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Open‑source
Self-Service Reporting platform
With OWOX BI, data teams create reusable data marts and trusted metrics - so they stay in full control, while business users explore and report on data confidently – without constant requests or broken dashboards.
OWOX BI Platform – Built for Control & Trust
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Trusted by 165,000+ Users in Data, Marketing, Finance, Operations & Product Teams
From fast-scaling startups to global enterprises – OWOX BI powers decisions across every department with data people actually trust.
We Build for Data Teams – and Help You Scale Your Impact
OWOX BI was born to solve marketing data chaos. Today, it powers the full stack – from data collection to semantic layer with reusable metrics and business-wide reporting.
You model once. We make sure it works for every stakeholder. And with new features shipped, you’ll never hit a ceiling. Check what's new in our сhangelog
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Stop Scaling Dashboards. Scale Data Impact.
OWOX BI replaces scattered SQL scripts, misaligned metrics, and endless requests with a self-service reporting engine
From Data Analyst to Architect
Go beyond building ad hoc reports. Design, document, and govern a data model your entire org can trust — once and for everyone.
One Model powering All Reporting Tools
Deliver the same verified data marts to Google Sheets, Looker Studio, or dashboards — without duplicating SQL.
Change Once, Reflect Everywhere
Update business logic once, and every connected report reflects the update instantly — no manual work required.
Unlock Strategic Bandwidth
Spend less time fixing filters, more time solving real business problems.
Real impact… Real voices
"OWOX BI helped transform our data team from reactive executors to strategic enablers. We no longer drown in reporting requests – now, marketing, sales, and finance teams build the reports they need on their own, while analysts focus on high-impact decisions."
Alex, Head of Analytics for Ecommerce
Works where your data lives — and where your team works
OWOX BI gives data teams the tools to define, manage, and govern reusable reporting logic – then deliver it directly into the tools business teams already use.
Semantic Layer
One metric. One definition. Everywhere.
Standardize KPIs and business terms so everyone speaks the same data language.
Data Modeling
Build once. Trust always.
Model business logic using SQL, define metrics and joins once, and reuse them across every department and report.
Reports in Google Sheets
The familiar UI meets corporate trusted data. Pull live, version-controlled data into spreadsheets. Filter, sort, and visualize in seconds.
Chat with Data UI
From “Submit a request” to “I got it.”
Let stakeholders build and tweak their reports using a natural-language interface — no SQL, no delays.
Pivots & Charts
Your Google Sheets just leveled up.
Auto-generate charts, graphs, and pivot tables from any dataset — directly inside Sheets, no setup required.
SQL Copilot
Need SQL help? Just ask.
Ask questions and get results with traceable logic. The only Copilot that explains how and why.
Mmmm, unified metrics across reports...
OWOX BI gives you a SQL-first workspace to define trusted metrics and build data marts — while business users get answers in seconds, no SQL is required.
Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
1SELECT
2category,
3SUM(revenue)
4FROM sales_data
5WHERE country = 'US'
6AND year = '2025'
7GROUP BY category
8Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
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Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
Answers your Questions without Waiting for Data Teams to help
With OWOX BI companies grow revenue as fast, as they collect new data by enabling self-service reporting for everyone.
OWOX BI brings live, trusted data to your spreadsheets and dashboards. Ask in plain English or click to build – your trusted reports update in real time with no analyst in the loop.
OWOX BI Platform – Built to Self-Serve Trusted Data
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Data Analytics
Reports Extension
🟢
Transformation
🟢
Semantic Layer
🟡
Data Connectors
🟢
Chart & Pivots
🟢
SQL Copilot
🟢
Data Modeling
🟡
Chat to Reports
🟡
Streaming
🟢
Marketing Analytics
Attribution
🟢
SQL Templates
🟢
Dashboards
🟢
Chat to Reports (Conversational UI)
Why submit tickets when you can just ask your data?
Skip the queue. OWOX BI lets business users talk to data, tweak reports in spreadsheets, and stop bugging analysts for every tiny thing. It’s like ChatGPT — but trained on YOUR metrics and SQLs, your context, and your rules.
ML Funnel-Based Attribution
Still trusting last-click? That’s cute.
OWOX BI’s Machine Learning Funnel-Based Attribution model (and 5 others) tracks every step in the funnel — and gives credit where it’s actually due. Connect your ads, website, and CRM to finally see which campaigns sell, which ones lie, and where to throw your budget next.
Trusted by 165,000+ Users in Marketing, Finance, and Product Teams
From fast-scaling startups to global enterprises – OWOX BI powers decisions across every department with data people actually trust.
First Built for Marketers. Adopted by Entire Companies.
