketing Report Template
CMO Dashboard
SaaS Report
ROPO Report
Google Analytics 4 & paid channels report template
See all Dashboards →
Pricing
Company
❯
Who We Are
About Us
170k+ users use OWOX to drive data-informed decisions
Our Team
We believe in making better marketing decisions
Join Us
More than just a work!
Testimonials
Incredible feedback from our customers
Get Help
Docs
Changelog
Logo & Signs
Security & GDPR
Contact Us
Book a Demo →
Log in
Get Started
All resources
Blog Articles
Use Cases & Examples
Guides & Resources
Dashboard Templates
Case Studies
Videos
Podcast
Webinars
Testimonials
Glossary
The Data Crunch Podcast
Data Analytics
Season 2: Episode #30 | Top 5 Reasons Data Analysts Hate SaaS Tools (And What They Really Want)
Data Analytics
Season 2: Episode #29 | From Firefighting to Strategic Analysis: Elevating the Analyst Role
Data Analytics
Season 2: Episode #28 | Training Business Users: Setting Boundaries for Data Exploration
Reporting
Season 2: Episode #27 | Self-Service Reporting: Empowering Users Without Losing Sleep
Reporting
Season 2: Episode #26 | The Hidden Costs of Copy-Paste Reporting
Data Analytics
Season 2: Episode #25 | Building a Reusable SQL Library: Best Practices & Pitfalls
Data Analytics
Season 2: Episode #24 | The Analyst's Dilemma: Balancing Control and Collaboration
Data Analytics
Season 2: Episode #23 | Version Control in Analytics and Why It Matters
Data Analytics
Season 2: Episode #22 | Smarter Insights with Less Effort Using Augmented Analytics
Data Analytics
Season 2: Episode #21 | Facepalm Moments in Analytics and What They Teach Us
Data Analytics
Season 2: Episode #20 | Building Trust Through Data Lineage
Data Analytics
Season 2: Episode #19 | How to Spot and Fix Hidden Data Issues
Data Analytics
Season 2: Episode #18 | Navigating the Self-Service Analytics Paradox
Data Modeling
Season 2: Episode #17 | Mastering Data Preparation Challenges with OWOX BI
Product Analytics
Season 2: Episode #16 | Building a Product Analytics Culture in Your SaaS Company
SQL
Season 2: Episode #15 | Understanding Data Masking and Its Role in Data Privacy
Data Analytics
Season 2: Episode #14 | The Future of Data Democratization: From Dashboards to Dialogue
Data Analytics
Season 2: Episode #13 | The Role of Data Modeling in Effective Data Management
Data Analytics
Season 2: Episode #12 | The Power of Data-Driven Decisions in Today's Business Landscape
Data Analytics
Season 2: Episode #11 | The Art of Asking the Right Questions in Data Analytics
Data Analytics
Season 2: Episode #10 | Empowering Teams with Data Activation Strategies
Data Analytics
Season 2: Episode #9 | A Quick Guide to Data Analytics Implementation
Data Analytics
Season 2: Episode #8 | First-party Data, Second-party, Third-party, and Zero-party Data Explained
Marketing Analytics
Season 2: Episode #7 | Top Business KPIs Every Company Should Track for Success
Tracking
Season 2: Episode #6 | The Four Horsemen of Digital Marketing Analytics
Data Analytics
Season 2: Episode #5 | Common Mistakes in Data Analysis and How to Avoid Them
Data Analytics
Season 2: Episode #4 | Top Skills for Data Analysts in 2025
Data Analytics
Season 2: Episode #3 | The Impact of Data Culture on Business Growth
Marketing
Season 2: Episode #2 | Top 3 Major Marketing Blind Spots in 2025
Data Analytics
Season 2: Episode #1 | Redefine Reporting and Eliminate Routine with Data Marts
Marketing Analytics
Season 1: Episode #7 | The Art of Marketing Analytics: A Deep Dive
Marketing Analytics
Season 1: Episode #9 | How to Use Marketing Mix Modeling to Increase ROI
Data Analytics
Season 1: Episode #10 | Christmas Special: 7 Gifts from OWOX in 2024
Data Analytics
Season 1: Episode #8 | Ad Hoc Reporting and Why It Matters for Businesses
Data Analytics
Season 1: Episode #5 | Top 5 Problems Businesses Face in Data Analytics
Marketing Analytics
Season 1: Episode #1 | Post-Cookie World: Insights for Marketers
Data Analytics
Season 1: Episode #6 | Data Democratization: Embracing Trusted Data to Transform Your Business
GA4
Season 1: Episode #4 | Top Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4
Marketing Analytics
Season 1: Episode #2 | Crucial "Dos" and "Don'ts" of Marketing Analytics
Data Analytics
Season 1: Episode #3 | The Critical Role of Data Freshness in Business Decision-Making