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Data Mart Management
Your bronze, silver & gold-layer reporting & data assets in one place
Joinable Data Marts
The lightweight semantic layer – not modeled
Data Storages
Your data stays in your data warehouse
Data Sources
Collect data from 3rd-party platforms
Enable
Spreadsheet reporting
Deliver corporate data into / from the spreadsheet UI your teams already use
Data Studio connector
Reuse Data Marts in Looker Studio
Pivots & Charts
Auto-generated visuals from any Sheet
Schedule data refresh
Set-and-forget data freshness
AI Insights
Schedule analysis & deliver insights
Solutions
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WHO You HIRE
Reporting Analyst
Deliver trusted reports into spreadsheets on time
Senior Analyst
The "smart" guy that gives the reason behind WHY and builds projections
USED BY
Marketing Teams
Prove what's working, without the analyst queue
Sales Teams
Early, actionable signals on demand and on time to hit revenue targets faster
Product Teams
Every system, joined. No SQL needed to extract what you need
SponsorED BY
CEO
Decisions in minutes, not weeks. Cheaper than a hire
CFO
One definition of revenue. Trusted by ever team member
CMO
Stop being the #1 consumer of analyst time
Resources
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Content
Blog
Gain knowledge about data, analytics & AI
Case Studies
Success stories of how teams succeed with OWOX
Videos
Learn how you can do more with your data
The Data Crunch Podcast
Expert insights on data analytics and marketing
Data Glossary
Key terms and concepts in data analytics explained
Tools & Guides
SQL Library Checklist. Build a Reporting System, Not a Fire Drill
The Marketing Blind-Spot Fix Blueprint
[GA4] BigQuery Export SQL Queries Library
RFM Analysis Template
The Ultimate Guide to Marketing Attribution Modeling: Everything You Need to Know
How to Set up [GA4] to BigQuery Export
See all Tools & Guides →
Dashboard Templates
All-in-one Digital Marketing Report Template
CMO Dashboard
SaaS Report
ROPO Report
Google Analytics 4 & paid channels report template
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Who We Are
About Us
170k+ users use OWOX to drive data-informed decisions
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Blog Articles
Product Analytics
Reporting ≠ Analytics: Why Your Dashboards Aren’t Telling You Enough
Data Modeling
Data Mart Design: Structuring Flat Tables
Product Analytics
The Modern SaaS Reporting Stack: From Data Warehouse to Product Insights
Marketing
Understanding CTR: What Defines a Good Click-Through Rate?
Marketing Analytics
How to Use Marketing Mix Modeling to Increase ROI
Marketing Analytics
The anatomy of a perfect marketing analytics stack
Google BigQuery
How to connect BigQuery MCP to Claude (and why it hallucinates your joins)
Marketing Analytics
How to get marketing reporting nobody can argue with
Reporting
The analyst’s guide to killing the reporting backlog (without hiring)
AI
Self-service analytics doesn't exist. Here's the architecture that works.
Databricks
How to Connect LinkedIn Ads to Databricks
Data Analytics
The AI reporting analytics team that replaces your backlog, not your people
Data Integration
How to Connect Facebook Ads Data to Google Sheets (Free, Automated, No Code)
Databricks
How to Connect Databricks to Google Sheets (Without CSV Exports)
Databricks
How to Connect TikTok Ads to Databricks
Databricks
How to connect Facebook Ads to Databricks (step-by-step guide)
Databricks
How to Connect Google Ads to Databricks
Databricks
Databricks pricing explained: what impacts your bill?
Databricks
What is Databricks and how does it work?
Snowflake
How to Collect Reddit Ads Data into Snowflake
Analytics Tools
5 Best Free Marketing Analytics Tools for Data-Driven Teams in 2026
Analytics Tools
OWOX Reports Extension for Google Sheets vs. Connected Sheets: Deciding the Best Fit for Your Reporting Needs
Analytics Tools
Top Digital Analytics and Marketing Automation Solutions in 2026
Marketing
How to Boost Sales and Improve ROI Using Data and Machine Learning
Analytics Tools
Google Analytics Alternatives: GDPR-Compliant Options in 2026
GA4
Top 10 Google Analytics Alternatives in 2026
Analytics Tools
Top 21 Data Analysis Tools for 2026
Google BigQuery
[GA4] BigQuery Export: How to Connect Step-by-Step
Attribution
Top Marketing Attribution Software and Tools in 2026
Google BigQuery
Google BigQuery: The Best Marketing Data Warehouse in 2026
Google BigQuery
Step-by-Step Guide to Connecting Looker Studio with BigQuery
Analytics Tools
Top 10 marketing reporting tools for advertising in 2026
Reporting
A Complete Looker Studio Overview for Beginners
Reporting
14 Best Reporting Tools and Software for Decision-Making in 2026
Reporting
Looker Studio Templates for Marketers in 2026
