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Data Mart Management
Your bronze, silver & gold-layer reporting & data assets in one place
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The lightweight semantic layer – not modeled
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Your data stays in your data warehouse
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Collect data from 3rd-party platforms
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Spreadsheet reporting
Deliver corporate data into / from the spreadsheet UI your teams already use
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Reuse Data Marts in Looker Studio
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A free-forever self-hosted version of OWOX Data Marts (available on GitHub)
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SQL Library Checklist. Build a Reporting System, Not a Fire Drill
The Marketing Blind-Spot Fix Blueprint
[GA4] BigQuery Export SQL Queries Library
RFM Analysis Template
The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know
How to Set up [GA4] to BigQuery Export
18 digital marketing metrics and KPIs you should know
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All-in-one Digital Marketing Report Template
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Google Analytics 4 & paid channels report template
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How OWOX Reports Helped Reformation Make Data-Backed Decisions
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WorkSimpli
How OWOX Reports Streamlined Operations for WorkSimpli, Saving Over 10 Hours Weekly
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Aligning Marketing and Revenue Goals with Privacy-centric Analytics in PandaDoc
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Snowflake
How to Collect Reddit Ads Data into Snowflake
Analytics Tools
5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2026
Analytics Tools
OWOX Reports Extension for Google Sheets vs. Connected Sheets: Deciding the Best Fit for Your Reporting Needs
Analytics Tools
Top Digital Analytics and Marketing Automation Solutions in 2026
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12 Best Tools for Data Preparation in 2026
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Google Analytics Alternatives: GDPR-Compliant Options in 2026
GA4
Top 10 Google Analytics Alternatives in 2026
Analytics Tools
Top 21 Data Analysis Tools for 2026
Google BigQuery
[GA4] BigQuery Export: How to Connect Step-by-Step
Attribution
Top Marketing Attribution Software and Tools in 2026
Google BigQuery
Google BigQuery: The Best Marketing Data Warehouse in 2026
Google BigQuery
Step-by-Step Guide to Connecting Looker Studio with BigQuery
Analytics Tools
Top 10 Marketing Reporting Tools for Advertising in 2026
Reporting
A Complete Looker Studio Overview for Beginners
Reporting
14 Best Reporting Tools and Software for Decision-Making in 2026
Reporting
Looker Studio Templates for Marketers in 2026
Data Integration
Top 15 ETL Tools for Marketing Data Collection in 2026
Analytics Tools
Looker and Looker Studio: Actionable Insights with OWOX Data Marts
Marketing
Data-Driven Marketing: The Ultimate Guide
Google BigQuery
Exploring BigQuery's Role in Marketing Analytics in 2026
Marketing
The Ultimate Guide to Effective Management of Marketing Budget
Marketing
Photo Sizes for Facebook: A Guide to All Facebook Image Sizes in 2026
Marketing
Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance
Marketing
Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign
Marketing
Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide
Marketing
A Comprehensive Guide to Cost Per Lead in Marketing
Marketing
Understanding CTR: What Defines a Good Click-Through Rate?
Marketing
What is Cost Per Click in Advertising: CPC Formula and Calculation
Marketing
Achieving Success with SMART Marketing Goals
Marketing
Understanding the Basics: How Omnichannel Performance Marketing Works
Marketing
An Overview of Marketing Metrics
Marketing
How to measure post-view conversions
Marketing
Top 6 Strategies to Maximize Your ROAS for Social Media Ads
Marketing
PPC Reporting Made Simple: Metrics, Tools, and Strategies That Drive Results
Marketing
Comparing Accuracy: SEMrush vs SimilarWeb
Marketing
Comprehensive Guide to Channel Strategy in Marketing
Marketing
Top 25 Marketing KPIs and Digital Metrics to Measure in 2025
Marketing
Interpreting LTV:CAC Ratio: What the Numbers Reveal
Marketing
Measuring Marketing Performance: A Guide to Maximize Results
Marketing
What is a Funnel in Marketing
Marketing
How to Calculate Return on Investment for Marketing Campaigns in 2026
Marketing
Performance Marketing Strategy: 7 Key Steps to Achieve Better Results in 2025
Marketing
What Is Wrong with Your KPIs and How to Fix Them
Marketing
Marketing Mix: A Guide to Channel Marketing
Marketing
What is ROAS in Marketing?
