Articles

Discover the Best Marketing Agencies in Los Angeles: Top LA Agencies to Propel Your Business Forward

Find the top marketing agencies in Los Angeles that can drive your business forward. Explore our curated list for your ideal partner

Apr 24, 2024

Most popular

Exploring Machine Learning in Digital Marketing with Examples

Google Analytics Alternatives: How to keep using the Google tech stack and be GDPR-compliant

What’s the Deal with Your Direct Traffic, and How to Fix It

How to Integrate Online and Offline Data for Omnichannel Retailing: Why and How to Connect Customer Touchpoints

Apr 22, 2024

Elevating Your Analytics Game with BigQuery Aggregate Functions

Apr 17, 2024

Mastering BigQuery Array Functions for Next-Level Data Analysis

Apr 16, 2024

The Ultimate Guide to Using QUERY and IMPORTRANGE in Google Sheets

Apr 15, 2024

Conversion Functions in BigQuery: 2024 Guide for Enhanced Analytics

Apr 11, 2024

How to Connect GA4 to BigQuery: Step-by-Step Guide

Apr 11, 2024

New York's Top Marketing Agencies: Discover the Best Marketing Agencies in NYC

Apr 8, 2024

Utilizing QUERY and CONCATENATE in Google Sheets for Advanced Data Insights

Mar 29, 2024

Exploring Google Sheets QUERY Function: Tips and Tricks for Efficient Data Management

Mar 26, 2024

Exploring BigQuery Date Functions: Strategies for Efficient Data Analysis

Mar 21, 2024

The Ultimate Guide to Pivot Tables in Google Sheets

Mar 15, 2024

BigQuery Data Manipulation Language (DML): The Essential Guide

Mar 14, 2024

Connecting CRM Data to Digital Analytics for Unmatched KPI Visibility

Mar 11, 2024

5 Reasons to Create Reports in Google BigQuery

Mar 8, 2024

Enhance Digital Marketing Reports with CRM Data Integration

Mar 7, 2024

String Functions in BigQuery: Digging Deeper

Mar 6, 2024

A Step-by-Step Guide to Web Analytics Audit Using Google Analytics 4

Mar 4, 2024

Mastering ARRAYFORMULA in Google Sheets: A Complete Guide

Mar 1, 2024

How to Avoid Data Sampling and Get Complete Data for Advanced Analytics

Feb 26, 2024

The Critical Role of Data Freshness in Business Decision-Making in 2024

Feb 26, 2024

How to Calculate Return on Investment for Marketing Campaigns in 2024

Feb 19, 2024

Mastering the UNIQUE Function in Google Sheets: A Detailed Guide

Feb 19, 2024

Mastering Marketing Efficiency Ratio (MER) for Improved Campaign Performance

Feb 16, 2024

Effective Methods to Evaluate the Effectiveness of Display Advertising Campaign

Feb 15, 2024

12 Reasons to Select OWOX BI ML Funnel-based Attribution

Feb 15, 2024

Google Analytics 4 Key Metrics and Dimensions of Your Website

Feb 15, 2024

Essential Google Analytics GA4 Checklist and Best Practices

Feb 15, 2024

Server-Side Tracking: Monitor User Behavior without Pixels

Feb 9, 2024

13 Best Reporting Tools and Software for Decision-Making in 2024

Feb 8, 2024

Understanding Data Sampling in Google Analytics 4

Feb 6, 2024

Mastering Mobile App Analytics with Google Analytics 4 in 2024

Jan 29, 2024

The Essential Guide to Data Analytics

Jan 29, 2024

Step-by-Step Looker Studio Tutorial for Beginners

Jan 26, 2024

GA4 Measurement Protocol: Turning Data Precision into Success

Jan 25, 2024

How to Use Marketing Mix Modeling to Increase ROI

Jan 25, 2024

What Is Raw Data and How to Use It

Jan 25, 2024

Google Analytics (GA4) Dashboards: Your Guide to Gain Data-driven Insights

Jan 25, 2024

A Comprehensive Guide to Set up Enhanced E-commerce Tracking in Google Analytics 4

Jan 24, 2024

What is Data Visualization: Definition, Principles, Examples, Tools

Jan 23, 2024

Google BigQuery: The Best Marketing Data Warehouse

Jan 23, 2024

Differences Between Facebook Ads and Google Analytics 4 Conversions (and How to Fix That)

