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Different teams define the same metric in different ways – leading to broken trust, misalignment, and dashboard disclaimers.
Unify your company’s KPIs in one semantic layer so everyone works from the same definitions:
(1) Centralize metrics, dimensions, and business terms in a single data catalog;
(2) Reuse logic across data marts, dashboards, and reports;
(3) Align teams and stakeholders by eliminating duplicate logic and manual patchwork.
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You spend more time fixing filters and joins than enabling strategic decisions.
Structure your model once and reuse it across the business:
(1) Define metrics by business context - e.g., funnel, campaign, cohort;
(2) Map relationships between objects and data marts;
(3) Empower others to build reports without redefining logic every time.
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Business users want answers. You want guardrails. Most tools force you to pick one.
Let anyone explore complex business data using trusted logic – with zero SQL:
(1) Use predefined join paths and metrics for accurate, governed exploration;
(2) Empower teams via Conversational UI, Sheets, or dashboards;
(3) Reduce report requests and free analysts to focus on strategic work.
You hesitate to act because the numbers don’t match – or worse, don’t make sense.
Create a layer that bridges business terms with physical data tables:
(1) Give everyone access to consistent campaign, funnel, and revenue metrics;
(2) Improve confidence in reporting and decision-making;
(3) Foster a culture of trust, transparency, and clarity – across all departments.