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Data Mart Management
Your bronze, silver & gold-layer reporting & data assets in one place
Joinable Data Marts
Define join keys once, re-use across teams & tools
Data Storages
Your data stays in your data warehouse
Data Sources
Collect data from 3rd-party platforms
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Ask your business (MCP Server)
Ask in your own AI chat – get bullet-proof numbers
Spreadsheet reporting
Deliver corporate data into / from the spreadsheet UI your teams already use
Data Studio connector
Reuse Data Marts in Looker Studio
Schedule refresh & delivery
Set-and-forget data freshness
AI Insights
Schedule analysis & deliver insights
Solutions
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WHO You HIRE
Reporting Analyst
Deliver trusted reports into spreadsheets on time
Senior Analyst
The "smart" guy that gives the reason behind WHY and builds projections
USED BY
Marketing Teams
Prove what's working, without the analyst queue
Sales Teams
Early, actionable signals on demand and on time to hit revenue targets faster
Product Teams
Every system, joined. No SQL needed to extract what you need
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CEO
Decisions in minutes, not weeks. Cheaper than a hire
CFO
One definition of revenue. Trusted by ever team member
CMO
Stop being the #1 consumer of analyst time
Resources
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Content
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Case Studies
Success stories of how teams succeed with OWOX
Videos
Learn how you can do more with your data
The Data Crunch Podcast
Expert insights on data analytics and marketing
Data Glossary
Key terms and concepts in data analytics explained
Tools & Guides
SQL Library Checklist. Build a Reporting System, Not a Fire Drill
The Marketing Blind-Spot Fix Blueprint
[GA4] BigQuery Export SQL Queries Library
RFM Analysis Template
The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know
How to Set up [GA4] to BigQuery Export
See all Tools & Guides →
Dashboard Templates
All-in-one Digital Marketing Report Template
CMO Dashboard
SaaS Report
ROPO Report
Google Analytics 4 & paid channels report template
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Snowflake
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Blog Articles
Data Analytics
Stop delegating tasks with data screenshots that are wrong by morning
Data Analytics
You'll switch tools one day. Will your data still be yours?
AI
AI hallucinates. Your revenue numbers don't have to
Reporting
Dashboards nobody opens: the real reason, and the fix
AI
Source of truth for your business operations
Data Modeling
Best Data Modeling Tools in 2026
Data Analytics
Who do you ask about your data?
AI
Ship AI your board can trust — without betting your seat on a hallucination
Reporting
Your weekly report is already wrong by the time you read it
AI
Ask your business in your own AI chat: how governed MCP actually works
AI
The data guy will resist. Here's how to bring him along
Data Analytics
The most expensive queue in your company is in front of your one data guy
AI
AI Analytics Hallucinations: How to Trace Every Number Back to SQL
Data Modeling
OWOX Model Canvas vs Lucidchart for ERDs
Data Modeling
OWOX Model Canvas vs DrawSQL: ERD Tools Compared
Data Modeling
OWOX Model Canvas vs dbdiagram.io: ERD Tools Compared
Data Modeling
OKF vs dbt Exposures vs LookML: How to Describe a Data Model
Data Modeling
Best Free ERD Tools in 2026
AI
I watched a CEO fire his weekly report — here's what he does instead
Data Modeling
Stack Overflow data model: the public BigQuery dataset
Data Analytics
Mobile game data model: a free analytics template
Data Analytics
Marketplace data model: a free two-sided template
Data Modeling
Marketing data model: a free lead-gen funnel template
Data Modeling
Healthcare data model: a free provider analytics template
Data Modeling
Fintech data model: a free neobank & lending template
Data Modeling
Bitcoin data model: the public BigQuery dataset, visualized
Data Modeling
E-commerce data model: a free template to open and edit
Data Modeling
Free data model templates: open, edit, and export OKF
Data Modeling
SaaS data model: a free subscription analytics template
Data Modeling
The OKF Ecosystem: Every Open-Source Tool for Google's Open Knowledge Format
AI
AI agents don't replace your analyst — they replace your backlog
AI
MCP analytics limitations: why cross-tool joins need a data warehouse
Data Analytics
We analyzed 1,438 job postings. Here’s what reporting analysts actually do.
AI
Why your AI analytics tool hallucinates (and what deterministic SQL fixes)
Data Modeling
What is OKF (Open Knowledge Format)? Google's new data standard, explained
Marketing Analytics
How to Build a Trusted Metrics Layer for Marketing Teams
Marketing Analytics
Why Self-Service Reporting Fails (And How to Fix It)
Marketing Analytics
The 5 Signs Your Marketing Reports Are Lying to You
Marketing Analytics
How Digital Analysts Can Take Back Control over Marketing Reporting
Marketing Analytics
You Don’t Need 17 Analytics Tools – You Need a Reporting Strategy
Product Analytics
What Is the Time to First Action (TTFA) in SaaS Product Analytics?