Jan 22, 2024

OWOX BI BigQuery Reports Extension vs. Connected Sheets: Deciding the Best Fit for Your Reporting Needs

Jan 22, 2024

All Facebook photo sizes — complete list

Jan 21, 2024

Top 21 Digital Marketing Metrics and KPIs to Measure in 2024

Jan 20, 2024

Mastering Data Import in Google Sheets with ImportXML, ImportHTML, and ImportFEED

Jan 19, 2024

Exploring Machine Learning in Digital Marketing with Examples

Jan 18, 2024

The Role of Business Dashboards: Real-life Examples for Practical Use

Jan 18, 2024

GDPR Compliance with Google Analytics 4 Consent Mode

Jan 18, 2024

Top 21 Data Analysis Tools of 2024

Jan 17, 2024

All You Need to Know About the ROPO Effect and Maximizing Offline Conversions

Jan 16, 2024

Guide to UTM parameters for marketing campaigns in Google Analytics 4

Jan 15, 2024

Explaining First-party, Second-party, and Third-party Data: An In-depth Overview

Jan 15, 2024

How to Handle Duplicate Transactions in Google Analytics 4?

Jan 15, 2024

Comprehensive Guide to Channel Strategy in Marketing

Jan 13, 2024

Simplifying Data Integration with ETL Processes

Jan 12, 2024

In-Depth Comparison of 6 Leading Data Warehouses and Databases

Jan 11, 2024

Exploring the limitations of Google Analytics 4 (GA4) API

Jan 10, 2024

Step-by-Step Guide to Connecting Looker Studio with BigQuery

Jan 10, 2024

Top 5 Differences Between VLOOKUP and XLOOKUP in Google Sheets

Jan 9, 2024

Optimize Your Marketing ROI: 6 Ways to Upload Data to BigQuery

Jan 4, 2024

The Ultimate Guide to Google Analytics 4: Setup, Configuration, and Usage

Dec 23, 2023

The Ultimate Marketing Dashboard Setup for Success [With Examples]

Dec 22, 2023

Best Way to Create Social Media Dashboards For Data-Driven Marketing

Dec 21, 2023

How to Export Data from TikTok Ads to BigQuery

Dec 21, 2023

How to Track Twitter Traffic in Google Analytics | OWOX BI

Dec 20, 2023

Mastering LinkedIn Ads Dashboards & Reporting: A Complete Guide

Dec 18, 2023

Marketing Reports — The Ultimate Guide, Examples and Templates

Dec 7, 2023

How to Use VLOOKUP With IF Statement in Sheets

Dec 5, 2023

Marketing Analytics: Empowering Businesses to Make Data-Driven Decisions

Dec 5, 2023

What is Marketing Attribution Model for Marketer: The Definitive Guide

Dec 4, 2023

Import Data From CRM into Google Analytics 4: Detailed Guide

Dec 1, 2023

Top Marketing Attribution Software and Tools: 6 Best Choices in 2024

Nov 28, 2023

Data-Driven Attribution Across Google Products

Nov 25, 2023

Detailed Guide to Channel Grouping In Google Analytics 4 (GA4)

Nov 25, 2023

KPI Dashboards: Driving Growth with Data-Driven Decisions

Nov 24, 2023

Everything about VLOOKUP in Google Sheets

Nov 24, 2023

What is Machine Learning Full-Funnel Attribution & How to Get Started

Nov 24, 2023

How to Leverage Data Analytics to Solve Marketing Problems

Nov 23, 2023

5 Essential Facebook Ads Report Templates

Nov 15, 2023

An Overview of Marketing Metrics

Oct 31, 2023

The Art of Marketing Analytics: A Deep Dive

Oct 31, 2023

What Is Data Reporting And How To Create Data Reports For Your Business

Oct 27, 2023

What is Cohort Analysis and How to Improve Customer Retention?