Data Integration
Top 20 ETL Tools for Marketing Data Collection in 2026
Analytics Tools
Looker and Looker Studio: Actionable Insights with OWOX Data Marts
Marketing
Data-Driven Marketing: The Ultimate Guide
Google BigQuery
Exploring BigQuery's Role in Marketing Analytics in 2026
Marketing
Photo Sizes for Facebook: A Guide to All Facebook Image Sizes in 2026
Marketing
Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance
Marketing
Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign
Marketing
Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide
Marketing
A Comprehensive Guide to Cost Per Lead in Marketing
Marketing
What is Cost Per Click in Advertising: CPC Formula and Calculation
Marketing
Achieving Success with SMART Marketing Goals
Marketing
Understanding the Basics: How Omnichannel Performance Marketing Works
Marketing
An Overview of Marketing Metrics
Marketing
How to measure post-view conversions
Marketing
Top 6 Strategies to Maximize Your ROAS for Social Media Ads
Marketing
PPC Reporting Made Simple: Metrics, Tools, and Strategies That Drive Results
Marketing
Comparing Accuracy: SEMrush vs SimilarWeb
Marketing
Comprehensive Guide to Channel Strategy in Marketing
Marketing
Top 25 Marketing KPIs and Digital Metrics to Measure in 2025
Marketing
Interpreting LTV:CAC Ratio: What the Numbers Reveal
Marketing
Measuring Marketing Performance: A Guide to Maximize Results
Marketing
What is a Funnel in Marketing
Marketing
How to Calculate Return on Investment for Marketing Campaigns in 2026
Marketing
Performance Marketing Strategy: 7 Key Steps to Achieve Better Results in 2025
Marketing
What Is Wrong with Your KPIs and How to Fix Them
Marketing
Marketing Mix: A Guide to Channel Marketing
Marketing
What is ROAS in Marketing?
Data Analytics
The Analyst’s Survival Guide to Ad-hoc Requests from Business Teams
Data Analytics
What Are Slowly Changing Dimensions? Types, Examples & Best Practices
Data Modeling
The Three Types of Fact Tables
Snowflake
OWOX Data Marts vs Airbyte for Snowflake
Data Analytics
Governed Metrics Without a Full Semantic Layer: Mastering Output Schemas
Athena
AWS Athena 101: Serverless Data Warehouse on S3 Explained
Snowflake
Snowflake Pricing Explained: Compute Credits, Storage, and Cost Control
Snowflake
How to Collect Shopify Data into Snowflake
Snowflake
How to Collect LinkedIn Ads Data into Snowflake
Snowflake
Snowflake vs BigQuery: A Detailed Comparison
Data Analytics
From Backlog to Library: Turning Tickets into Reusable Data Marts
Snowflake
How to Load Microsoft Ads Data into Snowflake with OWOX Data Marts
Data Analytics
How to Choose a Data Warehouse: A Practical Guide for Data Analysts
Snowflake
Automate Snowflake to Google Sheets Reporting with OWOX Data Marts
Snowflake
Snowflake for Data Analysts: How to Turn Your Warehouse Into a Reusable Reporting Layer
Snowflake
Collect TikTok Ads Data into Snowflake for Trusted Paid Media Reporting
Snowflake
How to Load Google Ads Data into Snowflake with OWOX Data Marts
Snowflake
Why Snowflake Became the Most Popular Cloud Data Warehouse
Snowflake
What Is Snowflake? A Beginner’s Guide
Marketing Analytics
How to Build a Marketing Attribution Model in BigQuery
Data Integration
How to Blend GA4 Conversions with Advertising Spend
Data Integration
How to Build a CAC Report: Unify Ad Spend and CRM Data
Snowflake
Collect Facebook Ads Data into Snowflake with OWOX Data Marts Step by Step
Snowflake
How to Turn Snowflake into a Self-Service Marketing Analytics Engine
Reporting
From Analyst Bottleneck to Scalable Reporting: Packaging Data for Non-SQL Users
Google Sheets Tips
Understanding the PERCENTRANK Function in Google Sheets: Rank Data by Percentile
Google Sheets Tips
Mastering the RANK Function in Google Sheets: Rank Values Like a Pro
Data Integration
Free Google Ads to BigQuery Connector by OWOX: Take Control of Your Ad Data at Scale
Data Analytics
How to Calculate LTV with CRM and ERP
Google Sheets Tips
How to Use the QUARTILE Function in Google Sheets for Data Analysis
Google Sheets Tips
Mastering the PERCENTILE Function in Google Sheets: Calculate Percentile Ranks with Ease
Google Sheets Tips
Google Sheets to BigQuery: How to Scale Your Analyst Workflow Without Buying New Tools
Google Sheets Tips
Business Users Want “Real-Time Data”: Defining Freshness SLAs
Google Sheets Tips
How to Sort Data in Google Sheets: A Complete Guide
Data Integration
Free Microsoft Ads to BigQuery Connector by OWOX: Centralize, Scale, and Own Your Search Data
Google Sheets Tips
Optimizing Your Data with TRIM, CLEAN, and T Functions in Google Sheets
Google Sheets Tips
How to Use the REPT Function in Google Sheets for Data Customization
Google Sheets Tips
Navigating Through Weeks With WEEKDAY and WEEKNUM Google Sheets Functions
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