OWOX BI started as a marketing analytics platform – now, it fuels fast decisions in finance, operations, and product teams too. We are here to ensure - you’ll get the answers you need – no SQL or IT bottlenecks. Check what's new in our сhangelog
Stop Waiting for Dashboards. Explore Data.
OWOX BI lets you get answers when you need them – using familiar tools like spreadsheets, not tickets or SQL
You Ask. We Answer.
Answer your questions in plain English - get answers based on your corporate data & a data model.
Answers in Seconds
From idea to insight, OWOX gets you there faster – without relying on analysts.
No More “One More Tweak”
Say goodbye to back-and-forths. Build pivots, charts, and reports that stay updated – all on your terms.
Trust Every Number
Your reports are always built on the company’s verified logic and up-to-date metrics.
Real impact… Real voices
"OWOX BI helped transform our data team from reactive executors to strategic enablers. We no longer drown in reporting requests – now, marketing, sales, and finance teams build the reports they need on their own, while analysts focus on high-impact decisions."
Alex, Head of Analytics for Ecommerce
Get Answers in Seconds – In the Tools You Already Use
No need to learn SQL or switch tools. OWOX BI connects trusted data directly to Google Sheets, Looker Studio, and Excel – so your team can ask questions, build reports, and make decisions confidently.
Always-on KPIs
See the same reliable metrics across every report, dashboard, or spreadsheet.
No More Guesswork
Explore clean, business-ready data without worrying about formulas or filters.
Reports in Google Sheets
Pull trusted reports into spreadsheets you already know. Create pivots, and charts.
Natural Language Interface
Ask business questions in plain English. Get answers instantly – no analyst required.
Built-in Visuals
Your Google Sheets just leveled up.
Turn data into clear charts and tables automatically, no setup needed.
AI Copilot Support
Ask questions like “How did revenue trend by product last quarter?” and see clear results – with explanations you can trust.
Mmmm, unified metrics across reports...
OWOX BI gives you a SQL-first workspace to define trusted metrics and build data marts — while business users get answers in seconds, no SQL is required.
Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
1SELECT
2category,
3SUM(revenue)
4FROM sales_data
5WHERE country = 'US'
6AND year = '2025'
7GROUP BY category
8Your request
“Track revenue by product category in the US market in 2025”
Built once → used in 81 reports across organizations
Full control. Trusted reports. Freedom to Self-Serve!
Exactly in this order: data teams keep control over the data and logic – while business users explore insights confidently.
Access Management
Only the right people see the right data. Share specific metrics, data marts, or data model contexts with confidence.
Data Ownership by Design
All data stays in your environment. No black boxes, no vendor lock-in, no loss of control.
Transparent Metrics & Logic
Every number has a source. Business users understand the logic — analysts manage it centrally.
Verified, Reusable Reports
Build once, trust always. Reports stay connected to the data model and reflect changes instantly.
ATTENTION:
You’ll hate OWOX BI if…
We’re not for everyone — and that’s the point. OWOX BI is built for data teams who want to model once and empower business users to get as many reports as they wish.
You like keeping data teams busy with copy-pasting
Why automate when you can manually create the same report 12 times?
You enjoy fighting over whose numbers are right
Nothing builds cross-functional trust like three reports with different revenue totals.
You love dashboards no one understands
If you can’t explain it, it must be important, right?
You think data modeling is a waste of time
Why fix the foundation when you can just add another SQL on top?
From
bottlenecks
to
breakthroughs
Teams that once spent days chasing metrics now explore fresh data, build reports on their own, and make faster decisions, with zero hand-holding from analysts.
Let’s navigate your data stack together
Learn how OWOX BI helped scale trust, speed, and impact across marketing, product, finance, and ops.
Join our open source community
We're building open-source data connectors, enabling every team to import data into spreadsheets or data warehouses without relying on third-party solutions
Your credentials never shared with third-party services.
Adjust data schemas and fetch schedules as you need.
Setup all pipelines directly in Google Sheets using Apps Script.
Collaborate with others: contributing to existing integrations or creating new ones.
Our connectors are free under the ELv2 license for internal use or for offering paid services.
🤝
Get Involved
Join our community to collaborate, customize, and innovate together
Set up your imports by copying our Google Sheets template for available integrations and customize as needed—no coding skills required.
Create new connectors using Apps Script (or improve existing). Follow our detailed instructions in the Contributor’s Guide and share your innovations with the community.
This is your sign. Let’s start now!
If 165,000+ users and 10+ years of analytics expertise haven’t convinced you yet, maybe these classic marketing moves will.
OWOX BI is a web platform. You won’t need a CD, USB, or a time machine. But you will need better answers to business questions.
Hurry: 1,275 data teams signed up this week. Act now before the price goes up, and finally stop arguing over “what’s the real revenue number.”
You can also talk to a data expert (we promise they’re nice)
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