5 simple ways to calculate customer LTV

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Want to know how to gain clients, boost profits, and save your budget? Customer lifetime value (CLV) is a metric that tells you what value a buyer brings to your company during the customer life cycle.

There are many ways to measure CLV, and the choice depends on your resources and your business.

We’ve selected 5 simple ways to calculate customer LTV to improve your business in all directions.

PDF 1.05 Mb