Oct 20, 2023

How to set up form tracking analytics with Google Tag Manager and Google Analytics 4

Oct 19, 2023

7 Biggest Data Transformation Challenges in 2023

Oct 19, 2023

The Modern Marketing Analyst: 7 Must-Have Skills for Success

Oct 19, 2023

10 Crucial "Dos" and "Don'ts" of Marketing Analytics

Oct 18, 2023

What attribution means in marketing

Oct 13, 2023

Top 15 ETL tools for 2023 | OWOX BI

Oct 8, 2023

Custom Attribution Models: A Tailored Approach to Attribution

Oct 8, 2023

Top 30 Automated Marketing Tools in 2023

Oct 6, 2023

Top 6 Strategies to Maximize Your ROAS for Social Media Ads

Oct 3, 2023

11 Best Data Transformation Tools in 2023

Oct 2, 2023

Automated Reporting: Making Work Smarter

Sep 26, 2023

Measuring Marketing Performance: A Guide to Maximize Results

Sep 22, 2023

Understanding the Basics: How Omnichannel Performance Marketing Works

Sep 19, 2023

Marketing Mix: A Guide to Channel Marketing

Sep 15, 2023

Comprehensive Guide: Set up GA4 Tags using Google Tag Manager

Sep 12, 2023

What Is Wrong with Your KPIs and How to Fix Them

Sep 11, 2023

What is ROAS in Marketing?

Sep 8, 2023

The Ultimate Guide to Effective Management of Marketing Budget

Sep 6, 2023

An Introduction to Data Modeling: Fundamentals and Real-World Application

Aug 19, 2023

How Performance Marketing Works [+6 Simple Steps]

Aug 18, 2023

Achieving Success with SMART Marketing Goals

Aug 15, 2023

Supercharge Your Marketing Campaigns with the 7 Best Free UTM Builders

Aug 7, 2023

What is a Funnel in Marketing

Jul 31, 2023

Your Roadmap to Customer Lifetime Value (LTV): An Ultimate Guide

Jul 27, 2023

Everything you need to know about PPC reporting - OWOX BI

Jul 25, 2023

Interpreting LTV:CAC Ratio: What the Numbers Reveal

Jul 22, 2023

Data Aggregation Techniques for Effective Data Analysis

Jul 22, 2023

Data Visualization: Your Gateway to Enhanced Decision-Making Strategy

Jul 21, 2023

Mastering Data Mapping Techniques

Jul 11, 2023

The Anatomy of UTM Parameters: Understanding the Components

Jul 5, 2023

7 Analytics Tactics to Get More Traffic & Sales Using Google Analytics 4

Jun 16, 2023

Google Analytics 4 vs Universal Analytics

Jun 15, 2023

Looker and Looker Studio: Actionable Insights with OWOX BI

Jun 7, 2023

Eliminate 3 major blind spots in digital marketing

Mar 22, 2023

Understanding UTM Tags: The Ultimate Guide to Efficient Tracking

Mar 7, 2023

Top data analysis, marketing analytics, and automation solutions for 2023

Feb 9, 2023

Google Analytics Alternatives: How to keep using the Google tech stack and be GDPR-compliant

Nov 16, 2022

30 Best Marketing Dashboard Examples and Templates [2023]

Oct 18, 2022

OWOX BI and Google Analytics 4: Understanding the Key Differences

Oct 17, 2022

Data Processing with OWOX BI: Normalize, Prepare, and Orchestrate

Sep 27, 2022

Top 10 Google Analytics and Google Analytics 4 alternatives

Sep 23, 2022

The four horsemen of digital marketing analytics: Consent mode, ITP, ad blockers, and GA 4