Data Analytics
The Analyst’s Survival Guide to Ad-hoc Requests from Business Teams
Data Analytics
What Are Slowly Changing Dimensions? Types, Examples & Best Practices
Data Modeling
The Three Types of Fact Tables
Snowflake
OWOX Data Marts vs Airbyte for Snowflake
Data Analytics
Governed Metrics Without a Full Semantic Layer: Mastering Output Schemas
Athena
AWS Athena 101: Serverless Data Warehouse on S3 Explained
Snowflake
Snowflake Pricing Explained: Compute Credits, Storage, and Cost Control
Snowflake
How to Collect Shopify Data into Snowflake
Snowflake
How to Collect LinkedIn Ads Data into Snowflake
Snowflake
Snowflake vs BigQuery: A Detailed Comparison
Data Analytics
From Backlog to Library: Turning Tickets into Reusable Data Marts
Snowflake
How to Load Microsoft Ads Data into Snowflake with OWOX Data Marts
Data Analytics
How to Choose a Data Warehouse: A Practical Guide for Data Analysts
Snowflake
Automate Snowflake to Google Sheets Reporting with OWOX Data Marts
Snowflake
Snowflake for Data Analysts: How to Turn Your Warehouse Into a Reusable Reporting Layer
Snowflake
Collect TikTok Ads Data into Snowflake for Trusted Paid Media Reporting
Snowflake
How to Load Google Ads Data into Snowflake with OWOX Data Marts
Snowflake
Why Snowflake Became the Most Popular Cloud Data Warehouse
Snowflake
What Is Snowflake? A Beginner’s Guide
Marketing Analytics
How to Build a Marketing Attribution Model in BigQuery
Data Integration
How to Blend GA4 Conversions with Advertising Spend
Data Integration
How to Build a CAC Report: Unify Ad Spend and CRM Data
Snowflake
Collect Facebook Ads Data into Snowflake with OWOX Data Marts Step by Step
Snowflake
How to Turn Snowflake into a Self-Service Marketing Analytics Engine
Reporting
From Analyst Bottleneck to Scalable Reporting: Packaging Data for Non-SQL Users
Google Sheets Tips
Understanding the PERCENTRANK Function in Google Sheets: Rank Data by Percentile
Google Sheets Tips
Mastering the RANK Function in Google Sheets: Rank Values Like a Pro
Data Integration
Free Google Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale
Data Analytics
How to Calculate LTV with CRM and ERP
Data Analytics
How Does ERP Analytics Transform Business? 5 Key Ways
Google Sheets Tips
How to Use the QUARTILE Function in Google Sheets for Data Analysis
Google Sheets Tips
Mastering the PERCENTILE Function in Google Sheets: Calculate Percentile Ranks with Ease
Google Sheets Tips
Google Sheets to BigQuery: How to Scale Your Analyst Workflow Without Buying New Tools
Google Sheets Tips
Business Users Want “Real-Time Data”: Defining Freshness SLAs
Google Sheets Tips
How to Sort Data in Google Sheets: A Complete Guide
Data Integration
Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data
Data Modeling
7 Biggest Data Transformation Challenges in 2025
Google Sheets Tips
Optimizing Your Data with TRIM, CLEAN, and T Functions in Google Sheets
Google Sheets Tips
How to Use the REPT Function in Google Sheets for Data Customization
Google Sheets Tips
Navigating Through Weeks With WEEKDAY and WEEKNUM Google Sheets Functions
Google Sheets Tips
How to Use Data Validation in Google Sheets for Clean Data
Data Analytics
The Critical Role of Data Freshness in Business Decision-Making in 2025
Google BigQuery
BigQuery String Functions: Syntax and Usage Examples
Google BigQuery
BigQuery Date Functions Explained
Google Sheets Tips
Mastering the TEXT Function in Google Sheets: Formatting Made Simple
Google Sheets Tips
How to Use SPARKLINE in Google Sheets for Data Visualization
Google Sheets Tips
Effortless Text Combination in Google Sheets with & and CONCATENATE Function
Google Sheets Tips
Mastering Slicers in Google Sheets: The Ultimate Guide
Google Sheets Tips
Step-by-Step Guide to Exploratory Data Analysis in Google Sheets
Google Sheets Tips
How to Search in Google Sheets: Tips and Shortcuts
Data Integration
Free Open Exchange Rates to BigQuery Connector by OWOX: Take Full Control of Your Currency Data
Data Integration
Free LinkedIn Pages to BigQuery Connector by OWOX: Own Your Organic Page Insights
Data Integration
Free Reddit Ads to BigQuery Connector by OWOX: Own the Data Behind Your Campaigns
Data Integration
Free Facebook Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale
Google BigQuery
Exploring New BigQuery Capabilities: What’s Available and What’s Next