Product Analytics
First 7 Days: What Do Engaged Users Do Differently in SaaS Products?
Product Analytics
What Features Actually Matter: How to Analyze Feature Adoption in Your SaaS Product
Product Analytics
Product Analytics for Data Analysts: A Crash Course
Product Analytics
Reporting ≠ Analytics: Why Your Dashboards Aren’t Telling You Enough
Data Modeling
Data Mart Design: Structuring Flat Tables
Product Analytics
The Modern SaaS Reporting Stack: From Data Warehouse to Product Insights
Data Analytics
The Critical Role of Data Freshness in Business Decision-Making in 2025
Marketing Analytics
Marketing Analytics: Empowering Businesses to Make Data-Driven Decisions
Marketing
Understanding CTR: What Defines a Good Click-Through Rate?
Marketing Analytics
How to Use Marketing Mix Modeling to Increase ROI
Reporting
The Role of Business Data Dashboards: Real-life Examples for Practical Use
Marketing Analytics
The anatomy of a perfect marketing analytics stack
Google BigQuery
How to connect BigQuery MCP to Claude (and why it hallucinates your joins)
Marketing Analytics
How to get marketing reporting nobody can argue with
Reporting
The analyst’s guide to killing the reporting backlog (without hiring)
AI
Self-service analytics doesn't exist. Here's the architecture that works.
Databricks
How to Connect LinkedIn Ads to Databricks
Data Analytics
The AI reporting analytics team that replaces your backlog, not your people
Data Integration
How to Connect Facebook Ads Data to Google Sheets (Free, Automated, No Code)
Databricks
How to Connect Databricks to Google Sheets (Without CSV Exports)
Databricks
How to Connect TikTok Ads to Databricks
Databricks
How to connect Facebook Ads to Databricks (step-by-step guide)
Databricks
How to Connect Google Ads to Databricks
Databricks
Databricks pricing explained: what impacts your bill?
Databricks
What is Databricks and how does it work?
Snowflake
How to Collect Reddit Ads Data into Snowflake
Analytics Tools
5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2026
Analytics Tools
OWOX Reports Extension for Google Sheets vs. Connected Sheets: Deciding the Best Fit for Your Reporting Needs
Analytics Tools
Top Digital Analytics and Marketing Automation Solutions in 2026
Marketing
How to Boost Sales and Improve ROI Using Data and Machine Learning
Analytics Tools
Google Analytics Alternatives: GDPR-Compliant Options in 2026
GA4
Top 10 Google Analytics Alternatives in 2026
Analytics Tools
Top 21 Data Analysis Tools for 2026
Google BigQuery
[GA4] BigQuery Export: How to Connect Step-by-Step
Attribution
Top Marketing Attribution Software and Tools in 2026
Google BigQuery
Google BigQuery: The Best Marketing Data Warehouse in 2026
Google BigQuery
Step-by-Step Guide to Connecting Looker Studio with BigQuery
Analytics Tools
Top 10 marketing reporting tools for advertising in 2026
Reporting
A Complete Looker Studio Overview for Beginners
Reporting
14 Best Reporting Tools and Software for Decision-Making in 2026
Reporting
Looker Studio Templates for Marketers in 2026
Data Integration
Top 20 ETL Tools for Marketing Data Collection in 2026
Analytics Tools
Looker and Looker Studio: Actionable Insights with OWOX Data Marts
Marketing
Data-Driven Marketing: The Ultimate Guide
Google BigQuery
Exploring BigQuery's Role in Marketing Analytics in 2026
Marketing
Photo Sizes for Facebook: A Guide to All Facebook Image Sizes in 2026
Marketing
Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance
Marketing
Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign
Marketing
Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide
Marketing
A Comprehensive Guide to Cost Per Lead in Marketing
Marketing
What is Cost Per Click in Advertising: CPC Formula and Calculation
Marketing
Achieving Success with SMART Marketing Goals
Marketing
Understanding the Basics: How Omnichannel Performance Marketing Works
Marketing
An Overview of Marketing Metrics
Marketing
How to measure post-view conversions
Marketing
Top 6 Strategies to Maximize Your ROAS for Social Media Ads
Marketing
PPC Reporting Made Simple: Metrics, Tools, and Strategies That Drive Results
Marketing
Comparing Accuracy: SEMrush vs SimilarWeb
Marketing
Comprehensive Guide to Channel Strategy in Marketing
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