Jul 5, 2022

How to automate marketing reporting

May 30, 2022

Who is responsible for data quality? Responsibility matrix for analytics teams

May 20, 2022

What is ETL: the ultimate guide 101

May 10, 2022

Key benefits of Google Analytics 4, or why you should switch now

Apr 30, 2022

How to prepare your marketing and analytics for a world without cookies

Apr 6, 2022

Google Analytics in Europe: How to ensure GDPR compliance

Apr 4, 2022

Marketing trends: what to prepare for in 2022

Feb 23, 2022

Overcoming Common Data Quality Issues with OWOX BI

Dec 28, 2021

How to boost sales and improve ROI using data and machine learning

Dec 27, 2021

Why you can (or cannot) trust your reports

Nov 10, 2021

Google Analytics 4: The future of analytics

Nov 8, 2021

Interview with Fred Pike, managing director at Northwoods

Oct 13, 2021

Ad hoc reporting: The what and the why

Sep 28, 2021

How data analytics is solving enterprise problems

Aug 31, 2021

How to win the marketing competition with data analysis

Aug 30, 2021

Digital strategy: How to merge ad channels and allocate your budget

Jul 30, 2021

How martech tools help with advertising in the era of data privacy

Jul 29, 2021

Interview with Mikko Piippo, co-founder and partner of Hopkins

Jul 23, 2021

Why your marketing needs to be data-driven

Jul 17, 2021

Common marketing challenges most businesses face

Jun 30, 2021

Interview with Julius Fedorovicius, Founder of Analytics Mania

Jun 25, 2021

How to solve the biggest e-commerce reporting challenges

Jun 17, 2021

SEMrush vs SimilarWeb: Comparing accuracy

Apr 30, 2021

A godsend for marketers: how to create reports without analysts and SQL

Apr 4, 2021

How to Choose and Test an Attribution Model

Mar 29, 2021

Data-driven marketing: the ultimate guide

Mar 25, 2021

The easiest way to transfer data from/into Google BigQuery

Mar 11, 2021

Miscommunication between analysts and marketing teams

Feb 25, 2021

Interview with John Sargent, Director at digital consultancy and agency Think VEN

Feb 24, 2021

Data Studio Templates for Ecommerce Marketers

Feb 23, 2021

Semrush & OWOX research: The impact of COVID-19 on e-commerce

Feb 2, 2021

When Google Analytics and Data Studio aren’t enough and it’s time to switch to Google BigQuery

Jan 27, 2021

How to Blend Web Analytics and Digital Marketing Analytics

Jan 25, 2021

Interview with Khrystyna Grynko, Head of Data at Better&Stronger

Jan 11, 2021

Top 5 Tools for Advertising Reporting

Dec 31, 2020

The Marketing Wars: the rise of the post-cookie world

Dec 21, 2020

Interview with Byron Marr, Head Of Paid Media at Aira

Dec 16, 2020

What CPL Is and How to Calculate It

Dec 14, 2020

How to build advanced marketing reports in Google Data Studio

Dec 12, 2020

Interview with Sophie Logan, PPC manager at Adzooma

Nov 27, 2020

PPC Report Templates for Marketers and Agencies

Nov 16, 2020

Interview with Amy Hebdon, Co-founder of Paid Search Magic

Nov 11, 2020

An In-Depth Look at Google Analytics 4: New Capabilities, Benefits, and Disadvantages

Nov 9, 2020

How to Use Analytics to Optimize Your Marketing Budget

Oct 15, 2020

Why is it important to check data quality for marketing analysis?

Oct 12, 2020

The list of Top PPC Influencers in 2020

Sep 30, 2020

How a CMO can build an effective marketing analytics system

Sep 17, 2020

Data-driven Storytelling: Elevating Your Content Marketing Strategy

Sep 3, 2020

The ultimate guide to measuring, analyzing, and improving your marketing with the DMAIC methodology

Aug 31, 2020

Marketing analytics experts, resources, and events every marketer should follow

Aug 31, 2020

Google Data Studio Templates for Marketers — The Ultimate Guide

Jul 27, 2020

Top 6 Irreplaceable Digital Marketing Services to Boost Your Website Effectiveness

Jul 24, 2020

The OWOX BI guide for digital marketers: data collection, dashboards, and templates

Jul 23, 2020

Enhancing Email Marketing: Essential Metrics and Improvement Tactics

Jun 12, 2020

What is CTR and what CTR is considered to be good

May 20, 2020

What is CPC in advertising: Cost per Click formula and calculation

May 19, 2020

12 Google Analytics key reports for marketers

May 18, 2020

How to start selling online

May 15, 2020

What is Google Ads Data Hub: everything a marketer needs to know

May 12, 2020

7 Ways to Evaluate and Improve Digital Marketing

Mar 24, 2020

How to measure post-view conversions

Mar 23, 2020

Dashboards for businesses: Why you need one and top services for building it

Mar 16, 2020

Most popular e-commerce reports

Mar 5, 2020

2020 PPC trends and top resources from 7 PPC influencers

Feb 27, 2020

Samantha Noble on Mastering PPC: Exclusive Interview

Feb 12, 2020

10 must-known marketing analytics trends for 2020

Feb 12, 2020

Interview with Danny Mawani Holmgaard, Lead Analyst for Impact Extend

Jan 12, 2020

5 Tips to Learn from the PPC Expert: Interview with Pauline Jakober

Jan 6, 2020

Express interview with Mary Owusu, VP of Digital Strategy & Analytics at Mower

Dec 23, 2019

How to assess the effectiveness of product categories, client segments, and landing pages

Dec 10, 2019

How to assess the impact of offline ads on online sales

Dec 2, 2019

Playing Digital Jenga with Modern Marketing Analytics: Interview with Christopher Penn

Nov 22, 2019

A/B testing: To be or not to be

Nov 18, 2019

Why doesn’t anybody high-five the analyst? Hard but true answers from Steen Rasmussen

Oct 28, 2019

Predictive analytics as a tool to increase marketing efficiency

Oct 20, 2019

The best website analytics tools in 2019

Oct 15, 2019

Interview with David Szetela, CEO of FMB Media: What should you know before entering the PPC field?

Oct 1, 2019

20 ways to increase your ecommerce conversion rate

Oct 1, 2019

Digital analytics insights: Nancy Harhut interview

Sep 20, 2019

Insights from Omnisend's Top Executive: An Exclusive Interview

Sep 17, 2019

OWOX BI Research On The State Of Digital Analytics: interview with Damion Brown

Sep 5, 2019

Exploring the PPC Landscape: Insights from Expert Reese Garcia

Aug 30, 2019

OWOX BI research on the state of digital analytics: Laura Patterson interview

Aug 23, 2019

OWOX BI research on the state of digital analytics: Jim Sterne interview

Aug 19, 2019

The Secrets of PPC as Revealed by Brad Geddes

Jul 31, 2019

Setting up a sales funnel and example use case

Jul 30, 2019

Matthew Soakell reveals the secrets of PPC specialists in an interview with OWOX BI

Jul 27, 2019

How to exclude the fbclid parameter from Google Analytics reports?

Jul 25, 2019

OWOX BI Research on the State of Digital Analytics: Interview with Anjana Aggarwal from Hubspot

Jul 18, 2019

A Look at the Top 6 Visualization Tools for BigQuery

Jul 7, 2019

What Is a Website Conversion?

Jun 20, 2019

Future of Digital Analytics: Insights from Tim Wilsons

Jun 15, 2019

Comparison of OWOX BI and Google Analytics 360

May 24, 2019

OWOX BI Research on the State of Digital Analytics: Interview with Simo Ahava

May 22, 2019

When Google Analytics 360 is not enough

May 15, 2019

5 Benefits of Mobile Push Notifications as a Marketing Channel

Mar 15, 2019

Choose Your Data Analytics Conferences 2019 (Worldwide) | OWOX

Jan 24, 2019

Best Marketing Conferences 2019 (Worldwide)

Jan 24, 2019

How to Choose Websites for Quality Link Building

Nov 30, 2018

The Ultimate Guide to Marketing Analytics

May 22, 2018

What is the R Programming Language and How to Use It for Working with the APIs of Google AdWords

May 3, 2018

An Ultimate Guide to Google Analytics Sampling and How to Avoid It

May 3, 2018

How to Link Your Google Ads and Analytics Accounts

Mar 12, 2018

Top 20 Twitter Accounts for Analysts and Marketers

Jan 24, 2018

How to Track Instagram Referrals and Paid Traffic in Google Analytics

Dec 12, 2017

Statistics in Web Analytics, or How to Become a True Data Scientist

Dec 11, 2017

How Do I Analyze Competitors’ PPC ads and Why Would I want to

Oct 27, 2017

How Competitor Prices Affect Conversion Rates and User Behavior

Sep 29, 2017

What’s the Deal with Your Direct Traffic, and How to Fix It

Mar 30, 2017

Optimize 360 proves to be accurate no-coding solution for testing user experience on your site

Sep 29, 2016

Measuring your ROAS with business intelligence

Sep 12, 2016

Data Security and Access Control in Google Cloud Platform

May 24, 2016

Custom domain for Google analytics data collection

Jun 24, 2015

Who is in control of your data

Jun 24, 2015